Gentlemen, You’ve Been Knocked Out Again: Women Run the Social Media
Martina Vuksan
8. 3. 2014.
We bring you Alex Hillsberg’s (Finances Online) infographic which vividly explains how women still outnumber men in social media, with a crystal clear picture for brands to steer their focus back to more frequent purchasers – women.
Just when you thought you’re getting home for a nice meal, I’m here to remind you that your woman is most probably online at the moment, so you might want to reconsider that idea and pull over at the nearest McDonalds. That’s right, it’s social media your woman needs, not the kitchen!
The upcoming International Women’s Day is perfect for changing your perception of women in modern world. It is definitely not news, but recent study has proved that women are the ones who still rule social media, so all I have to say is: Boys, keep up or stay out of our way!
One of the most interesting infographic has been published on socialmediatoday.com this week. Sharn Kandola shared Alex Hillsberg’s (Finances Online) infographic which vividly explained how women still outnumber men in social media, forming a crystal clear picture for brands to steer their focus back to more frequent purchasers – women.
Infographic tells no lie
According to Hillsberg’s infographic, women use social media more often and in more different ways. 76% of Facebook users are women, and they are even in a slight advantage on Twitter as well. Check out Pinterest statistics! 33% of women greatly outnumber only 8% of men. Oh boy, does that mean men have no clue about creative images or they’re simply out of date with the social trends?
Creativity for women, boredom for men
It’s interesting how LinkedIn’s users are still mostly men. My friend Brian Carter recently explained users’ perception about LinkedIn. He presented it with a face of Dwight Schrute, a geeky NBC TV comedy character, pointing out how “Dwight Schrute, presents a very serious and no-fun looking LinkedIn.”
Yeah, ladies, take a look at that face and tell me: Which one of you would want to rule over THAT guy?!
So boys, feel free to keep your LinkedIn. But beware, you’re only 5% ahead. The minute Dwight turns into Brad, you’re out of the game… Again!
Women lead trends with mobile social media
Consuming online news more often, interacting with brands on regular basis and using more smartphones and tablets for social media, makes us women the top target technology consumers. This means brands should boost devices’ colours with red, pink, gold and purple…for starters .
Man’s world? You wish!
So, now that you’ve digested the knowledge of being outnumbered on social media again, let me make a short summary of the current situation in this man’s world, and point out all the things you may have forgotten:
- Women give birth (try beating that).
- Women earn money (too).
- Women drive (too).
- Women raise kids.
- Women no longer need men to conceive (I really wanted to make it sound nice, but – damn!).
- Women educate themselves (too).
- Women are entrepreneurs.
- Women rule smart devices.
- Women rule social media world!
Gentlemen, I’ll break it to you gently: You’ve been knocked out again! Can you get up, dust yourself off and wish your woman a happy Women’s Day?
Comments