Advertising Archives - Netokracija CEE

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Digital Media

Chris Lee, Grayling: The PR Industry Is Under Attack And Needs To Change To Survive. Here’s How.

While BabelCamp is on the go this Saturday, we had a unique opportunity to talk to one of the keynote speakers on stage in Brno who presented some highly interesting facts about the way PR has changed and why ‘brand storytelling’ plays such an important role in online marketing. Chris Lee is the Head of Digital Knowledge in Grayling, a leading global communications agency, and a contributor to Econsultancy, a community for the world's digital marketing and e-commerce professionals. He was happy to share a few words with Netocratic’s readers to demonstrate why PR should lead digital communication.

Internet marketing

Get Your Copy Of Hacker, Maker, Teacher, Thief: Advertising’s Next Generation

Netocratic recently introduced you to Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, a book by CreativeSocial, a group of some of the most (inter)active creative directors & business owners. The privilege of showing off and selling the first copies of Creative Social’s book has been given to Lulu.com – a community for creators of remarkable work..

Digital Media

Scott Morrison in Hacker, Maker, Teacher, Thief: Advertising’s Next Generation

What does the industry need to do today (not tomorrow) to stay valuable and relevant? What the f**k do clients know about great advertising? How can copying make you more original? How do we 'do' innovation? How do you find emotional resonance in real time marketing? What’s the best way to punch procrastination in the face? And why are we so excited by the next generation of advertising? These questions are smoothly answered in the book of the year to be Hacker, Maker, Teacher, Thief: Advertising’s Next generation, with Scott Morrison as one of the marketing and advertising professionals in the book.

Internet marketing

Worldwde Interactive Brand Workshops in Zagreb, Prague, Vienna, London

Is your brand aware of its economic, cultural, regional and historical background? Do you approach your brand like it's a human being? If not, you should register for the upcoming event in Zagreb, where you'll meet your your brand angel who will steer your focus in the right direction - the missing parts of your brand's exposure and its human side. Mindless tour by Karel Novotný in Zagreb, Prague, London and worldwide!

Internet marketing

Dave Trott at Blogomanija: You Have to Be Willing to Be Odd, to Get Better Odds

Dave Trott flew all the way from London to the Serbian ski resirt Kopaonik to take part and hold the keynote speech at the biggest regional blogging conference Blogomanija. This year's blogomania is all about creativity, high quality content and story telling, and Trott made some interesting remarks on what creativity is and how you can use it to your advantage.

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How does IT Consulting create experts who know how to integrate IT into all business spheres?

Keeping in mind how much the IT industry influences all other industries but also everyday life, it's surprising how little is said about IT consulting, which is practically the bridge that connects the two. That's why we sat down with a junior and two seniors on different career paths - to explore this profession with those who practice it, love it, and live it.

Tech

Why VS Code remains a developer favorite, year after year

In this year's Stack Overflow Survey, Visual Studio Code (VS Code) has been voted the favorite tool among developers, making it the category winner for the fourth year in a row. We examined why 74,48% of all professional developers, experienced and beginners alike, prefer it to other tools.

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The Football Company launches NFT jersey of Croatian national football team for metaverse fantasy football

Virtual sports merchandise might become a multibillion-dollar industry thanks to the metaverse. Two Croatian founders in Germany have taken the lead to give Vatreni a head start.