Startups at GOAP Zagreb: What's Hot in The Region - Netokracija CEE

Startups at GOAP Zagreb: What’s Hot in The Region

Geeks on a Plane Zagreb

One of the most important parts of the GOAP Zagreb conference was the Startup competition, a chance for a selected bunch of startups from Eastern Europe to pitch in front of investors on the GOAP tour. So, what does The Region have to offer? Plenty: we’ve seen projects ranging from electric cars and stratospheric airships to dating apps and bookmarklets, and they’ve all had their 5 minutes of fame. Here are the 20 selected from the 80 which applied:

Rimac automobili

Rimac automobili is a startup developing their own car. Their “superproduct” is a modern, beautifully designed electric car with a specially developed advanced power train system with concepts like Torque Vectoring. They have the officially fastest electric car in the world – they hold 5 world records from various competitions. Their primary source of income is consulting and prototyping for 3rd parties.

Once Football

Once is a fresh soccer startup offering an iPhone and an iPad app with a large database of analysis on soccer games and players. Every second of every game is carefully analyzed and entered into a large database which is offered to the customers in several tiers. Its focus is on simple UX and navigation. They have customers from 5 countries, 7 signed contracts and a steady monthly income.


Salespod is “stripping away all the crap from CRM”. It’s a CRM application with a special focus on reporting and tracking of sales reps’ activity and location. They have more than 450 paying accounts generating a steady monthly revenue, mostly from Croatia and surrounding countries. They’ve recently opened an office in the USA, while the development is based in Croatia.


WhoAPI is a venture-backed startup offering an API for structured data on domain names. Their primary market is one of the 40 000 hosting companies or one of an even larger number of domain registars. With 200 active TLDs and plenty of more to come, their customer base is solid. The product will be released on October 10th.


Hypersphere presented their HS-5k system for continuous surveillance. The Unmanned Aerial Vehicle industry has a market size of US$6.6 billion, while the Remote Sensing industry has a market size of US$7.5 billion — and these are the industries they’re trying to disrupt. Cartographic data is their primary focus, and their basic product is a – flight-proven stratospheric airship.


A social media analytics tool with a twist, MediaToolkit is focused on media companies and journalists. With the rise of social media referral, analysis of content the users share becomes more and more popular. Started by the Croatian social media agency iStudio, MediaToolkit analyzes websites interesting to the user and popularity of the content on those websites on social networks. They just finished their beta phase, they have one paying customer and two big media companies from Europe using the tool.


SideBar tries to collect scattered information on certain topics at one place. What Rapportive does for email, SideBar does to the rest of the web. Right now, SideBar pulls Alexa rankings, CrunchBase data, iTunes data for iOS apps and many more. It’s made to be modular and easy to integrate with further data sources. Dino Reić, the founder, wants to make it a platform for general-purpose Rapportive-like reports.


An easy and fun way to share and buy independently developed gadgets, Squee tries to cope with the problem of forgetting cool gadgets we find on the internet. Squee bets the next big thing in high-tech startups is hardware, not software. They’ve developed a mobile application and a powerful reporting system for indie gadget manufacturers. The mobile accessory market for the last year was approx. US$36 billion large, with US$7 billion in iPhone accessories alone.


A guest from Serbia, VetCloud is a modern web application for veterinarians. Their motivation is the size of the vet market in the US, as well as the large farmer market. VetCloud claims existing solutions are obsolete and ugly, offering new disruptive features as mobile apps, cloud solutions etc. They are currently testing the app with several early adopters in Serbia and USA.


SmartRM lets you control who uses your files and how they do it. The app allows you to precisely define who can open your file, how many times and even control usage scenarios as printing. SmartRM calls it “DRM for masses”, offloading the infrastructure to the cloud and making it easy to use. Their business model is a freemium model with monthly subscriptions.


More and more knowledge on the internet is published in the form of slides and video lectures combined. The Slovenian Viidea, by the folks behind, is a company trying to sole that problem – it allows video lectures to be split in chapters, embed and synchronize slides with the lecture and many more. They’re focused at event organizers, interest groups and meetups. Their business model are site subscriptions.


Weddings are tough – they have an average budget of $27000 and the preps can last up to 14 months. The internet helps, but the tools are lacking. Weddingella is here to help: it’s a cloud-based wedding organizing tool for tablets. The current version is license-based, while the new version will be completely free, with the business model being non-intrusive targeted marketing.


FacePay is a payment system using the mobile phone as a payment system. They’re based off several possible identifying mechanisms: NFC, QR codes or geolocations. FacePay can be connected to your bank account and allows you to pay both online and offline without entering any data, cutting out the usual middle-men and cutting down the usual transactional costs to as little as 0.5% per transaction.


Monolith’s tagline is “Google Analytics for the real world“, motivated by the terrible state of offline advertising. The digital screen industry in malls is US$8 billion large; Monolith transforms this advertising space into a smart cloud-powered device serving smart, targeted adverts to consumers. They’ve partnered with Deutsche Telekom and have several installs all over Europe and have been chosen the European startup of the month by Microsoft.


The new project of the UX Passion crew, the folks behind the world-famous Wall of Tweets, aims to transform our experience of watching TV. Sidekickr allows you to share what you’re watching, fetch information about the show you’re watching, but also buy products depending on the context. The market size of TV is large, and IPTV makes for approx. 15% of those. The business model is transactional (affiliate fees) and licensing to providers.


Backway helps you find your way back – even offline. It’s an augmented reality iPhone application allowing you to snap a photo, annotate it and get directions to the location afterwards. It uses GPS only, so no data plan is required, which is great in roaming. They currently have approx. 450 users of the application which is already available on the App Store. The business model? Charging for custom-made guides for different cities.


Too much information kills the mystery of journey, claims Loccie. They aim to help people explore new locations and enjoy their journey by building a platform which creates a custom-tailored trip plan for you based on natural language input. It has both a hardware and a software component. Their business plan includes charging for product placement and contextual offers, as well as selling hardware. The device is fully functional and the app is in beta phase.


Habbits is a to-do app focused on children, making it easier for them to develop habits like brushing teeth. They’ve already released Android and iPhone apps with approx. 2700 downloads, and are planning a social network built around the app. The estimated market size is around 4 million households in the US alone. The B2C business model is based around in-app purchases of additional characters for the app, while the B2B model is based around custom branding.


A white-label platform for department stores, Trillenium aims to transform our online shopping experience. The online and offline experiences of shopping differ greatly, and Trillenium brings the physical retail experience to the web, giving customers full 3D experience of browsing and shopping. They’ve developed special 3D scanning hardware together with their software. The business model is advertising inside the 3D world.


Photo sharing meets online dating – that’s Glitssy. It’s a photo sharing app with a dating component, allowing you to check how popular you really are based on ratings from other users of the app. The business model is based on in-app purchases, making it possible to send virtual gifts to users you possibly like. The market is the young adult portion of the 30% of people online who use online dating services.

The Winners

By the end of the conference, the organizers announced three startups winning the competition. These are:

  1. WhoAPI
  2. SalesPod
  3. Rimac Automobili

Congratulations to all startups on successful presentations and pitches, and we wish them best of luck in their future endeavours!


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