Brno, Czech Republic, will hold a CEE Social Media Barcamp (aka BabelCamp) at the end of August. It is an event dedicated to exchange of knowledge, networking and fun, connecting CZ/SK/PL/AT/HU and other countries from this region. BabelGuide is an organizer and while we wait to hear some more details about the speakers and the […]
We heard a few interesting case studies. One of them was Sonus Art, a high profile audio and video shop from Croatia, which used the power of Twitter for rebranding, events, creating buzz and increasing sale. Nebojsa Ugljesic, their former marketing manager, said that they used Twitter because it is the fastest communication channel and it is also very well connected with other social media networks – everything they did on Twitter had an impact on other networks. In 18 months off constant communication on Twitter, TweetUPs and other activities they were profiled as the most famous audio and video shop in Zagreb, maybe even in the whole country, while the sales increased for 15 percent.
On the second day of Tvitomanija, largest social media conference in this region, Tomislav Grubisic from iStudio agency, held a lecture about ROI in social media. He stated that community management is something completely different from social media marketing. Community management is related to customer care, while social media marketing includes advertising, targeting and segmenting. Also, […]
Important social media conference started yesterday in Croatia. Tvitomanija gathered social media experts and enthusiasts from the whole region under the motto “Social networks and life”. First day of the conference was filled with interesting lectures, panel discussions and workshops and we present you some of them. One of the first lectures was held by Hrvoje Hafner, author […]
Imagine overseeing over 100 different Facebook pages and groups. Creating coherent digital footprint, instilling sense of cultural identity and executing digital communication strategy across different army forces, units and regiments. And doing all of this for UK’s Ministry of Defence. Sounds challenging? Not when you talk to a catalyst, one that managed to overcome traditional […]
The Czech social media analytics giant Socialbakers has managed to implement information on local Facebook fans in just 9 days since Facebook released the information on December 21st. Socialbakers' new Distribution of Fans let you see fans by country for both global and regional brands.
The Czech social analytics web service Socialbakers has launched their official Twitter profile analytics service as a way to enter the broader social media analytics market. Socialbakers has focused almost exclusively on Facebook so far and plans to keep focused on the biggest social network in the world, but they are planning to broaden their offering, Twitter being the first step.
We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.
Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]
Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.
