Soonfeed Archives - Netokracija CEE

Soonfeed

Internet marketing

Beforetime Marketing is a thing now and it all started here

It was more than two years ago that my first article for Netokracija went online, complete with a sex metaphor and a new word. I'd recently coined "beforetime" to describe the period that comes before "realtime" when publishing content.

Digital Media

Why was this man ‘hooded’ on Abbey Road? [VIDEO]

Was it a CIA rendition, a kidnapping, an internet craze or an ad for G-Star Raw? Now we can reveal the real story of what happened this month at the famous Abbey Road crossing in London.

Social media

LIVE: Mostar Old Bridge Diving Finals, Brought To You By An iPhone

Whether you're a spectator, competitor or organiser, turn an extreme sporting event into a live "happening online" with just a phone, a story and a vantage point.

Internet marketing

Don’t Skip the Foreplay: It’s ‘Beforetime’ That Makes Real-Time Communication Special

In Part 1 I claimed that today’s fixation with real-time communication has been corrupting the noble art of storytelling and selling your content short. We’ve forgotten it’s the “beforetime” foreplay that makes the climax special. I’m back to stretch the metaphor just a little bit more. If you didn’t read Part 1, here it is. […]

Internet marketing

‘Beforetime’ Is to Real-Time What Foreplay Is to Sex. So Why Are You Ignoring It?

The marketing gurus and social media ninjas have spoken. We should be telling stories in real-time. Get your content out there as it happens and, the thinking goes, you’ll be rewarded with followers and engagement. But is this fixation with real-time communication eroding the art of storytelling and selling your content short? This is the […]

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Startups

Croatian agencies SeekandHit and airt presented Capt’n: „It saves time and money just like top advertising experts!”

Veterans of advertising and co-founders of the leading agencies DRAP and SeekandHit presented their AI platform that optimizes advertising for Facebook and Google networks.

Startups

Croatian fintech startup airt helps banks learn about user’s transactions using AI

This week we had opportunity to cover the announcement of airtAI, a Croatian fintech startup whose solution is based on artificial intelligence and is directed towards smaller banks that want to better assess the needs of their clients. Exclusively for Netrokracija airt’s CEO Hajdi Ćenan reveals the details.

Enterprise

Cenosco: A Dutch company that prevents explosions on oil platforms from Pula, The Hague and Zagreb through software, VR and AR

Applications that control the operation of oil platforms and plants for the processing of derivatives are directly responsible for a safer and cleaner world, and one of the best is created largely in Croatia.