We heard a few interesting case studies. One of them was Sonus Art, a high profile audio and video shop from Croatia, which used the power of Twitter for rebranding, events, creating buzz and increasing sale. Nebojsa Ugljesic, their former marketing manager, said that they used Twitter because it is the fastest communication channel and it is also very well connected with other social media networks – everything they did on Twitter had an impact on other networks. In 18 months off constant communication on Twitter, TweetUPs and other activities they were profiled as the most famous audio and video shop in Zagreb, maybe even in the whole country, while the sales increased for 15 percent.
On the second day of Tvitomanija, largest social media conference in this region, Tomislav Grubisic from iStudio agency, held a lecture about ROI in social media. He stated that community management is something completely different from social media marketing. Community management is related to customer care, while social media marketing includes advertising, targeting and segmenting. Also, […]
Important social media conference started yesterday in Croatia. Tvitomanija gathered social media experts and enthusiasts from the whole region under the motto “Social networks and life”. First day of the conference was filled with interesting lectures, panel discussions and workshops and we present you some of them. One of the first lectures was held by Hrvoje Hafner, author […]
This week we had opportunity to cover the announcement of airtAI, a Croatian fintech startup whose solution is based on artificial intelligence and is directed towards smaller banks that want to better assess the needs of their clients. Exclusively for Netrokracija airt’s CEO Hajdi Ćenan reveals the details.
Applications that control the operation of oil platforms and plants for the processing of derivatives are directly responsible for a safer and cleaner world, and one of the best is created largely in Croatia.