Tvitomanija Day Three: Online, Offline and Social Media - Who is Winning? - Netokracija CEE

Tvitomanija Day Three: Online, Offline and Social Media – Who is Winning?

We heard a few interesting case studies. One of them was Sonus Art, a high profile audio and video shop from Croatia, which used the power of Twitter for rebranding, events, creating buzz and increasing sale. Nebojsa Ugljesic, their former marketing manager, said that they used Twitter because it is the fastest communication channel and it is also very well connected with other social media networks – everything they did on Twitter had an impact on other networks. In 18 months off constant communication on Twitter, TweetUPs and other activities they were profiled as the most famous audio and video shop in Zagreb, maybe even in the whole country, while the sales increased for 15 percent.

Nebojsa Ugljesic talks about the power of Twitter (photo: Marina Filipovic Marinshe)
Nebojsa Ugljesic talks about the power of Twitter (photo: Marina Filipovic Marinshe)

We heard a few interesting case studies on the third day of Tvitomanija conference. One of them was Sonus Art, a high profile audio and video shop from Croatia, which used the power of Twitter for rebranding, events, creating buzz and increasing sale. Nebojsa Ugljesic, their former marketing manager, said that they used Twitter because it is the fastest communication channel and it is also very well connected with other social media networks – everything they did on Twitter had an impact on other networks.  In 18 months off constant communication on Twitter, TweetUPs and other activities they were profiled as the most famous audio and video shop in Zagreb, maybe even in the whole country, while the sales increased for 15 percent.

Inchoo is a great example of a successful content marketing strategy. It started as a one-person company and today it has over 30 employees, more than 45 projects and their blog has more than 140,000 visits per month! It was interesting to see how the income increased together with visit number which led to the fact that today Inchoo is a Magento Silver Partner.

Hire me, Jon Stewart – have you heard about this guy? Well, his video became viral and Davor Runje from drap agency analyzed elements that led to video’s virality. He pointed out a good introduction, where Ivan Saric presented himself in a clear, yet funny way. He also used universal humor, like ninjas. He wasn’t arrogant, he didn’t promise the moon – he was humble, realistic and funny. Also, he did make a politically incorrect joke, by hiring a little man, but Runje said that he was cool enough to do that. The most important thing is that he made a call for action, because most of people wouldn’t remember to share the video.

[youtube]http://youtu.be/sBGZTqXVz8M[/youtube]

The last day was also dedicated to traditional media and social media. Our editor in chief Ivan Brezak Brkan talked about power of social media and the fact that many traditional journalists and editors don’t realize its benefits:

For example, Netokracija wouldn’t exist if there was no Twitter – people from this network promoted our portal.

Ivan Brezak Brkan
Ivan Brezak Brkan, chief editor of Netocratic (photo: Marina Filipovic Marinshe)

Also, he pointed out that the speed is extremely important in publishing the news – you need to be either first or the best, or you will probably fail.

Raging battle between online and offline media. Who is winning?

Third day of Tvitomanija was also marked by heated discussions on journalism and social networks. Representatives from both offline and online media came together in order to talk about current situation which turned out not to be so grim as one would thought.

Zoran Stanojević, editor and host of TV show Oko Magazin TV on Radio Television of Serbia said that he is using Twitter but he would never broadcast information straight from this service as it is often unreliable by professional standards. Instead  he would rather wait for the confirmation from his company. He stated that Twitter has accelerated the pace of which people consume information, so nowadays they expect the same from professionals who just can’t process that amount of information that quickly.

Fotka18WEB
Panelists (Photo: Marina Filipović Marinshe)

People who are not trained journalists, who just tweet, often do not have a clear picture of the entire situation, therefore they are not in a position to interpret it the right way.

When it comes to privacy issues Antonija Mandić, a host on RTL TV station in Croatia added that she uses her personal Twitter profile outside the profession but was quickly interrupted by Zoran Sprajc from Croatian National Television who clearly stated that journalists are journalists 24/7 and that they are somewhat of a public personas who represent their media companies outside 9 to 5 work time.

We are public personas and for our sake, and the sake of our company we should be very careful about what we tweet. Inappropriate behavior can be very damaging for our employers.

Implementation of hashtags in TV shows was also one of the discussed topics, however it is still hard to do it simply because numbers show that people are not yet ready for a second screen interaction, although non of the panelists were dismissive of the idea.

Ana Stunić from Nova TV stated that children nowadays use tablets and mobile phones the way we used computers. They have became the next generation, and we should work hard in order to implement new solutions for them Ana added.

Panelists concluded this panel by saying that they are aware of all the possibilities new technology is able to provide but they are still not able to work with it due to a simple fact – market is still not that demanding and their companiesOnli are pretty big, hence any innovation takes longer than usual.

How to use social networks in your favor

Our Editor-in-chief Ivan Brezak Brkan also closed the conference with his lecture on how to use social networks in order to build a strong network of people around yourself. He stated that the most important thing is to hustle like crazy because nobody else is going to do the hard work for you. Ivan told the audience that he met Kevin Rose simply by saying “hi” on the escalator, which eventually turned into long conversation.

Fotka21WEB
Ivan Brezak Brkan, Editor-in-chief at Netocratic (Photo: Marina Filipović Marinshe)

If needed, spam, but be cautious because it can backfire. However, you don’t need to ask permission from other people. Be polite, be aware but hustle, hustle, hustle!

He added that it’s also important to be an early bird because it puts you in a position where it’s possible to quickly grow a network of newcomers which will only further distinguish you from the others. During Tvitomanija everybody was Instagramming, however Netocratic team was using Vine in order to attract attention and it paid of Ivan added.

This is a perfect time to start “Vineing” because it hasn’t yet became that popular in this region!

Brkan closed his presentation by saying that it’s vital to create a strong network of people because you never know how they might be able to help you. Also, you have to be of help to them as they will appreciate the favor and will sure know how to return one.

Leave a Reply

Your email address will not be published.

Popular

Enterprise

Cenosco: A Dutch company that prevents explosions on oil platforms from Pula, The Hague and Zagreb through software, VR and AR

Applications that control the operation of oil platforms and plants for the processing of derivatives are directly responsible for a safer and cleaner world, and one of the best is created largely in Croatia.

What you missed

Enterprise

Cenosco: A Dutch company that prevents explosions on oil platforms from Pula, The Hague and Zagreb through software, VR and AR

Applications that control the operation of oil platforms and plants for the processing of derivatives are directly responsible for a safer and cleaner world, and one of the best is created largely in Croatia.

Startups

Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.

Tech

We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]

Enterprise

6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.

Enterprise

The Latest Mind Innovations in Product Management

Announcing the 2-day conference showcasing top notch topics in product management.

Startups

US Outbrain acquires Slovenian Zemanta

At their 10th anniversary, the Slovenian high-tech company Zemanta d.o.o. announced that it was entirely acquired by Outbrain from the US, the world’s largest premium content discovery platform. The sum that Outbrain paid for Zemanta’s technology, products and team remains a business secret, and Zemanta’s co-founders Andraž Tori and Boštjan Špetič will join Outbrain. After becoming part of Outbrain Zemanta’s platform will continue to operate as a standalone product.