Watch Out For Romanian Startups: How Dracula's Descendants Are Conquering The Tech World - Netokracija CEE

Watch Out For Romanian Startups: How Dracula’s Descendants Are Conquering The Tech World

What is your first association when someone mentions Romania? Perhaps Transylvania and its most famous tenant, Dracula? Or the communist leader Nicolae Ceauşescu that ran the controversial regime? Welcome to the tech startup world where Transylvania turns into Techsylvania and the hard history becomes a pretty promising present and even brighter future. We present you Romania’s growing tech landscape.

Romania Startups

Romania had to join both World Wars and it was under the communism for over 40 years. It’s no wonder that this country is still in the process of recovery. Romania is probably still far down the road of modernization, having to compensate for all the years confronted with oppression and scarce resources. Although carrying these scars with it, Romania gets more and more noticed for what happens presently in its tech landscape. Not minding the history scars, tech startups arise and become successful businesses not only on the local market, but on a multi-national, even global level. Each day, Romania’s geeks work towards expanding their country’s name a little more. Tech enthusiasts build new startups, seek investments, take part in business incubators, accelerators and conferences. Did you know that Google chose to develop their Tango Project with the help of a Romanian-based company?

Here are some other examples – business angels seize successful opportunities which they invest in, while large international companies offer considerable amounts of money to acquire businesses originating from Romania. Romania’s thriving tech landscape and its constantly specializing tech professionals were definitely a reason for Microsoft to invest in the country way back in 2006. This landscape is also the reason for what’s happening now. With the help of Sabina Stoiciu from 123ContactForm, we present you a snapshot of the Romanian’s tech scene, featuring startups and events you might not even have known they’re from this country.

Big players

Movidius is an international company that creates computational imaging chipsets for mobile devices. While its offices are spread across the USA, Ireland and Romania, it is the Romanian subsidiary that works on developing Myriad 1, the microprocessor to be used in Google’s Tango Project. 40 Romanian software engineers from Movidius Timisoara, Romania, are working on developing the software platform for the ground-breaking smartphone that should be able to scan building interiors and create three dimensional virtual maps of them.

Avangate was acquired last year.
Avangate was acquired last year.

Avangate started as a Romanian business offering e-commerce solutions for software producers, SaaS and cloud services. It rapidly became one of the top players in the e-commerce platforms market. Radu Georgescu, the company’s founder, is one of Romania’s most recognized serial entrepreneurs and angel investors. He established GeCAD Software in the early 90’s – in 1992. GeCAD was a Computer Aided Design software development company, as its name states. In 2003, the top entrepreneur made an exit with his security software product, RAV Antivirus, selling it to Microsoft. A few years after, in 2010, Radu Georgescu’s GeCAD ePayment, the first class provider of e-commerce solutions for Romanian online stores, was bought by South-African Group Naspers. Avangate was acquired by US company Francisco Partners in 2013.

UberVu, the social media monitoring service acquired by industry giant HootSuite, began its existence as a Romanian London-based startup, founded by three Romanians – Dan Ciotu, Vladimir Oane and Dragos Ilinca. In 2008. UberVu was one of Seedcamp’s 2008 winners and thus received a seed funding of $50K. HootSuite acquired UberVu in January 2014, offering somewhere between $15 million and $20 million, planning to expand its social media analytics platform. Although based in the US, UberVu remains a company founded by Romanians, which has proven once again its value through the HootSuite exit.

123ContactForm is a SaaS for creating web forms and surveys, located in Timisoara, Romania. Founded by Florin Cornianu and Tudor Bastea in 2008, 123ContactForm rapidly evolved from the startup state to a global service with increasing success on the major world markets. It became one of the top 5 form builders worldwide and has reached so far a user number of over half a million companies. 123ContactForm benefited of the support of the Timisoara Software Business Incubator and its mentor, Radu Ticiu, just as it received helpful business advice from the Executive Director at American Business Mentoring, George M. Etheridge.

123ContactForm has a user number of over half a million companies
123ContactForm has a user number of over half a million companies

MavenHut transforms classic, single-player games into social games for both web and mobile. An Ireland-based company and a Startupbootcamp 2012 alumni, the company has its headquarters in Bucharest, Romania. It was founded by three Romanians: Bobby Voicu, Cristi Badea and Elvis Apostol. In 2012, MavenHut received a €500k funding from SOSventures. Their first game, Solitaire Arena, registered 120K players after launch and 20K daily players back in 2012.

And let’s not forget…

Other successful Romanian tech startups which deserve global attention are:

  • AnyMeeting, provider of web conferencing and webinar hosting services, founded by Romanian entrepreneur Cosmin Tuculescu.
  • Appscend, an all in one mobile application platform that helps companies turn their ideas into mobile businesses. Founded by the three Romanians Andrei Marinescu, Gabriel Dobocan and Sebastian Vaduva, Appscend is located in Bucharest.
  • Brainient, the multi-platform advertising company holding the popular product BrainRolls, a cross-device video platform that allows users to create, deliver and measure interactive campaigns. Founded by Romanian Emi Gal, the company is located in London, UK.
  • Paymo, the time tracking software for business owners and freelancers, that also offers project management tools and online invoicing services. Paymo was founded by Dumitru Lungu, Jan Lukacs and Ruslan Talpa, and is located in Romania.
  • Summify, a news aggregator creating a daily summary from a user’s social networks, and delivering it to them via web or mobile. The service was founded by Cristian Strat and Mircea Pasoi. Twitter users might have already used Summify’s technology, since the Romanian based startup was acquired by Twitter in January 2012.

Romanian startup ecosystem

Well, the Romanian tech startup scene is rising and if you want to be updated, you should probably turn to online directories such as RomanianStartups. It now features 185 startups, 6 accelerators/incubators, 37 dedicated events for startups and 385 founders updated: 218 startups, 7 accelerators/incubators, 39 events and 445 founders (thanks, Mircea!) involved in this ambitious community.

Romanian startups is an online startup directory.
Romanian startups is an online startup directory.

And the number is constantly getting bigger – that is why the vital resource in the local landscape is the sustaining infrastructure. There are several startup conferences, software incubators and training programs. We have presented some of them already at Netocratic  – How To Web is the biggest tech innovation and entrepreneurship conference in South Eastern Europe. Founded by Bogdan Iordache (you could meet him at last year’s Netocratic conference in Croatia, RockPaperStartups) in 2009, How To Web brings together entrepreneurs from Central and Eastern Europe, as well as international speakers. The event focuses on providing expert mentorship and feedback for startups, so these can get clearer outlines for their business path. TechCrunch’s Mike Butcher was one of the judges in the evaluation team, offering in-depth insight from an expert point of view.

TechHub Bucharest is a co-working space in Romania dedicated exclusively to the tech professionals that want to work together from a creative and dynamic environment. Being the heart of the Bucharest tech community, TechHub Bucharest was founded one year ago by Bogdan Iordache, Daniel Dragomir and Stefan Szakal and it now has a space divided between permanent offices for resident members, co-working places, meeting rooms and an event space that hosts weekly meetings on tech related subjects.

Timisoara Startup Hub, Software Business Incubator, Innovation Labs, Gemini Solutions Foundry, and Mincubator are more humble alternatives to the globally known incubators and accelerators. Also, we mentioned another similar initiative, How to Web MVP Academy, a pre-acceleration program for CEE early stage tech startups offering a top notch 7 week educational program enhanced with key connections to amazing mentors and potential further investors. Besides the educational component, the finalist teams will have access, for the entire duration of the program, to co-working space, mentoring, as well as an international tech community and connections with angel investors, acceleration programs and early stage venture funds. The first edition of the MVP Academy ended a few days ago with a Demo Day.

Bogdan Iordache at 2013 (photo: Marina Filipovic Marinshe)
Bogdan Iordache at 2013 (photo: Marina Filipovic Marinshe)

After reading this, you can probably compare Romania and its tech startup landscape with the rest of the Central and Eastern Europe. There is a lack of sufficient funding for startups, like in the most of this region’s countries, but in the same time this country is on its path to become a global technology talent provider. In the future, we expect to hear more success stories from Romanian tech companies – and to write about them, of course. While we think that Silicon Valley is a great example we can look up to, it is more important to see what our neighbors are doing. Serbia, Bulgaria, Croatia, Slovenia and other countries from this area have a very specific background that brings similar problems but also similar opportunities. If we join forces and share our knowledge, it will be much easier to overcome the obstacles and to build a real CEE tech empire.


Leave a Reply

Your email address will not be published.



John Biggs at TechCrunch Balkans in Sofia: There is a Way Out of This Media Black Hole!

The first TechCrunch Balkans meetup in Sofia begun with a loud whistle from Dilyan Dimitrov, founder of the Bulgarian accelerator Eleven, the host of this event. It was startup time! That is right, TechCrunch Balkans, organized by Netocratic, is being held throughout this week – we will have lectures, panels and the most important thing – pitches in front of John Biggs!


Combine Technical And Marketing Knowledge Within Your Startup Team

You've probably heard about Bellabeat, FlyKly, or Layer? Well, three years ago they didn't exist! Now they are at the top of their industries, but how did they do it? Was it enough only to have the right idea or did they also need to have knowledge to conduct business in today’s competitive environment? Specifically, what kind of knowledge do startups need to succeed and not repeat the many mistakes of the 90% of startups that fail?


Slovenian ‘Booze’ Startup Flaviar Raises 400.000 $ from Speedinvest!

Slovene-British startup Flaviar announced today that it raised a seed round of 400k $ from American fund Speedinvest. This one year old company ships monthly tasting packs of 5 sample spirits (whisky, rum, gin, vodka, etc.) to their members, each month with a different theme.

What you missed


Infobip’s Developer Relations Team Wins Two “DevRel Oscars” in London

Development Relations team of global cloud communications platform Infobip won two prestigious awards at the DevRelCon London 2023.


Through a series of developer meetups, Infobip came to the front of technological transformation in Africa

The first Croatian unicorn organized a series of successful developer meetups, which confirmed its leading position in this fast-developing continent.


What are Croatian designers of creative business spaces doing in the Emirates?

Croatian consulting company DC&T, specializing in creative, efficient, and humane office space design, is setting out to conquer the world markets. First step: Dubai.


One the best European developer conferences is coming to Miami

Shift in Croatia attracted thousands of developers and thus made its way to the very top of developer conferences in Europe. Now they are ready to cross the borders of Croatia and come to the USA. Applications for Shift Miami are starting soon!


Infobip (W)intership: Not only for software developers, and not only during summer!

More than 115 mentors will work with 130 interns at 7 Infobip's regional offices in 2023 edition of their internship programme. Last year 87% of interns got - job offers.


How does IT Consulting create experts who know how to integrate IT into all business spheres?

Keeping in mind how much the IT industry influences all other industries but also everyday life, it's surprising how little is said about IT consulting, which is practically the bridge that connects the two. That's why we sat down with a junior and two seniors on different career paths - to explore this profession with those who practice it, love it, and live it.