Mars vs Venus in Social Media and Mobile Technology - Netokracija CEE

Mars vs Venus in Social Media and Mobile Technology

Recently, we've shown you the infographic which proved women rule social media. Today, we show you an interesting difference between men and women when it comes to using social media and mobile technology. Are men from (social) Mars, and women from (social) Venus? Find out in this infographic.

Zene drustvene mreze

Recently, we’ve shown you the infographic that proved women rule social media. A few days ago, Alex Hillsberg  forwarded us this very interesting infographic by Ruby Media Corporation, designed for financesonline.com. It shows an interesting difference between men and women when it comes to using social media and mobile technology.

Size really matters?

As we see, business and dating have been very interesting activities for men in social media. 27% of them use it for business, and 13% of men use it for dating. Likewise, women use it rather for staying in touch with friends and family, involving themselves more in photo sharing and entertainment.  Now, here we have a really interesting number. Only 7% of women use social media for dating. I guess this means women are less motivated to date you just because you have a nice profile picture, or you just shared your brand new car on Facebook. They are less likely to be impressed with you in virtual world, so no more hiding behind a photoshopped picture. 🙂 Yes, that indeed means one thing:  Size still matter to us, because no matter how great your profile photo is, we still want to experience the real  you. 🙂

Online interaction and subjects

Coupons and QR codes are more likely to be scanned by men than women, but when it comes to online interaction with brands, 71% of women involve themselves into it, while only 18% of men are interested. Women ignore text ads as well as paid digital advertising more than men, but are far more interested in liking and following a brand for good deals.

Men prefer types of online ads which are related to cars, sports, action and sex. I find it quite disappointing that women are less interested in sex subjects, and more in family, pets and kids, but I guess it’s human nature. However, both men and women share mutual interests when it comes to humour and celebrity subjects.

Mobile in hands of both genders

Men like video, news and GPS, but women are more into sharing, camera and games. Not only do women play games on their smartphones 10% more often than men, but they also overpower men in all top smartphone activities, such as SMS, taking photos, downloading apps and visiting websites. This is definitely something which shouldn’t be neglected.

Men are from Mars, women are from Venus?

Seems it all always comes to this. The differences shown in infographic are really interesting and they give us a valuable insight into each gender’s customs and psychological side. Just like in real life, women seek attention on social media, too. They like to give their attention (to brands) and receive suitable attention in return (deals, gifts). Men, however, enjoy different benefits of social media, making it useful for getting partners, doing business and finding out what’s new in sex world – which, by the way, is a good thing, as long as they practice what they learn in real life, not on social platforms. 🙂

women-social-media-infographic

Leave a Reply

Your email address will not be published.

Popular

Social media

What does content creation look like when it’s not dictated by you, but the events on the sports fields?

When you follow sports at SofaScore, you watch the broadcast with one eye and the computer with the other, planning what to publish. But the whole story is very different from someone “paying you to watch matches”, they joke at SofaScore, Croatia’s biggest live sports results platform.

Startups

AGRIVI’s Guillaume Rabhi explains what Tinder has to do with hiring developers

The opportunity to work on a global digital product with a positive impact on food production, farmers, and the environment, prompted him to exchange his corporate career for a startup. And he looks for colleagues for whom positive influence is just as important.

Gaming

What makes game localization successful? The Nanobit team shared their experiences with us

At first glance, adapting casual games for a different market may seem banal, but it’s a multidisciplinary process which largely determines how successful the game will be, regardless of whether it is released in Chile, Russia or Australia.

What you missed

Startups

The Football Company launches NFT jersey of Croatian national football team for metaverse fantasy football

Virtual sports merchandise might become a multibillion-dollar industry thanks to the metaverse. Two Croatian founders in Germany have taken the lead to give Vatreni a head start.

Enterprise

From intern at Infobip to Engineering Department Director of Croatia’s first unicorn

Anja Hula begun her career at Infobip as an intern. Year over year she showed great progress as an engineer and a leader. Today she is responsible for the collegues and products of whole Data Department. We believe that Anja's story will inspire all who are already building a career in IT or just starting out...

Startups

Croatian startups finally got their association – CRO STARTUP

Hajdi Ćenan, member of the executive board and the president of the newly founded CRO STARTUP association, talks about how they will help startups to start, develop, fundraise, get first customers, educate themselves, and network.

Startups

The wellbeing in the workplace has never been more challenged. It’s time for new initiatives to step in.

The recent developments have eaten away the foundations of our wellbeing, and the consequences have spilled over our careers as well. So as employers shift their focus, we have turned to Q agency to see how they handle the challenge. With "Wellbeing for Qumans" initiative, their approach looks very promising.

Gaming

What makes game localization successful? The Nanobit team shared their experiences with us

At first glance, adapting casual games for a different market may seem banal, but it’s a multidisciplinary process which largely determines how successful the game will be, regardless of whether it is released in Chile, Russia or Australia.

Social media

What does content creation look like when it’s not dictated by you, but the events on the sports fields?

When you follow sports at SofaScore, you watch the broadcast with one eye and the computer with the other, planning what to publish. But the whole story is very different from someone “paying you to watch matches”, they joke at SofaScore, Croatia’s biggest live sports results platform.