Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.
What to think when this sentence in the app’s description? We took everything you aren’t supposed to do in a text messenger and put it all in one app. Well, that is a short description of Squawk, a text messenger for teens where they can exchange texts, photos, slickers and other popular content. And the teens helped in creating it!
When entering a new market, regardless of the type of technology, platform or content, software localization is a must. But for digital tools in the agriculture industry it takes on a whole set of new, unexpected dimensions.
One of the fast-growing European agencies in collaboration with renowned innovator from the health field made a great B2B solution for which they received the German Innovation Award. How it came to be?