Brno, Czech Republic, will hold a CEE Social Media Barcamp (aka BabelCamp) at the end of August. It is an event dedicated to exchange of knowledge, networking and fun, connecting CZ/SK/PL/AT/HU and other countries from this region. BabelGuide is an organizer and while we wait to hear some more details about the speakers and the […]
We heard a few interesting case studies. One of them was Sonus Art, a high profile audio and video shop from Croatia, which used the power of Twitter for rebranding, events, creating buzz and increasing sale. Nebojsa Ugljesic, their former marketing manager, said that they used Twitter because it is the fastest communication channel and it is also very well connected with other social media networks – everything they did on Twitter had an impact on other networks. In 18 months off constant communication on Twitter, TweetUPs and other activities they were profiled as the most famous audio and video shop in Zagreb, maybe even in the whole country, while the sales increased for 15 percent.
On the second day of Tvitomanija, largest social media conference in this region, Tomislav Grubisic from iStudio agency, held a lecture about ROI in social media. He stated that community management is something completely different from social media marketing. Community management is related to customer care, while social media marketing includes advertising, targeting and segmenting. Also, […]
Important social media conference started yesterday in Croatia. Tvitomanija gathered social media experts and enthusiasts from the whole region under the motto “Social networks and life”. First day of the conference was filled with interesting lectures, panel discussions and workshops and we present you some of them. One of the first lectures was held by Hrvoje Hafner, author […]
Imagine overseeing over 100 different Facebook pages and groups. Creating coherent digital footprint, instilling sense of cultural identity and executing digital communication strategy across different army forces, units and regiments. And doing all of this for UK’s Ministry of Defence. Sounds challenging? Not when you talk to a catalyst, one that managed to overcome traditional […]
Last week London hosted social media conference #SMWF. For two days we listened and learned from insightful presentations of industry professional from all over the world. Some of the keynote brands included Jack Daniel’s, ASDA, American Express, Kellogs, Migros. All of them provided plenty of digital “food for thoughts” but also showed us the things […]
The Czech social media analytics giant Socialbakers has managed to implement information on local Facebook fans in just 9 days since Facebook released the information on December 21st. Socialbakers' new Distribution of Fans let you see fans by country for both global and regional brands.
Czech social media powerhouse Socialbakers and Croatian ad startup Socialbrando have confirmed to Netocratic an acquisition in which the Prague-based social media analytics company is buying the Split-based ad platform startup Socialbrando to add its offering to its suite of social media tools, include a professional analytics package and "builder" app.
If you're a startup founder, investor, enthusiast or blogger from or interested in Central and Eastern Europe,, there's a certain group on Facebook you're probably a member of. No worries, it's nothing shady: New European Startups is a closed Facebook group that has just celebrated gaining its 1000th member! I had the chance to talk to Moritz Plassnig who started the group more than a year ago, after Mini Seedcamp Ljubljana, and get his thoughts on the regional startup scene.
Wall of Tweets, a product developed by Zagreb-based user experience agency UX passion, is going to be the official Twitter wall for the first American presidential debate between the current US president Barrack obama and republican candidate Mitt Romney - UX Passion’s CEO Vibor Cipan confirmed exclusively for Netocratic.
Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]
Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.