During startup conferences you are most likely to hear stories and case studies of successful projects, however ViktorMarohnic from ShoutEm decided to take a bit different approach during his lecture on RockPaperStartups in Rjeka. He opted to talk about previous failed projects and variations that led them to ShoutEm being one of the most successful online DIY mobile apps creators out there.
Viktor said that his entrepreneurial journey began with a Flickr-like service Pticica, soon to be followed by a social network Trosjed. This project however went bust when Facebook came to Croatia. In the meantime, Viktor started the work on ShoutEm which, he adds, was his first global project. Back in the day, ShoutEm was a mobile social network builder which users could customize to their specific needs. Keep in mind that all of this was happening before iPhone or Android phones – launching and distribution solutions were rather limited.
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Prior to ShoutEm’s success, Zrikka, a microblogging website and Horsetweet followed on. Although these projects are shut down today, Viktor said that they were very important as they were a part of the learning process. In the meantime, they began to work on ShoutEm as we all know it – an online platform for developing you own mobile apps.
Today, ShoutEm is leading the industry as one of the top online DIY mobile apps creators with over 1600 users and names like T-Mobile, USA Today and TechCrunch under their belt. Story of how it all came together is a perfect example that nothing can be done over the night and that a successful projects are often preceded by several unsuccessful ones. In the end, Viktor said, all the work pays off.