Czech Socialbakers Acquires Croatian Socialbrando and Adds Facebook Ad Platform to Its Suite - Netokracija CEE

Czech Socialbakers Acquires Croatian Socialbrando and Adds Facebook Ad Platform to Its Suite

Czech social media powerhouse Socialbakers and Croatian ad startup Socialbrando have confirmed to Netocratic an acquisition in which the Prague-based social media analytics company is buying the Split-based ad platform startup Socialbrando to add its offering to its suite of social media tools, include a professional analytics package and "builder" app.

Socialbrando becomes a part of Socialbakers’ suite.

Czech social media powerhouse Socialbakers and Croatian ad startup Socialbrando have confirmed to Netocratic an acquisition in which the Prague-based social media analytics company is buying the Split-based ad platform startup Socialbrando to add its offering to its suite of social media tools, include a professional analytics package and “builder” app.

Socialbakers secured a $2 million investment from Earlybird Venture Capital in September, giving them the cash to grow faster – and acquire to do so if needed. Socialbrando’s cofounder Mario Frančešević confirmed to Netocratic that the acquistion was made both in cash and equity in Socialbakers, giving the two founders (Frančešević and Andrej Boboš) a stake in their now parent company’s success.

Social Media from CEE, Watch Out!

The deal mimics similar deals such as Google’s acquisition of Wildire apps as well as Salesforce’s acquisition of Buddy Media. While it might took months for the Split-based startup to get Socialbrando of the ground, the acquisition means faster business development.

Socialbakers’ CEO Jan Rezab speaking at their NY event: Engage 2012.

Socialbakers growth from the Facebook analytics company called Facebakers that was profitable from day one, to the global analytics standard that now has over 1000 clients, shows that the acquisition could be a smart move for Socialbrando’s team. While Frančešević is a well respected internet marketing expert in Southeastern Europe and they had the development capacity to create the product, selling it would be another story. While Socialbrando features one of the best interfaces out there for an “app” of its kind, numerous competitors would make the journey quite hard.

Product Development in Split, BizDev in Prague

It took Facebook more than 300 days to approve Socialbrando’s use of its ad API, a case that working with Socialbakers now should make the hopefully make the only one in the company’s history.

The development team is going to stay in Split. The product will add to Socialbakers’ growing suite of enterprise social media tools, such as Analytics PRO and Builder PRO. It might even be one of the most important ones, since an ad platform would be key to Socialbakers’ clients that want to make their pages and profiles as popular as possible.

Comments

Leave a Reply

Your email address will not be published.

Popular

Social media

What does content creation look like when it’s not dictated by you, but the events on the sports fields?

When you follow sports at SofaScore, you watch the broadcast with one eye and the computer with the other, planning what to publish. But the whole story is very different from someone “paying you to watch matches”, they joke at SofaScore, Croatia’s biggest live sports results platform.

Startups

Mate Knezović: How I convinced my mother and my clients that agrotech is the future

From a software user, he became an investor, and from an investor – a manager. Today, Mate Knezović is the COO of agricultural production management software AGRIVI. But it’s easy to win over the younger generations with technology, what about the older ones – have circumstances changed in the last couple of years?

Startups

AGRIVI’s Guillaume Rabhi explains what Tinder has to do with hiring developers

The opportunity to work on a global digital product with a positive impact on food production, farmers, and the environment, prompted him to exchange his corporate career for a startup. And he looks for colleagues for whom positive influence is just as important.

What you missed

Enterprise

From intern at Infobip to Engineering Department Director of Croatia’s first unicorn

Anja Hula begun her career at Infobip as an intern. Year over year she showed great progress as an engineer and a leader. Today she is responsible for the collegues and products of whole Data Department. We believe that Anja's story will inspire all who are already building a career in IT or just starting out...

Startups

Croatian startups finally got their association – CRO STARTUP

Hajdi Ćenan, member of the executive board and the president of the newly founded CRO STARTUP association, talks about how they will help startups to start, develop, fundraise, get first customers, educate themselves, and network.

Startups

The wellbeing in the workplace has never been more challenged. It’s time for new initiatives to step in.

The recent developments have eaten away the foundations of our wellbeing, and the consequences have spilled over our careers as well. So as employers shift their focus, we have turned to Q agency to see how they handle the challenge. With "Wellbeing for Qumans" initiative, their approach looks very promising.

Internet marketing

What makes game localization successful? The Nanobit team shared their experiences with us

At first glance, adapting casual games for a different market may seem banal, but it’s a multidisciplinary process which largely determines how successful the game will be, regardless of whether it is released in Chile, Russia or Australia.

Social media

What does content creation look like when it’s not dictated by you, but the events on the sports fields?

When you follow sports at SofaScore, you watch the broadcast with one eye and the computer with the other, planning what to publish. But the whole story is very different from someone “paying you to watch matches”, they joke at SofaScore, Croatia’s biggest live sports results platform.

Startups

AGRIVI’s Guillaume Rabhi explains what Tinder has to do with hiring developers

The opportunity to work on a global digital product with a positive impact on food production, farmers, and the environment, prompted him to exchange his corporate career for a startup. And he looks for colleagues for whom positive influence is just as important.