Seems that Eastern European companies are finally discovering the true power of sales and using customer relationship software to increase them – or that’s at least what SugarCRM, one of the world’s leading CRM web application companies believes. SugarCRM will be in fact presenting today at Telfor 2011., a large telecomunication conference held each year in Belgrade, Serbia. It’s a first in a region used to being less than well connected to international technology companies that are quite influentieal such as Paypal or Google.
SugarCRM’s Territory Manager for the Eastern Europe, Katarina Parkanska, says that their goal is to penetrate emerging markets such as Serbia, Croatia, Romania, Hungary and others as soon as possible. Katarina says that they plan to do that with at least one certified partner in each country while also adding support for additional languages such as Croatian, Latvian, Macedonian, Serbian, Slovakian and Slovenian.
SugarCRM will be presenting alongside PSTech, a Belgrade-based IT software integration company that’s also their Silver partner. Katarina believes PSTech to be essential for their expansion in Southeastern Europe.
While small and medium companies in the USA, France and other more technologically developed markets have for a long time put an emphasis on sales, there are even corporations in Eastern Europe that still have a lot to learn. They might use Google Apps, but they are only starting to try out CRM software. Web-based CRM solutions are in a particularly good position and it seems SugarCRM is hoping that being open source helps even more.