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Social media

5 Reasons to go to CEE Social Media Barcamp – BabelCamp – in Brno!

Brno, Czech Republic, will hold a CEE Social Media Barcamp (aka BabelCamp) at the end of August. It is an event dedicated to exchange of knowledge, networking and fun, connecting CZ/SK/PL/AT/HU and other countries from this region. BabelGuide is an organizer and while we wait to hear some more details about the speakers and the […]

Social media

Tvitomanija Day Three: Online, Offline and Social Media – Who is Winning?

We heard a few interesting case studies. One of them was Sonus Art, a high profile audio and video shop from Croatia, which used the power of Twitter for rebranding, events, creating buzz and increasing sale. Nebojsa Ugljesic, their former marketing manager, said that they used Twitter because it is the fastest communication channel and it is also very well connected with other social media networks – everything they did on Twitter had an impact on other networks. In 18 months off constant communication on Twitter, TweetUPs and other activities they were profiled as the most famous audio and video shop in Zagreb, maybe even in the whole country, while the sales increased for 15 percent.

Social media

Tvitomanija, Day Two: We Shouldn’t Gamble With Our Social Media Reputation

On the second day of Tvitomanija, largest social media conference in this region, Tomislav Grubisic from iStudio agency, held a lecture about ROI in social media. He stated that community management is something completely different from social media marketing. Community management is related to customer care, while social media marketing includes advertising, targeting and segmenting. Also, […]

Social media

First Day of Tvitomanija, Largest Regional Social Media Conference, Filled With Great Lectures

Important social media conference started yesterday in Croatia. Tvitomanija gathered social media experts and enthusiasts from the whole region under the motto “Social networks and life”. First day of the conference was filled with interesting lectures, panel discussions and workshops and we present you some of them. One of the first lectures was held by Hrvoje Hafner, author […]

Social media

Pippa Norris: A Woman that Managed to Overcome Traditional Ways of Communicating

Imagine overseeing over 100 different Facebook pages and groups. Creating coherent digital footprint, instilling sense of cultural identity and executing digital communication strategy across different army forces, units and regiments. And doing all of this for UK’s Ministry of Defence. Sounds challenging? Not when you talk to a catalyst, one that managed to overcome traditional […]

Social media

Socialbakers’ Distribution of Fans Reveals Local (Facebook) Fans for Competitive Intelligence

The Czech social media analytics giant Socialbakers has managed to implement information on local Facebook fans in just 9 days since Facebook released the information on December 21st. Socialbakers' new Distribution of Fans let you see fans by country for both global and regional brands.

Social media

Twitter Statistics Lists Twitter’s Most Popular Users Thanks to Czech Social Media Analytics Company Socialbakers

The Czech social analytics web service Socialbakers has launched their official Twitter profile analytics service as a way to enter the broader social media analytics market. Socialbakers has focused almost exclusively on Facebook so far and plans to keep focused on the biggest social network in the world, but they are planning to broaden their offering, Twitter being the first step.

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Startups

Croatian agencies SeekandHit and airt presented Capt’n: „It saves time and money just like top advertising experts!”

Veterans of advertising and co-founders of the leading agencies DRAP and SeekandHit presented their AI platform that optimizes advertising for Facebook and Google networks.

Startups

Croatian fintech startup airt helps banks learn about user’s transactions using AI

This week we had opportunity to cover the announcement of airtAI, a Croatian fintech startup whose solution is based on artificial intelligence and is directed towards smaller banks that want to better assess the needs of their clients. Exclusively for Netrokracija airt’s CEO Hajdi Ćenan reveals the details.

Enterprise

Cenosco: A Dutch company that prevents explosions on oil platforms from Pula, The Hague and Zagreb through software, VR and AR

Applications that control the operation of oil platforms and plants for the processing of derivatives are directly responsible for a safer and cleaner world, and one of the best is created largely in Croatia.