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marketing

Ecommerce

OMGcommerce has started: Luigi Reggiani on Google Analytics and its future!

OMGconference is finally here! After the short speech from the organizer Ivan Brezak Brkanm who opened the conference, Luigi Reggiani, Head of Analytics & Conversions at Google took stage to talk more about all the possibilities of Google Analytics and all the things it can do for an online business.

Internet marketing

EarnCoupon from Serbia Wants to Offer Marketers Automated ‘Word of Mouth’ Marketing

A couple of days ago, a new Serbian startup was launched. Called EarnCoupon, this startup aims to promote products and services by word of mouth method, for which customers receive a certain discount. Considering that this type of promotion is the hardest one to pull off but also the most efficient, CEO of a EarnCoupon, Rade Joksimovic told Netocratic in an interview that it was about time for someone to develop a service which would allow businesses to advertise through positive opinions of its users.

Startups

Oust.me Will Connect Brands with Foursquare and Facebook Gamers through Location Layers

Oust.me, the Slovenian web startup that’s building a location-based game, has joined the ranks of the startup accelerator Seedcamp. Oust.me lets players conquer real territories in a virtual environment where you’re competing with your friends. I first wrote about Oust.me in April on Netokracija when they launched, when it looked like an interesting competitor to location-based games like Warsquare.

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Startups

The Football Company launches NFT jersey of Croatian national football team for metaverse fantasy football

Virtual sports merchandise might become a multibillion-dollar industry thanks to the metaverse. Two Croatian founders in Germany have taken the lead to give Vatreni a head start.

Enterprise

From intern at Infobip to Engineering Department Director of Croatia’s first unicorn

Anja Hula begun her career at Infobip as an intern. Year over year she showed great progress as an engineer and a leader. Today she is responsible for the collegues and products of whole Data Department. We believe that Anja's story will inspire all who are already building a career in IT or just starting out...

Startups

Croatian startups finally got their association – CRO STARTUP

Hajdi Ćenan, member of the executive board and the president of the newly founded CRO STARTUP association, talks about how they will help startups to start, develop, fundraise, get first customers, educate themselves, and network.