First Day of Tvitomanija, Largest Regional Social Media Conference, Filled With Great Lectures - Netokracija CEE

First Day of Tvitomanija, Largest Regional Social Media Conference, Filled With Great Lectures

Photo: Marina Filipović Marinshe
Photo: Marina Filipović Marinshe

Important social media conference started yesterday in CroatiaTvitomanija gathered social media experts and enthusiasts from the whole region under the motto “Social networks and life”. First day of the conference was filled with interesting lectures, panel discussions and workshops and we present you some of them.

One of the first lectures was held by Hrvoje Hafner, author of Croatian crowdfunding platform Doniralica. He explained the crowdfunding basics and the today’s most usual process – it is held online, with exact budget and limited time for gathering the funds. There are four basic models for project funding – donations, rewards, loans and shares. Hafner explained that the key for success of crowdfunding campaign can be found in indentifying the audience with the projects, so it is important to have a good story. Also, the social part matters – you should engage friends and family so they can create social proof. Without the community, the campaign will probably not be successful.

Social meda and photography

Regional photographers use social media in their work every day, so they held a workshop where they presented how the Internet helped them with their work and promotion. One of them was Marina Filipović, Netocratic’s photography editor, who explained that she couldn’t even imagine her work without the Internet.

Internet helped me realize that there is a whole market of people that need my services. I realized soon that the web site is a crucial part of the business. After that blogs appeared, and so did social networks, which offered new possibilities.

Marina Filipović Marinshe about social media and photography (photo by Nebojša Marković)
Marina Filipović Marinshe about social media and photography (photo by Nebojša Marković)

Marina says that photoblog is something every photographer should have, but there are other services as well. Deviantart is a great artist community, Facebook offers the biggest reach, but also the biggest clutter. Twitter is great for short forms, Instagram can be used for documentation of the process and make a photoblog together with Tumblr, there is also Foursquare… Possibilities are numerous.

It was interesting to hear what local politicians have to say about social media. Vojko Obersnel, Mayor of Rijeka (Croatia) talked about his social media profiles. He is a huge fan of Twitter because he loves to hear the news in real time, while the other participants prefer Facebook.

Loacal politicians about social media (photo by Marina Filipović Marinshe)
Loacal politicians about social media (photo by Marina Filipović Marinshe)

Tourism and social media

First day of Tvitomanija was also marked by a very interesting panel discussion on tourism and social media. Despite the fact that social networks are hugely popular in Balkans, so far there hasn’t really been an open discussion relating this subject. Thanks to Tvitomanija, we’ve managed to find out what it’s like for tourism organizations and national boards when it comes to this form of advertising

Meri Matesic from Croatia’s National Tourist Board stated that this organisation spends around 20 million kunas (2.6 milion euros) on online advertising which is just a fraction of what they are spending on traditional advertising. However, situation is looking rather bright considering the fact that each year budget keeps getting bigger as importance of social media advertising rises.

Tourism and social media (photo: Marina Filipović Marinshe)
Tourism and social media (photo: Marina Filipović Marinshe)

Managing director of Novi Spa Hotels & Resort, Zvonimira Orasin, said that since this hotel opened in 2009, marketing substantially pivoted towards social networks, mainly Facebook. Although the use of mass media is ever so present when in their advertising plan, social media is playing a huge part in this, said Zvonimira who added that the hotel has recently opened a twitter account in order to gather even bigger user base.

Also taking part at the panel discussion was Ilija Brajkovic, managing partner at Akcija agency who told the audiences that this company is working hard to convince their clients that the social media advertising is something worth paying attention to.

Tvitomanija continued today with more lectures, panel discussions and workshops, where the participants will talk about the benefits that active and quality presence on social networks brings to individuals and companies.

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