It’s always nice when a startup not only succeeds but also finds a new business model, and that’s exactly what happened with Score Alarm, a Croatian iPhone and Android app that has been downloaded 10,000 times, 2,000 paid on the iTunes App Store, and then licensed to one of the biggest betting operations in the country – the Croatian national lottery!
Our very own Hrvoje Mihajlic wrote about Score Alarm on Netokracija in February and since then its picked up steam and gained thousands of users that have each paid around $1.99 in order to keep track of the games they wan to watch and more importantly – bet on. Klaric actually got the idea after reading an article on Netokracija about how thousands of people were using the outdated teletext system on their TVs to keep score of scores – and the idea for Score Alarm was born.
From App to Franchise
The Croatian lottery will use Score Alarm as an advantage in Croatia where it holds over one fifth of the betting market, while Klaric will have a clear business model for the domestic model. With over 10 thousand downloads, the app has earned Klaric a decent amount – while not pocket change, he sees even more potential in a B2B licensing model on a country by country basis.
And there’s no shortage of betting in Central and Eastern Europe and other markets. Even countries that traditionally have strict laws about betting, such as Turkey, have been opening up. Not enough for Score Alarm to find a partner their maybe, but enough for Klaric to set his sights outside of the domestic Croatian and Southeastern European market.
Track Bets in Score Alarm with a Photo
The deal with the Croatian national lottery will also let Klaric develope the app further, with a total of 20 sports it will follow, 15 more than its nearest rival LiveScore. Score Alarm holds a very positive 4+ rating on the iTunes App Store and users seem to be happy with it. The users of the Croatian national lottery will probably be even happier when they realize they need only take a photo or type in the code of their bets to input them to Score Alarm, a winning benefit to the user and advantage for the company. The score is 1:0 for Score Alarm and lets hope that it goes hopelessly in Klaric’s favor. The new, free version will soon be available in the Google Play and iTunes App Stores.