Mars vs Venus in Social Media and Mobile Technology

Recently, we’ve shown you the infographic that proved women rule social media. A few days ago, Alex Hillsberg  forwarded us this very interesting infographic by Ruby Media Corporation, designed for financesonline.com. It shows an interesting difference between men and women when it comes to using social media and mobile technology.

Size really matters?

As we see, business and dating have been very interesting activities for men in social media. 27% of them use it for business, and 13% of men use it for dating. Likewise, women use it rather for staying in touch with friends and family, involving themselves more in photo sharing and entertainment.  Now, here we have a really interesting number. Only 7% of women use social media for dating. I guess this means women are less motivated to date you just because you have a nice profile picture, or you just shared your brand new car on Facebook. They are less likely to be impressed with you in virtual world, so no more hiding behind a photoshopped picture. 🙂 Yes, that indeed means one thing:  Size still matter to us, because no matter how great your profile photo is, we still want to experience the real  you. 🙂

Online interaction and subjects

Coupons and QR codes are more likely to be scanned by men than women, but when it comes to online interaction with brands, 71% of women involve themselves into it, while only 18% of men are interested. Women ignore text ads as well as paid digital advertising more than men, but are far more interested in liking and following a brand for good deals.

Men prefer types of online ads which are related to cars, sports, action and sex. I find it quite disappointing that women are less interested in sex subjects, and more in family, pets and kids, but I guess it’s human nature. However, both men and women share mutual interests when it comes to humour and celebrity subjects.

Mobile in hands of both genders

Men like video, news and GPS, but women are more into sharing, camera and games. Not only do women play games on their smartphones 10% more often than men, but they also overpower men in all top smartphone activities, such as SMS, taking photos, downloading apps and visiting websites. This is definitely something which shouldn’t be neglected.

Men are from Mars, women are from Venus?

Seems it all always comes to this. The differences shown in infographic are really interesting and they give us a valuable insight into each gender’s customs and psychological side. Just like in real life, women seek attention on social media, too. They like to give their attention (to brands) and receive suitable attention in return (deals, gifts). Men, however, enjoy different benefits of social media, making it useful for getting partners, doing business and finding out what’s new in sex world – which, by the way, is a good thing, as long as they practice what they learn in real life, not on social platforms. 🙂