SugarCRM is Coming to Eastern Europe: New Languages Expected for Their Open Source CRM - Netokracija CEE

SugarCRM is Coming to Eastern Europe: New Languages Expected for Their Open Source CRM

Seems that Eastern European companies are finally discovering the true power of sales and using customer relationship software to increase them - or that’s at least what SugarCRM, one of the world’s leading CRM web application companies believes. SugarCRM will be in fact presenting today at Telfor 2011., a large telecomunication conference held each year in Belgrade, Serbia. It’s a first in a region used to being less than well connected to international technology companies that are quite influentieal such as Paypal or Google.

SugarCRM in Eastern Europe...

Seems that Eastern European companies are finally discovering the true power of sales and using customer relationship software to increase them – or that’s at least what SugarCRM, one of the world’s leading CRM web application companies believes. SugarCRM will be in fact presenting today at Telfor 2011., a large telecomunication conference held each year in Belgrade, Serbia. It’s a first in a region used to being less than well connected to international technology companies that are quite influentieal such as Paypal or Google.

SugarCRM’s Territory Manager for the Eastern Europe, Katarina Parkanska, says that their goal is to penetrate emerging markets such as Serbia, Croatia, Romania, Hungary and others as soon as possible. Katarina says that they plan to do that with at least one certified partner in each country while also adding support for additional languages such as Croatian, Latvian, Macedonian, Serbian, Slovakian and Slovenian.

Customer-relationship-partnership

SugarCRM will be presenting alongside PSTech, a Belgrade-based IT software integration company that’s also their Silver partner. Katarina believes PSTech to be essential for their expansion in Southeastern Europe.

While small and medium companies in the USA, France and other more technologically developed markets have for a long time put an emphasis on sales, there are even corporations in Eastern Europe that still have a lot to learn. They might use Google Apps, but they are only starting to try out CRM software. Web-based CRM solutions are in a particularly good position and it seems SugarCRM is hoping that being open source helps even more.

Leave a Reply

Your email address will not be published.

Popular

Startups

Ivan Klaric’s Sportening raises €3.9 million to create the future of sports media

Sportening is an advanced messaging app with AI-driven content for sports fans, currently in its testing phase focused on the fans of a dozen popular football clubs in Europe.

Enterprise

Localization of agritech: Language is just the first out of 6 things to adapt

When entering a new market, regardless of the type of technology, platform or content, software localization is a must. But for digital tools in the agriculture industry it takes on a whole set of new, unexpected dimensions. 

Startups

Whether you are new or an established company – finding product-market fit is never easy

They could have continued being successful on a smaller scale and be stagnant but they recognized there is a global market opportunity and decided to act. Here is the story of Lemax, a successful Software-as-a-Service company from Croatia.

What you missed

Internet marketing

Developer in a marketing hell (based on a true story)

After half a year of ups and downs, mysteries and HEUREKA moments trying to understand what 'ad groups' are and what do 'keywords' have to do with ads, I am finally confident enough to say that I know what a complete ad group should look like. At last, I pull the trigger that creates 20,000 ad groups with keywords in one hour.

Careers

The story of how Angela, my developer colleague, made my life easier. And how I made hers a nightmare.

One of the eternal questions in the tech world is whether marketers and developers can find a common ground. I must admit that at the very beginning, Angela - a developer - and I - a marketer, could’ve used a skilled interpreter to help us out.

Tech

Medtech at its finest: How Croatian Q and London-based Accunea developed a transplant monitor app

When capable tech meets medical expertise, many world-class solutions arise and Accunea Transplant Monitor is definitely one of them. How it came to be, we found out from leading tech company behind it.

Tech

Why should every product expert value negative feedback more so than positive?

(Re)building a digital product is never a straightforward thing. It's a challenging process of learning what you did wrong and unlearning what you think is right - which is not always easy to do...

Startups

What is it like to be a social science major in the technology sector?

Economist Tanja Matošević paved her career path in the IT industry, in the Croatian agritech company AGRIVI, so she shared with us her experiences of how she managed leading technology projects for global clients.

Careers

Am I a lazy developer if I need a PlayStation break at work?

Me: “Gosh, I can’t go out for coffee now. I’m all fried from work. Gotta rest today.” My gang: “Liar, how would you get tired from work? All you do is play games on PlayStation!”