After all of those tech startups, it is time for a fashion one! Other than that the fact it is a fashion project, it is interesting because of its international team, which is currently situated in Bosnia and Herzegovina. We spoke with Michael Hasler, Styledict founder, about the project. Styledict is a fashion community, which offers to its members a place to exchange and discover fashion styles, clothing combinations and items. Members are able to share any kind of photo, showing content related to fashion, style or makeup. By tagging items on a photo, members can mark the item and the brand. Several filters and search criteria allow visitors to find articles by brand, item, name or region. Members can connect with each other to receive notifications on their activities. Via an internal messenger, members can engage in direct private communication. Brands and designers can create pages and sell their items. But, since there are many fashion communities, we asked Michael is there a place for them on the market:
Not only that there’s enough place for us but our space is getting bigger day by day – our fast-growing community is the best proof! We are providing our users as much space as they need to present themselves and their creative work to the world and to share their love for fashion with all of us. In combination with some social network features and feedback from the Industry, we will soon be a recognized name on the market.
Michael points out that they got 900 registered users in three months and that every day they get at least five new ones, which is for them a proof that they are on a right path. Their target groups are younger persons, but also everyone interested in fashion. Many bloggers and designers want to become a part of their community. But we couldn’t help to wonder – why a fashion startup? We got a counter question – why not?
There are many startup businesses in the country at the moment. They’re all based on the idea of an entrepreneurship as a new initiative for a new economic and social structure following the transition. We wanted to be a part of that new wave of slow but very positive changes in people’s mindsets we’re witnessing. We also wanted to contribute to the idea with our fresh approach, thinking outside of the “make-money-fast” box and trying to create a new value. So Styledict’s team decided the best way to go is to put together business and pleasure, to work with something we feel passionate about, with something we truly love and believe in…. Fashion!
Think globally, act globally
Michael says that they were from the beginning thinking globally and they will also act globally as. He says that Styledict is an online community that, like fashion, knows no boundaries.
At the moment, we’re mostly focused on the ex-Yugo region; we started here in Bosnia and Herzegovina and now we are entering Croatia, Serbia and Slovenia. We also started in Turkey (Istanbul) this month where a smaller campaign is planned for May. So expect to hear more exciting news from us soon.
But who is in Styledict’s team? As we said, it is an international team. Michael, CEO, comes from Switzerland, he was born in Germany and he worked in Turkey as well. Davor Maksimovic is a CFO, comes from Bosnia and has several years of experience in banking and financial sector. Olja Radlovic is in charge for PR and she studied in Bosnia and Netherland. They say that their “working” language is English and they see their Styledict team as a “little international bubble” in Banjaluka that brings fashion to the world but also an individual touch into the everyday lives of “ordinary” people that take pleasure in creativity and in expressing themselves through their styles.
You see, this region was for a long time perceived as a stereotypical Eastern-European, with grey skies and sad people in clothes that look like uniforms, without much personal touch or style. But no, that image is so far away from the reality! No matter in what economic situation this country currently is, the sky is often blue, the sun is shining and people are walking on the streets in colorful clothes, with their personal styles, just like in any other, more developed, country. They wore brands such as Mango, Zara, H&M, as well as the local designer’s clothes and accessories… Following world trends or showing their own.
And he adds – fashion represents a creative outlook on life. Moreover, having realized that fashion visits all the corners of the world and makes our lives, if not more beautiful, then definitely more interesting. And you? What is your opinion on this fashion startup?