Gentlemen, You’ve Been Knocked Out Again: Women Run the Social Media

We bring you Alex Hillsberg’s (Finances Online) infographic which vividly explains how women still outnumber men in social media, with a crystal clear picture for brands to steer their focus back to more frequent purchasers – women.

zene drustvene mreze

Just when you thought you’re getting home for a nice meal, I’m here to remind you that your woman is most probably online at the moment, so you might want to reconsider that idea and pull over at the nearest McDonalds. That’s right, it’s social media your woman needs, not the kitchen!

The upcoming International Women’s Day is perfect for changing your perception of women in modern world. It is definitely not news, but recent study has proved that women are the ones who still rule social media, so all I have to say is: Boys, keep up or stay out of our way!

One of the most interesting infographic has been published on socialmediatoday.com this week. Sharn Kandola shared Alex Hillsberg’s (Finances Online) infographic which vividly explained how women still outnumber men in social media, forming a crystal clear picture for brands to steer their focus back to more frequent purchasers – women.

Infographic tells no lie

According to Hillsberg’s infographic, women use social media more often and in more different ways. 76% of Facebook users are women, and they are even in a slight advantage on Twitter as well. Check out Pinterest statistics! 33% of women greatly outnumber only 8% of men. Oh boy, does that mean men have no clue about creative images or they’re simply out of date with the social trends?

Alex Hillsberg, Finances Online

Creativity for women, boredom for men

It’s interesting how LinkedIn’s users are still mostly men. My friend Brian Carter recently explained users’ perception about LinkedIn. He presented it with a face of Dwight Schrute, a geeky NBC TV comedy character, pointing out how Dwight Schrute, presents a very serious and no-fun looking LinkedIn.”

Dwight Schrute
Brian Carter: Dwight Schrute, presents a very serious and no-fun looking LinkedIn.

Yeah, ladies, take a look at that face and tell me: Which one of you would want to rule over THAT guy?!

So boys, feel free to keep your LinkedIn. But beware, you’re only 5% ahead.  The minute Dwight turns into Brad, you’re out of the game… Again!

Consuming online news more often, interacting with brands on regular basis and using more smartphones and tablets for social media, makes us women the top target technology consumers. This means brands should boost devices’ colours with red, pink, gold and purple…for starters .

Man’s world? You wish!

So, now that you’ve digested the knowledge of being outnumbered on social media again, let me make a short summary of the current situation in this man’s world, and point out all the things you may have forgotten:

  1. Women give birth (try beating that).
  2. Women earn money (too).
  3. Women drive (too).
  4. Women raise kids.
  5. Women no longer need men to conceive (I really wanted to make it sound nice, but – damn!).
  6. Women educate themselves (too).
  7. Women are entrepreneurs.
  8. Women rule smart devices.
  9. Women rule social media world!

Gentlemen, I’ll break it to you gently: You’ve been knocked out again! Can you get up, dust yourself off and wish your woman a happy Women’s Day?

Comments

Leave a Reply

Your email address will not be published.

Popular

Tech

We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]

What you missed

Tech

We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]

Enterprise

6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.

Enterprise

The Latest Mind Innovations in Product Management

Announcing the 2-day conference showcasing top notch topics in product management.

Startups

US Outbrain acquires Slovenian Zemanta

At their 10th anniversary, the Slovenian high-tech company Zemanta d.o.o. announced that it was entirely acquired by Outbrain from the US, the world’s largest premium content discovery platform. The sum that Outbrain paid for Zemanta’s technology, products and team remains a business secret, and Zemanta’s co-founders Andraž Tori and Boštjan Špetič will join Outbrain. After becoming part of Outbrain Zemanta’s platform will continue to operate as a standalone product.

Tech

‘Fintech’ companies currently ought to buckle down and do what they do best – write code

Novathon #withPBZ is getting closer. This 24 hour-long brainstorming, coding and design event will attract designers, developers, students and others interested in creating a banking app, and the winning team will go home with as much as €10,000. Besides the mentors, the teams will be motivated by the financial expert Chris Skinner, to whom we had the opportunity to talk about the state of the financial technology industry.

Mobile

Scaling Agile with Peter Brussard, Rosetta Stone

At the beginning of June, at Shift Developer Conference in Split, Croatia, Peter Brussard, Senior Vice President of Product at Rosetta Stone, Inc. shared professional insights about successful implications of lean agile development and elements at a global enterprise scale.