Babel Guide Archives - Netokracija CEE

Babel Guide

Digital Media

Chris Lee, Grayling: The PR Industry Is Under Attack And Needs To Change To Survive. Here’s How.

While BabelCamp is on the go this Saturday, we had a unique opportunity to talk to one of the keynote speakers on stage in Brno who presented some highly interesting facts about the way PR has changed and why ‘brand storytelling’ plays such an important role in online marketing. Chris Lee is the Head of Digital Knowledge in Grayling, a leading global communications agency, and a contributor to Econsultancy, a community for the world's digital marketing and e-commerce professionals. He was happy to share a few words with Netocratic’s readers to demonstrate why PR should lead digital communication.

Social media

Social Media Folks Meeting In Brno For The 2nd Babel Camp

Right after your summer vacation, it’s time to get busy and grab the best of social media gatherings in Europe before winter. One of them is definitely Babel Camp in Brno, organized by the social media guru Adam Zbiejczuk, the founder of Babel Guide. For the 2nd time, we are about to experience the fresh, new and highly promising event which is not to be missed. If you are into marketing, social media, tech and innovation, this is the perfect place for you. On Saturday, September 6th, Brno is again the host town of interesting social media lectures and workshops, where you get to inhale all the latest trends, get some practical knowledge and mingle with some very interesting names.

Social media

Adam Zbiejczuk: Holistic Approach Is the Most Valuable Way of Staying atop Social Media!

Have you got what it takes to be a part of the powerful Social Media? Meet Adam Zbiejczuk, a social media consultant from Brno, Czech Republic. Adam studied Media studies. Thanks to MA theses titled Web 2.0 he was hired by mBank to take care of its online communication, worked in Ataxo/H1.cz agency, teaches social media course on Masaryk University in Brno, co-owns Influencer.cz and founded Babel Guide - your guide to Social Media in CEE. Last August he organized Babel Camp, the first Social Media Barcamp in Central Europe and he's here on Netocratic to tell you something you still might not know about Social Media.

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Internet marketing

Developer in a marketing hell (based on a true story)

After half a year of ups and downs, mysteries and HEUREKA moments trying to understand what 'ad groups' are and what do 'keywords' have to do with ads, I am finally confident enough to say that I know what a complete ad group should look like. At last, I pull the trigger that creates 20,000 ad groups with keywords in one hour.

Careers

The story of how Angela, my developer colleague, made my life easier. And how I made hers a nightmare.

One of the eternal questions in the tech world is whether marketers and developers can find a common ground. I must admit that at the very beginning, Angela - a developer - and I - a marketer, could’ve used a skilled interpreter to help us out.

Tech

Medtech at its finest: How Croatian Q and London-based Accunea developed a transplant monitor app

When capable tech meets medical expertise, many world-class solutions arise and Accunea Transplant Monitor is definitely one of them. How it came to be, we found out from leading tech company behind it.