Tvitomanija, Day Two: We Shouldn't Gamble With Our Social Media Reputation - Netokracija CEE

Tvitomanija, Day Two: We Shouldn’t Gamble With Our Social Media Reputation

Tomislav Grubisic, iStudio (photo: Marina Filipovic Marinshe)
Tomislav Grubisic, iStudio (photo: Marina Filipovic Marinshe)

On the second day of Tvitomanija, largest social media conference in this region, Tomislav Grubisic from iStudio agency, held a lecture about ROI in social media. He stated that community management is something completely different from social media marketing. Community management is related to customer care, while social media marketing includes advertising, targeting and segmenting. Also, he pointed out the importance of (S)CRM and analytics and concluded that all of those segments make ROI more accurate – when the client has the exact information how much he invested and how much he got back, he will be more willing to invest in social media marketing.

TV and social media – frenemies?

It was interesting to see how regional broadcasting networks adopted social media. Panel discussion started with Jeff Zucker’s, CNN’s president, statement – he said that social media is a frenemy, and that he is actually afraid of them. So, we wondered if regional televisions think the same about social media. The discussion gathered representatives from Slovenia (POP TV), Croatia (Nova TV and RTL) and Serbia (RTS). Experiences were different – while private broadcasting networks mainly invest more in social media, public ones slowly adapt new trends. Denis Oštir from POP TV had an interesting observation:

Before the television was a source of information and now information is available to everyone. That is why I think that we will become editors of that information. For example, people heard that Bin Laden was killed on Twitter and after that they turned on CNN and saw that it actually happened. That is happening today, not tomorrow.

TV-Tvitomanija

One cannot gamble with their follower’s trust

Second day of conference was also marked by lecturers who talked about social media and its influence on society. Dragan Varagic, professor and Internet strategist, talked about influence on social networks and why it’s crucial not to gamble with it.

He stated that there are several types of influence and that people often mistake it for popularity when they ought to make a clear difference.

It is important to know that individuals and organizations do not have influence on every field, except the one they are specialized in and that’s totally acceptable.

Varagic also added that the number of followers is not directly related to the influence. A person with only 10 followers could get his message spread out to a large number of people simply by being followed by a person with a large number of followers.

Individual by itself has no influence, it is the number of people who share the story that is influental.

He continued by saying that the change of attitude and new user acquisition are two main things which can shift the paradigm in this society using social networks. Varagic ended his presentation by saying that it’s important for people to measure influence using tools such as Klout, but it’s also important not to gamble with the trust of their followers. Once they loose it, it is unlikely they will gain it back.

Istok Pavlovic on social media and viral content

After Dragan, Istok Pavlovic, blogger from Serbia took the stage to talk about the process of creating the viral content on social media.

Social media is like a huge cocktail party. You don’t want to be the guy who’s boring everybody by talking about him all night long, and this is how certain profiles behave on social networks.

Istok-Tvitomanija

Adding that community management resembles DJ-ing, he stated that people in charge of managing the profiles need to have empathy towards users who liked their page in the first place because of the uniqueness of the brand.

He also said that the media discourse is saturated and that a lot of profiles are posing generic content, which is not interesting to people. Istok point out that it is ever so important to change the form of content because that is what people will notice and eventually share. He closed his session by stating that infographics are a perfect way to share some information with people, as they no longer want to read long articles with no pictures.

Leave a Reply

Your email address will not be published.

Popular

Startups

John Biggs at TechCrunch Balkans in Sofia: There is a Way Out of This Media Black Hole!

The first TechCrunch Balkans meetup in Sofia begun with a loud whistle from Dilyan Dimitrov, founder of the Bulgarian accelerator Eleven, the host of this event. It was startup time! That is right, TechCrunch Balkans, organized by Netocratic, is being held throughout this week – we will have lectures, panels and the most important thing – pitches in front of John Biggs!

Startups

Combine Technical And Marketing Knowledge Within Your Startup Team

You've probably heard about Bellabeat, FlyKly, or Layer? Well, three years ago they didn't exist! Now they are at the top of their industries, but how did they do it? Was it enough only to have the right idea or did they also need to have knowledge to conduct business in today’s competitive environment? Specifically, what kind of knowledge do startups need to succeed and not repeat the many mistakes of the 90% of startups that fail?

Startups

Slovenian ‘Booze’ Startup Flaviar Raises 400.000 $ from Speedinvest!

Slovene-British startup Flaviar announced today that it raised a seed round of 400k $ from American fund Speedinvest. This one year old company ships monthly tasting packs of 5 sample spirits (whisky, rum, gin, vodka, etc.) to their members, each month with a different theme.

What you missed

Startups

Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.

Tech

We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]

Enterprise

6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.

Enterprise

The Latest Mind Innovations in Product Management

Announcing the 2-day conference showcasing top notch topics in product management.

Startups

US Outbrain acquires Slovenian Zemanta

At their 10th anniversary, the Slovenian high-tech company Zemanta d.o.o. announced that it was entirely acquired by Outbrain from the US, the world’s largest premium content discovery platform. The sum that Outbrain paid for Zemanta’s technology, products and team remains a business secret, and Zemanta’s co-founders Andraž Tori and Boštjan Špetič will join Outbrain. After becoming part of Outbrain Zemanta’s platform will continue to operate as a standalone product.

Tech

‘Fintech’ companies currently ought to buckle down and do what they do best – write code

Novathon #withPBZ is getting closer. This 24 hour-long brainstorming, coding and design event will attract designers, developers, students and others interested in creating a banking app, and the winning team will go home with as much as €10,000. Besides the mentors, the teams will be motivated by the financial expert Chris Skinner, to whom we had the opportunity to talk about the state of the financial technology industry.