Netocratic recently introduced you to Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, a book by CreativeSocial, a group of some of the most (inter)active creative directors & business owners. The privilege of showing off and selling the first copies of Creative Social’s book has been given to Lulu.com – a community for creators of remarkable work..
What does the industry need to do today (not tomorrow) to stay valuable and relevant? What the f**k do clients know about great advertising? How can copying make you more original? How do we 'do' innovation? How do you find emotional resonance in real time marketing? What’s the best way to punch procrastination in the face? And why are we so excited by the next generation of advertising? These questions are smoothly answered in the book of the year to be Hacker, Maker, Teacher, Thief: Advertising’s Next generation, with Scott Morrison as one of the marketing and advertising professionals in the book.
An absolute star of the Marketing Rockstars Festival 2014 in Graz, the one who had the biggest audience and got the loudest applause was no other than Scott Morrison, a business accelerator and a former marketing and commercial director at Diesel UK. As we prepare to see him at this year’s Weekend Media Festival in Rovinj, Croatia, we bring you a full insight into his powerful performance that left no one in the audience indifferent.
Everything is ready for the 1st ever Marketing Rockstars Festival starting this Friday in Graz. International speakers, creative visionaries and marketing magicians are about to change the landscape of Austrian marketing scene, but also introduce this part of Europe with the most ambitious marketing conference, organized by the young Austrian entrepreneurs we've recently introduced you to.
As the world class marketing experts will meet in Graz this May, we'd like to steer your focus on Marketing Rockstars festival for all of you who celebrate marketing. Rocking Graz's Messecongress hall with international speakers, creative visionaries and marketing magicians, this event will show you the inevitable merging of online and offline disciplines with speakers' impeccable skills of thinking outside the box when it comes to marketing. From the early morning, May 16 is the Friday when sharing commercial understandings, broadening horizons and revealing the hottest marketing and digital trends will burst Graz into flame, pumping up the announced sessions, panels, master classes and clubbing.
We've recently introduced you to Scott Morrison, a former Diesel UK marketing and commercial director who has launched his Business Accelerator. Today we present some of Scott's routes he took in order to grow, unlock and polish creativity, the one he has been recognized for by the global advertising and brand giants. His guide to success will surely help you look up to him and shape your way to reach the same.
Netocratic introduces you with Scott Morrison, until recently a marketing and commercial director at Diesel. With 20 years of experience with global agencies and brands, he's set up as a Business Accelerator - facilitating outstanding business acceleration by helping organisations focus on the right things and the right people in their business. This unique brand embellisher, a creative leader and a marketing expert is a great visionary whose creative mind reaches another level, the divine one, the one yet undiscovered by us mortals.
Croatian AI startup airt that applied for a global patent protection of their algorithm in July, surprised us with another news at the Infobip Shift conference – their platform can now be used and implemented by developers as well.
In February of this year, Croatia got its first incubator for ventures working with AI, machine learning and data analytics. Sixteen startups already joined!
