Gentlemen, You’ve Been Knocked Out Again: Women Run the Social Media - Netokracija CEE

Gentlemen, You’ve Been Knocked Out Again: Women Run the Social Media

We bring you Alex Hillsberg’s (Finances Online) infographic which vividly explains how women still outnumber men in social media, with a crystal clear picture for brands to steer their focus back to more frequent purchasers – women.

zene drustvene mreze

Just when you thought you’re getting home for a nice meal, I’m here to remind you that your woman is most probably online at the moment, so you might want to reconsider that idea and pull over at the nearest McDonalds. That’s right, it’s social media your woman needs, not the kitchen!

The upcoming International Women’s Day is perfect for changing your perception of women in modern world. It is definitely not news, but recent study has proved that women are the ones who still rule social media, so all I have to say is: Boys, keep up or stay out of our way!

One of the most interesting infographic has been published on socialmediatoday.com this week. Sharn Kandola shared Alex Hillsberg’s (Finances Online) infographic which vividly explained how women still outnumber men in social media, forming a crystal clear picture for brands to steer their focus back to more frequent purchasers – women.

Infographic tells no lie

According to Hillsberg’s infographic, women use social media more often and in more different ways. 76% of Facebook users are women, and they are even in a slight advantage on Twitter as well. Check out Pinterest statistics! 33% of women greatly outnumber only 8% of men. Oh boy, does that mean men have no clue about creative images or they’re simply out of date with the social trends?

Alex Hillsberg, Finances Online

Creativity for women, boredom for men

It’s interesting how LinkedIn’s users are still mostly men. My friend Brian Carter recently explained users’ perception about LinkedIn. He presented it with a face of Dwight Schrute, a geeky NBC TV comedy character, pointing out how Dwight Schrute, presents a very serious and no-fun looking LinkedIn.”

Dwight Schrute
Brian Carter: Dwight Schrute, presents a very serious and no-fun looking LinkedIn.

Yeah, ladies, take a look at that face and tell me: Which one of you would want to rule over THAT guy?!

So boys, feel free to keep your LinkedIn. But beware, you’re only 5% ahead.  The minute Dwight turns into Brad, you’re out of the game… Again!

Consuming online news more often, interacting with brands on regular basis and using more smartphones and tablets for social media, makes us women the top target technology consumers. This means brands should boost devices’ colours with red, pink, gold and purple…for starters .

Man’s world? You wish!

So, now that you’ve digested the knowledge of being outnumbered on social media again, let me make a short summary of the current situation in this man’s world, and point out all the things you may have forgotten:

  1. Women give birth (try beating that).
  2. Women earn money (too).
  3. Women drive (too).
  4. Women raise kids.
  5. Women no longer need men to conceive (I really wanted to make it sound nice, but – damn!).
  6. Women educate themselves (too).
  7. Women are entrepreneurs.
  8. Women rule smart devices.
  9. Women rule social media world!

Gentlemen, I’ll break it to you gently: You’ve been knocked out again! Can you get up, dust yourself off and wish your woman a happy Women’s Day?

Comments

Leave a Reply

Your email address will not be published.

Popular

Startups

John Biggs at TechCrunch Balkans in Sofia: There is a Way Out of This Media Black Hole!

The first TechCrunch Balkans meetup in Sofia begun with a loud whistle from Dilyan Dimitrov, founder of the Bulgarian accelerator Eleven, the host of this event. It was startup time! That is right, TechCrunch Balkans, organized by Netocratic, is being held throughout this week – we will have lectures, panels and the most important thing – pitches in front of John Biggs!

Startups

Combine Technical And Marketing Knowledge Within Your Startup Team

You've probably heard about Bellabeat, FlyKly, or Layer? Well, three years ago they didn't exist! Now they are at the top of their industries, but how did they do it? Was it enough only to have the right idea or did they also need to have knowledge to conduct business in today’s competitive environment? Specifically, what kind of knowledge do startups need to succeed and not repeat the many mistakes of the 90% of startups that fail?

Startups

Slovenian ‘Booze’ Startup Flaviar Raises 400.000 $ from Speedinvest!

Slovene-British startup Flaviar announced today that it raised a seed round of 400k $ from American fund Speedinvest. This one year old company ships monthly tasting packs of 5 sample spirits (whisky, rum, gin, vodka, etc.) to their members, each month with a different theme.

What you missed

Startups

Croatian agencies SeekandHit and airt presented Capt’n: „It saves time and money just like top advertising experts!”

Veterans of advertising and co-founders of the leading agencies DRAP and SeekandHit presented their AI platform that optimizes advertising for Facebook and Google networks.

Startups

Croatian fintech startup airt helps banks learn about user’s transactions using AI

This week we had opportunity to cover the announcement of airtAI, a Croatian fintech startup whose solution is based on artificial intelligence and is directed towards smaller banks that want to better assess the needs of their clients. Exclusively for Netrokracija airt’s CEO Hajdi Ćenan reveals the details.

Enterprise

Cenosco: A Dutch company that prevents explosions on oil platforms from Pula, The Hague and Zagreb through software, VR and AR

Applications that control the operation of oil platforms and plants for the processing of derivatives are directly responsible for a safer and cleaner world, and one of the best is created largely in Croatia.

Startups

Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.

Tech

We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]

Enterprise

6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.