Ruling the App Store – How Can Your Social App Engage Customers and Make Money? - Netokracija CEE

Ruling the App Store – How Can Your Social App Engage Customers and Make Money?

Robin Wauters, The Next Web, Raf Keustermans, Plumbee and Julien Codorniou, Facebook at LeWeb (photo: Marina Filipovic Marinshe)
Robin Wauters, The Next Web, Raf Keustermans, Plumbee and Julien Codorniou, Facebook at LeWeb (photo: Marina Filipovic Marinshe)

Is there a real recipe behind the success of some of the top grossing apps on Facebook and smartphone platforms? That is what Raf Keustermans, Julien Codorniou, Erik Lammerding and Robin Wauters talked about on the first day of London LeWeb.

When it comes to driving installation, engagement and monetization of mobile apps, Raf Keustermans, co-Founder and CEO at Plumbee, said that developers need to be aware that App Store is just like a traditional marketplace – there are “shelves” and it is hard to stand out.

When we speak of Apple, for example, there is a risk that you are not cool enough, and if you are not a part of their “cool team”, you will have a hard time. Apple is skeptical about casinos, so it is hard to get through.

Erik Lammerding, co-Founder at N3TWORK, pointed out that innovation and quality are quite important.

Remember that there are three different charts in the App Store and many apps find the way to get on them. Not always the good ones, but they manage.

Developers’ “dirty little tricks”

Robin Wauters, European Editor of The Next Web, panel’s moderator, asked about app discovering – how can users find apps that are relevant for them and how do developers deal with that? Well, Raf discovered some of the dirty secrets.

There were many “dirty tricks” that developers use to make their app appear on the top charts and there are companies specialized for that. They try to buy the position in, for example, top ten apps. The problem is that everyone started doing that, so there is no more benefit anyone. Also, those apps didn’t have a right to be there, so users can notice it.

Julien Codorniou, Head of European Platform Partnerships, Facebook, said that Facebook News Feed is a great place to find new apps, so it is important to focus on sharing stories on that place. He mentioned Deezer, as a good example, which got a lot of distribution on Facebook. Also, he stated that social is a very important part of applications and Facebook makes sure that the social integration is in the maximum level.

Quality through different platforms

Erik talked more about different platforms – he stated that consumer experience is quite important and developers need to take advantages from every platform. The worst solution is to “peanut-butter spread” the app through all of the platforms and create a low quality solution in that way. His solution for success is simple – just build a great app.

Leave a Reply

Your email address will not be published.



John Biggs at TechCrunch Balkans in Sofia: There is a Way Out of This Media Black Hole!

The first TechCrunch Balkans meetup in Sofia begun with a loud whistle from Dilyan Dimitrov, founder of the Bulgarian accelerator Eleven, the host of this event. It was startup time! That is right, TechCrunch Balkans, organized by Netocratic, is being held throughout this week – we will have lectures, panels and the most important thing – pitches in front of John Biggs!


Combine Technical And Marketing Knowledge Within Your Startup Team

You've probably heard about Bellabeat, FlyKly, or Layer? Well, three years ago they didn't exist! Now they are at the top of their industries, but how did they do it? Was it enough only to have the right idea or did they also need to have knowledge to conduct business in today’s competitive environment? Specifically, what kind of knowledge do startups need to succeed and not repeat the many mistakes of the 90% of startups that fail?


Slovenian ‘Booze’ Startup Flaviar Raises 400.000 $ from Speedinvest!

Slovene-British startup Flaviar announced today that it raised a seed round of 400k $ from American fund Speedinvest. This one year old company ships monthly tasting packs of 5 sample spirits (whisky, rum, gin, vodka, etc.) to their members, each month with a different theme.

What you missed


Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.


We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]


6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.


The Latest Mind Innovations in Product Management

Announcing the 2-day conference showcasing top notch topics in product management.


US Outbrain acquires Slovenian Zemanta

At their 10th anniversary, the Slovenian high-tech company Zemanta d.o.o. announced that it was entirely acquired by Outbrain from the US, the world’s largest premium content discovery platform. The sum that Outbrain paid for Zemanta’s technology, products and team remains a business secret, and Zemanta’s co-founders Andraž Tori and Boštjan Špetič will join Outbrain. After becoming part of Outbrain Zemanta’s platform will continue to operate as a standalone product.


‘Fintech’ companies currently ought to buckle down and do what they do best – write code

Novathon #withPBZ is getting closer. This 24 hour-long brainstorming, coding and design event will attract designers, developers, students and others interested in creating a banking app, and the winning team will go home with as much as €10,000. Besides the mentors, the teams will be motivated by the financial expert Chris Skinner, to whom we had the opportunity to talk about the state of the financial technology industry.