marketing Archives - Netokracija CEE

marketing

Careers

The story of how Angela, my developer colleague, made my life easier. And how I made hers a nightmare.

One of the eternal questions in the tech world is whether marketers and developers can find a common ground. I must admit that at the very beginning, Angela - a developer - and I - a marketer, could’ve used a skilled interpreter to help us out.

Startups

Croatian agencies SeekandHit and airt presented Capt’n: „It saves time and money just like top advertising experts!”

Veterans of advertising and co-founders of the leading agencies DRAP and SeekandHit presented their AI platform that optimizes advertising for Facebook and Google networks.

Internet marketing

Want To Create Mind-Blowing Digital Campaigns? Ana Andjelic Provokes You To Think Differently

Why nurturing relationships with innovators who disturb business is important? How can a digital disruption change a business? What's the key of every great digital strategy and what do best campaigns look like? Ana Andjelic, one of the world's top digital strategists lets you know the answers to these questions. Get ready!

Digital Media

Chris Lee, Grayling: The PR Industry Is Under Attack And Needs To Change To Survive. Here’s How.

While BabelCamp is on the go this Saturday, we had a unique opportunity to talk to one of the keynote speakers on stage in Brno who presented some highly interesting facts about the way PR has changed and why ‘brand storytelling’ plays such an important role in online marketing. Chris Lee is the Head of Digital Knowledge in Grayling, a leading global communications agency, and a contributor to Econsultancy, a community for the world's digital marketing and e-commerce professionals. He was happy to share a few words with Netocratic’s readers to demonstrate why PR should lead digital communication.

Internet marketing

Get Your Copy Of Hacker, Maker, Teacher, Thief: Advertising’s Next Generation

Netocratic recently introduced you to Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, a book by CreativeSocial, a group of some of the most (inter)active creative directors & business owners. The privilege of showing off and selling the first copies of Creative Social’s book has been given to Lulu.com – a community for creators of remarkable work..

Digital Media

Scott Morrison in Hacker, Maker, Teacher, Thief: Advertising’s Next Generation

What does the industry need to do today (not tomorrow) to stay valuable and relevant? What the f**k do clients know about great advertising? How can copying make you more original? How do we 'do' innovation? How do you find emotional resonance in real time marketing? What’s the best way to punch procrastination in the face? And why are we so excited by the next generation of advertising? These questions are smoothly answered in the book of the year to be Hacker, Maker, Teacher, Thief: Advertising’s Next generation, with Scott Morrison as one of the marketing and advertising professionals in the book.

Internet marketing

Worldwde Interactive Brand Workshops in Zagreb, Prague, Vienna, London

Is your brand aware of its economic, cultural, regional and historical background? Do you approach your brand like it's a human being? If not, you should register for the upcoming event in Zagreb, where you'll meet your your brand angel who will steer your focus in the right direction - the missing parts of your brand's exposure and its human side. Mindless tour by Karel Novotný in Zagreb, Prague, London and worldwide!

Internet marketing

Marketing Rockstars Getting Ready to Heat up Graz This Spring!

As the world class marketing experts will meet in Graz this May, we'd like to steer your focus on Marketing Rockstars festival for all of you who celebrate marketing. Rocking Graz's Messecongress hall with international speakers, creative visionaries and marketing magicians, this event will show you the inevitable merging of online and offline disciplines with speakers' impeccable skills of thinking outside the box when it comes to marketing. From the early morning, May 16 is the Friday when sharing commercial understandings, broadening horizons and revealing the hottest marketing and digital trends will burst Graz into flame, pumping up the announced sessions, panels, master classes and clubbing.

Internet marketing

Dave Trott at Blogomanija: You Have to Be Willing to Be Odd, to Get Better Odds

Dave Trott flew all the way from London to the Serbian ski resirt Kopaonik to take part and hold the keynote speech at the biggest regional blogging conference Blogomanija. This year's blogomania is all about creativity, high quality content and story telling, and Trott made some interesting remarks on what creativity is and how you can use it to your advantage.

Ecommerce

Luigi Reggiani from Google: Attribution Modeling is the future of advertising!

Yet again, Luigi opened his presentation with an interesting fact. During the 45 minute walk, more than 49 million gigabytes will be create! When we look at the number of the decisions which will be made using this data, only 6 percent of the companies will interpret it and actually make a use out of it.

Read as well...

Startups

Travel companies need to free up time for customer-centric activities – through digitalization

Are travel companies aware of the need to change and why this time it is imperative, how should they plan their digital transformation and what benefits should they expect from it? We sought answers from Iva Vodopija, Head of Sales Operations at Lemax, a travel Software-as-a-Service company from Croatia.

Tech

Croatian airt has an API that will enable all developers to use AI without a hitch

Croatian AI startup airt that applied for a global patent protection of their algorithm in July, surprised us with another news at the Infobip Shift conference – their platform can now be used and implemented by developers as well.

Startups

What can international teams gain from Croatia’s first AI incubator?

In February of this year, Croatia got its first incubator for ventures working with AI, machine learning and data analytics. Sixteen startups already joined!