A few weeks ago, when we visited Wayra’s Demo Day in Prague, one of the startups really caught our eye – BIG Launcher. I know what you’re thinking – what kind of interface is that? Well, it’s a launcher for Android, intended for seniors or visually impaired persons, that don’t have to use feature phones or senior phones anymore. Today it has more than 350.000 downloads of the free version and around 30.000 of the paid version. And the whole story started when one of the cofounders’ mom broke her phone.
They could have continued being successful on a smaller scale and be stagnant but they recognized there is a global market opportunity and decided to act. Here is the story of Lemax, a successful Software-as-a-Service company from Croatia.
When entering a new market, regardless of the type of technology, platform or content, software localization is a must. But for digital tools in the agriculture industry it takes on a whole set of new, unexpected dimensions.