Prezi is considered to be one of the most popular startups that come out of the Eastern Europe. Part of their success is directly related to having a good internal PR. Because this is usually every startup's weakest point, Kelly Hook from Prezi talked more about PR for startups and the way they should approach media during the RockPaperStartups conference which was held in Rijeka last week.
They could have continued being successful on a smaller scale and be stagnant but they recognized there is a global market opportunity and decided to act. Here is the story of Lemax, a successful Software-as-a-Service company from Croatia.
When entering a new market, regardless of the type of technology, platform or content, software localization is a must. But for digital tools in the agriculture industry it takes on a whole set of new, unexpected dimensions.