Czech Socialbakers Acquires Croatian Socialbrando and Adds Facebook Ad Platform to Its Suite - Netokracija CEE

Czech Socialbakers Acquires Croatian Socialbrando and Adds Facebook Ad Platform to Its Suite

Czech social media powerhouse Socialbakers and Croatian ad startup Socialbrando have confirmed to Netocratic an acquisition in which the Prague-based social media analytics company is buying the Split-based ad platform startup Socialbrando to add its offering to its suite of social media tools, include a professional analytics package and "builder" app.

Socialbrando becomes a part of Socialbakers’ suite.

Czech social media powerhouse Socialbakers and Croatian ad startup Socialbrando have confirmed to Netocratic an acquisition in which the Prague-based social media analytics company is buying the Split-based ad platform startup Socialbrando to add its offering to its suite of social media tools, include a professional analytics package and “builder” app.

Socialbakers secured a $2 million investment from Earlybird Venture Capital in September, giving them the cash to grow faster – and acquire to do so if needed. Socialbrando’s cofounder Mario Frančešević confirmed to Netocratic that the acquistion was made both in cash and equity in Socialbakers, giving the two founders (Frančešević and Andrej Boboš) a stake in their now parent company’s success.

Social Media from CEE, Watch Out!

The deal mimics similar deals such as Google’s acquisition of Wildire apps as well as Salesforce’s acquisition of Buddy Media. While it might took months for the Split-based startup to get Socialbrando of the ground, the acquisition means faster business development.

Socialbakers’ CEO Jan Rezab speaking at their NY event: Engage 2012.

Socialbakers growth from the Facebook analytics company called Facebakers that was profitable from day one, to the global analytics standard that now has over 1000 clients, shows that the acquisition could be a smart move for Socialbrando’s team. While Frančešević is a well respected internet marketing expert in Southeastern Europe and they had the development capacity to create the product, selling it would be another story. While Socialbrando features one of the best interfaces out there for an “app” of its kind, numerous competitors would make the journey quite hard.

Product Development in Split, BizDev in Prague

It took Facebook more than 300 days to approve Socialbrando’s use of its ad API, a case that working with Socialbakers now should make the hopefully make the only one in the company’s history.

The development team is going to stay in Split. The product will add to Socialbakers’ growing suite of enterprise social media tools, such as Analytics PRO and Builder PRO. It might even be one of the most important ones, since an ad platform would be key to Socialbakers’ clients that want to make their pages and profiles as popular as possible.

Comments

Leave a Reply

Your email address will not be published.

Popular

Startups

John Biggs at TechCrunch Balkans in Sofia: There is a Way Out of This Media Black Hole!

The first TechCrunch Balkans meetup in Sofia begun with a loud whistle from Dilyan Dimitrov, founder of the Bulgarian accelerator Eleven, the host of this event. It was startup time! That is right, TechCrunch Balkans, organized by Netocratic, is being held throughout this week – we will have lectures, panels and the most important thing – pitches in front of John Biggs!

Startups

Combine Technical And Marketing Knowledge Within Your Startup Team

You've probably heard about Bellabeat, FlyKly, or Layer? Well, three years ago they didn't exist! Now they are at the top of their industries, but how did they do it? Was it enough only to have the right idea or did they also need to have knowledge to conduct business in today’s competitive environment? Specifically, what kind of knowledge do startups need to succeed and not repeat the many mistakes of the 90% of startups that fail?

Startups

Slovenian ‘Booze’ Startup Flaviar Raises 400.000 $ from Speedinvest!

Slovene-British startup Flaviar announced today that it raised a seed round of 400k $ from American fund Speedinvest. This one year old company ships monthly tasting packs of 5 sample spirits (whisky, rum, gin, vodka, etc.) to their members, each month with a different theme.

What you missed

Development

Infobip’s Developer Relations Team Wins Two “DevRel Oscars” in London

Development Relations team of global cloud communications platform Infobip won two prestigious awards at the DevRelCon London 2023.

Development

Through a series of developer meetups, Infobip came to the front of technological transformation in Africa

The first Croatian unicorn organized a series of successful developer meetups, which confirmed its leading position in this fast-developing continent.

Enterprise

What are Croatian designers of creative business spaces doing in the Emirates?

Croatian consulting company DC&T, specializing in creative, efficient, and humane office space design, is setting out to conquer the world markets. First step: Dubai.

Tech

One the best European developer conferences is coming to Miami

Shift in Croatia attracted thousands of developers and thus made its way to the very top of developer conferences in Europe. Now they are ready to cross the borders of Croatia and come to the USA. Applications for Shift Miami are starting soon!

Careers

Infobip (W)intership: Not only for software developers, and not only during summer!

More than 115 mentors will work with 130 interns at 7 Infobip's regional offices in 2023 edition of their internship programme. Last year 87% of interns got - job offers.

Sponsored

How does IT Consulting create experts who know how to integrate IT into all business spheres?

Keeping in mind how much the IT industry influences all other industries but also everyday life, it's surprising how little is said about IT consulting, which is practically the bridge that connects the two. That's why we sat down with a junior and two seniors on different career paths - to explore this profession with those who practice it, love it, and live it.