Advertising Archives - Netokracija CEE

Advertising

Digital Media

Chris Lee, Grayling: The PR Industry Is Under Attack And Needs To Change To Survive. Here’s How.

While BabelCamp is on the go this Saturday, we had a unique opportunity to talk to one of the keynote speakers on stage in Brno who presented some highly interesting facts about the way PR has changed and why ‘brand storytelling’ plays such an important role in online marketing. Chris Lee is the Head of Digital Knowledge in Grayling, a leading global communications agency, and a contributor to Econsultancy, a community for the world's digital marketing and e-commerce professionals. He was happy to share a few words with Netocratic’s readers to demonstrate why PR should lead digital communication.

Internet marketing

Get Your Copy Of Hacker, Maker, Teacher, Thief: Advertising’s Next Generation

Netocratic recently introduced you to Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, a book by CreativeSocial, a group of some of the most (inter)active creative directors & business owners. The privilege of showing off and selling the first copies of Creative Social’s book has been given to Lulu.com – a community for creators of remarkable work..

Digital Media

Scott Morrison in Hacker, Maker, Teacher, Thief: Advertising’s Next Generation

What does the industry need to do today (not tomorrow) to stay valuable and relevant? What the f**k do clients know about great advertising? How can copying make you more original? How do we 'do' innovation? How do you find emotional resonance in real time marketing? What’s the best way to punch procrastination in the face? And why are we so excited by the next generation of advertising? These questions are smoothly answered in the book of the year to be Hacker, Maker, Teacher, Thief: Advertising’s Next generation, with Scott Morrison as one of the marketing and advertising professionals in the book.

Internet marketing

Worldwde Interactive Brand Workshops in Zagreb, Prague, Vienna, London

Is your brand aware of its economic, cultural, regional and historical background? Do you approach your brand like it's a human being? If not, you should register for the upcoming event in Zagreb, where you'll meet your your brand angel who will steer your focus in the right direction - the missing parts of your brand's exposure and its human side. Mindless tour by Karel Novotný in Zagreb, Prague, London and worldwide!

Internet marketing

Dave Trott at Blogomanija: You Have to Be Willing to Be Odd, to Get Better Odds

Dave Trott flew all the way from London to the Serbian ski resirt Kopaonik to take part and hold the keynote speech at the biggest regional blogging conference Blogomanija. This year's blogomania is all about creativity, high quality content and story telling, and Trott made some interesting remarks on what creativity is and how you can use it to your advantage.

Read as well...

Startups

Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.

Tech

We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]

Enterprise

6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.