marketing Archives - Netokracija CEE

marketing

Internet marketing

Want To Create Mind-Blowing Digital Campaigns? Ana Andjelic Provokes You To Think Differently

Why nurturing relationships with innovators who disturb business is important? How can a digital disruption change a business? What's the key of every great digital strategy and what do best campaigns look like? Ana Andjelic, one of the world's top digital strategists lets you know the answers to these questions. Get ready!

Digital Media

Chris Lee, Grayling: The PR Industry Is Under Attack And Needs To Change To Survive. Here’s How.

While BabelCamp is on the go this Saturday, we had a unique opportunity to talk to one of the keynote speakers on stage in Brno who presented some highly interesting facts about the way PR has changed and why ‘brand storytelling’ plays such an important role in online marketing. Chris Lee is the Head of Digital Knowledge in Grayling, a leading global communications agency, and a contributor to Econsultancy, a community for the world's digital marketing and e-commerce professionals. He was happy to share a few words with Netocratic’s readers to demonstrate why PR should lead digital communication.

Internet marketing

Get Your Copy Of Hacker, Maker, Teacher, Thief: Advertising’s Next Generation

Netocratic recently introduced you to Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, a book by CreativeSocial, a group of some of the most (inter)active creative directors & business owners. The privilege of showing off and selling the first copies of Creative Social’s book has been given to Lulu.com – a community for creators of remarkable work..

Digital Media

Scott Morrison in Hacker, Maker, Teacher, Thief: Advertising’s Next Generation

What does the industry need to do today (not tomorrow) to stay valuable and relevant? What the f**k do clients know about great advertising? How can copying make you more original? How do we 'do' innovation? How do you find emotional resonance in real time marketing? What’s the best way to punch procrastination in the face? And why are we so excited by the next generation of advertising? These questions are smoothly answered in the book of the year to be Hacker, Maker, Teacher, Thief: Advertising’s Next generation, with Scott Morrison as one of the marketing and advertising professionals in the book.

Internet marketing

Worldwde Interactive Brand Workshops in Zagreb, Prague, Vienna, London

Is your brand aware of its economic, cultural, regional and historical background? Do you approach your brand like it's a human being? If not, you should register for the upcoming event in Zagreb, where you'll meet your your brand angel who will steer your focus in the right direction - the missing parts of your brand's exposure and its human side. Mindless tour by Karel Novotný in Zagreb, Prague, London and worldwide!

Internet marketing

Marketing Rockstars Getting Ready to Heat up Graz This Spring!

As the world class marketing experts will meet in Graz this May, we'd like to steer your focus on Marketing Rockstars festival for all of you who celebrate marketing. Rocking Graz's Messecongress hall with international speakers, creative visionaries and marketing magicians, this event will show you the inevitable merging of online and offline disciplines with speakers' impeccable skills of thinking outside the box when it comes to marketing. From the early morning, May 16 is the Friday when sharing commercial understandings, broadening horizons and revealing the hottest marketing and digital trends will burst Graz into flame, pumping up the announced sessions, panels, master classes and clubbing.

Internet marketing

Dave Trott at Blogomanija: You Have to Be Willing to Be Odd, to Get Better Odds

Dave Trott flew all the way from London to the Serbian ski resirt Kopaonik to take part and hold the keynote speech at the biggest regional blogging conference Blogomanija. This year's blogomania is all about creativity, high quality content and story telling, and Trott made some interesting remarks on what creativity is and how you can use it to your advantage.

Ecommerce

Luigi Reggiani from Google: Attribution Modeling is the future of advertising!

Yet again, Luigi opened his presentation with an interesting fact. During the 45 minute walk, more than 49 million gigabytes will be create! When we look at the number of the decisions which will be made using this data, only 6 percent of the companies will interpret it and actually make a use out of it.

Ecommerce

OMGcommerce has started: Luigi Reggiani on Google Analytics and its future!

OMGconference is finally here! After the short speech from the organizer Ivan Brezak Brkanm who opened the conference, Luigi Reggiani, Head of Analytics & Conversions at Google took stage to talk more about all the possibilities of Google Analytics and all the things it can do for an online business.

Internet marketing

EarnCoupon from Serbia Wants to Offer Marketers Automated ‘Word of Mouth’ Marketing

A couple of days ago, a new Serbian startup was launched. Called EarnCoupon, this startup aims to promote products and services by word of mouth method, for which customers receive a certain discount. Considering that this type of promotion is the hardest one to pull off but also the most efficient, CEO of a EarnCoupon, Rade Joksimovic told Netocratic in an interview that it was about time for someone to develop a service which would allow businesses to advertise through positive opinions of its users.

Read as well...

Startups

Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.

Tech

We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]

Enterprise

6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.