Searching for some useful social media project to indulge my curiosity and show my support with blogging, I came across one of the noblest projects I’ve seen in a while. A brilliant idea of giving the word social its full and complete meaning, while at the same time transforming social media purpose into one of a kind social + media story. It inundates your mind with amazement!
Community for consumers, brands and social organizations
Meet Social Good Stories – a Copenhagen based, non-profit organization, whose incredible project takes the lead when it comes to using social media for making the world a better place.
The reason I’m saying this is easily explained with these 5 facts:
- They do social charity and they use social media for it.
- Their foundation is based on food – the most inevitable thing.
- They support food manufacturers who socially impact their communities.
- They use storytelling in order to present their products (and the stories are true!).
- The project itself triggers emotions due to its charitable purpose, stories and humans involved in it.
Riccardo Adragna, the founder of Social Good Stories explains the project’s mission:
This is a community for consumers, brands and social organizations that want to change the world, provide help to the ones who need it and support the ones who make the change. We promote social change through exceptional goods and their stories, and we reinvest all our profit in supporting the social impact of food manufacturers and charity projects, sharing the stories via social media.
One gift and one project at a time – this is the main issue of Social Good Stories. They focus on manufacturers, products and gifts that want to make a social change within their community. In order to spread stories, Social Good Stories are making an outreach via social media, currently using Facebook, Twitter and Google+ for promoting and sharing the good deeds, as well as the stories which consolidate the whole charitable mission of the project.
Another interesting part of their social media experience is the fact they use Falcon Social platform we’ve recently introduced you to. Riccardo Adragna, explains how useful Falcon Social is in the case of Social Good Stories:
It’s a fantastic way for us to coordinate different members working on this project. Falcon Social helps us all contribute by promoting the stories, tweeting about them and sharing them on social media in a more enhanced way. Social media is our main tool for coming out on the market – it’s where we help these stories go viral, and Falcon Social makes it easier for us.
Stories to share
If you can’t seem to understand the kind of stories that are behind these products, let me give you 3 powerful examples:
1. Libera Terra (Free land)
As most of the current products you see on Social Good Stories come from Italy, many of them have a charity background from their very beginning. The land they are planted on used to belong to the mafia. When mafia is arrested, the land they owned is given to a consortium of cooperatives who come together under a mutual label – Libera Terra.
2. Honey from the city
Bybi is a non-profit organization who produces urban honey on top of the city buildings in order to help homeless and unemployed people regain their self-confidence by including them in the honey production. One of their products is Smag København (Taste Copenhagen) – a collection of honey from the different areas of the city.
3. Arab and Israeli women
Sindyanna of Galilee is a non-profit organization ran by women, operating among the Arab population of northern Israel. They work on strengthening the economy of Arab-Palestinian population and on empowering Arab women. They will be joining Social Good Stories, offering their organic olive oil along with other amazing products and presenting a great story of Arab and Israeli women working together under the same roof.
Also, last year Social Good Stories started a Good Night Sleep project in order to help Indian orphanages. With their help, little Indians got 60 new mattresses for their beds.
Engage and support
If you are a company wishing to join this special project, you should know that Social Good Stories provides your company with meaningful ways of engaging your customers, employees and stakeholders in the project, products and stories. If you are an individual, you can purchase the selected product and show your support for the manufacturer as well as make a social impact with your purchasing decision.
A powerful logo design
Now, you may have noticed the rise of a variety of startups lately, giving high promises and mind-blowing ideas, but you have to admit that launching a project like this makes you ask yourself one unavoidable question: „Why didn’t I think of this?“
Thanks to designer Fernando Artigiano, what caught my interest at first was the logo. Yes, it’s the word social that got me, but it took me 5 seconds to understand that there is something highly beneficial about this brand. The font (LL Rubber Grotesque) along with the picture of brown, wiped sweep, brings the word soil into your mind. And then you have that final, necessary touch of green in the middle, which screams „Yes, it’s natural! “. Combining colours, dirty font and buzzwords (social and story), here you have a logo perfectly merged with the story of this brand. You can’t help but feeling overwhelmed with emotions. And that’s the key word with Social Good Story – emotions. No doubt this will be a great example to many of those who wish to do charity via social media. Also, this is now one of the rarest online communities where haters will be bored to death.
Great job Social Good Stories!