A number of workshops, alongside with keynotes, panels and, of course, parties, were organized during the seventh Weekend Media Festival that gathered more than 4000 visitors from 12 countries. Workshops enabled participants to learn various practical things they need in their everyday work and to return home from Weekend with concrete skills and knowledge. One of those workshops was We Need a New Website. What Now?, held by Marko Lokas and Zoran Šteković of the Croatian web agency Broj 42.
Netocratic recently introduced you to Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, a book by CreativeSocial, a group of some of the most (inter)active creative directors & business owners. The privilege of showing off and selling the first copies of Creative Social’s book has been given to Lulu.com – a community for creators of remarkable work..
What does the industry need to do today (not tomorrow) to stay valuable and relevant? What the f**k do clients know about great advertising? How can copying make you more original? How do we 'do' innovation? How do you find emotional resonance in real time marketing? What’s the best way to punch procrastination in the face? And why are we so excited by the next generation of advertising? These questions are smoothly answered in the book of the year to be Hacker, Maker, Teacher, Thief: Advertising’s Next generation, with Scott Morrison as one of the marketing and advertising professionals in the book.
Veterans of advertising and co-founders of the leading agencies DRAP and SeekandHit presented their AI platform that optimizes advertising for Facebook and Google networks.
This week we had opportunity to cover the announcement of airtAI, a Croatian fintech startup whose solution is based on artificial intelligence and is directed towards smaller banks that want to better assess the needs of their clients. Exclusively for Netrokracija airt’s CEO Hajdi Ćenan reveals the details.
Applications that control the operation of oil platforms and plants for the processing of derivatives are directly responsible for a safer and cleaner world, and one of the best is created largely in Croatia.
