Croatian Teddy the Guardian Raised A $400.000 Seed Round

Croatian Teddy the Guardian Raised A $400.000 Seed Round And Generated $716.000 In Preorders

Croatian Teddy the Guardian has just came back from the Consumer Electronics Show and it already brought some good news - the startup raised a seed round of $400.000 and generated $716.000 in preorders. If you wondered when it will be available for sale - don’t worry, your new smart and fuzzy friend could be in your home this spring.


Teddy is a smart plush bear filled with sensors that measure child’s vitals within seconds. Is there a better way to measure someones heart rate, oxygen saturation or body temperature than holding the toy’s (super) paw? The child is not stressed out and it’s vitals are not skewed – and you get all the data through Teddy the Guardian smartphone app.

Ana Burica and Josipa Majic, Teddy the Guardian cofounders
Ana Burica and Josipa Majic, Teddy the Guardian cofounders

It seems that the angel investors, mostly from London, recognized the Teddy as a part of the future child health care – CEO of Daily Mail group, cofounder of Atlas Ventures, cofounder of Shazam, both cofounders of Secret Escape and others gathered $400.000 for the further development of the product. Teddy the Guardian was founded by Josipa Majić and Ana Burica, and the company has 16 employees, offices in London and Zagreb and the team is currently opening a new one in California. Josipa explains:

Teddy is headed to the best hospitals in the world and in the region, and production will be located in Europe and in the US.

The hospitals are the key opinion makers, she added, but their primary target group are first time parents. Teddy’s family could get larger as well – the team is developing new products with some of the best component providers in the Silicon Valley, but the cofounders couldn’t get into the details at this moment.

Get your own Teddy!

Handmade Teddy the Guardian will cost around $500, but there will be a cheaper version as well – it will cost $250. But you have a chance to get one for free – if you know a use case for the device, you can take a part in #DonateTeddy promotion. The startup will donate 100 bears to the ones who need them the most. Find out all the details on Teddy’s website. Good luck!

Leave a Reply

Your email address will not be published.



Ivan Klaric’s Sportening raises €3.9 million to create the future of sports media

Sportening is an advanced messaging app with AI-driven content for sports fans, currently in its testing phase focused on the fans of a dozen popular football clubs in Europe.


Localization of agritech: Language is just the first out of 6 things to adapt

When entering a new market, regardless of the type of technology, platform or content, software localization is a must. But for digital tools in the agriculture industry it takes on a whole set of new, unexpected dimensions. 


Whether you are new or an established company – finding product-market fit is never easy

They could have continued being successful on a smaller scale and be stagnant but they recognized there is a global market opportunity and decided to act. Here is the story of Lemax, a successful Software-as-a-Service company from Croatia.

What you missed

Internet marketing

Developer in a marketing hell (based on a true story)

After half a year of ups and downs, mysteries and HEUREKA moments trying to understand what 'ad groups' are and what do 'keywords' have to do with ads, I am finally confident enough to say that I know what a complete ad group should look like. At last, I pull the trigger that creates 20,000 ad groups with keywords in one hour.


The story of how Angela, my developer colleague, made my life easier. And how I made hers a nightmare.

One of the eternal questions in the tech world is whether marketers and developers can find a common ground. I must admit that at the very beginning, Angela - a developer - and I - a marketer, could’ve used a skilled interpreter to help us out.


Medtech at its finest: How Croatian Q and London-based Accunea developed a transplant monitor app

When capable tech meets medical expertise, many world-class solutions arise and Accunea Transplant Monitor is definitely one of them. How it came to be, we found out from leading tech company behind it.


Why should every product expert value negative feedback more so than positive?

(Re)building a digital product is never a straightforward thing. It's a challenging process of learning what you did wrong and unlearning what you think is right - which is not always easy to do...


What is it like to be a social science major in the technology sector?

Economist Tanja Matošević paved her career path in the IT industry, in the Croatian agritech company AGRIVI, so she shared with us her experiences of how she managed leading technology projects for global clients.


Am I a lazy developer if I need a PlayStation break at work?

Me: “Gosh, I can’t go out for coffee now. I’m all fried from work. Gotta rest today.” My gang: “Liar, how would you get tired from work? All you do is play games on PlayStation!”