How Croatian Q and German medi developed a solution worthy of German Innovation Award - Netokracija CEE

How Croatian Q and German medi developed a solution worthy of German Innovation Award

One of the fast-growing European agencies in collaboration with renowned innovator from the health field made a great B2B solution for which they received the German Innovation Award. How it came to be?

The end of 2020 for the Croatian Q agency was in all regards very successful. Not just in terms of the business itself but of the acknowledgment for doing great work. Q has been collaborating with German medi, the world’s leading manufacturers of medical aids, for years now. This year, medi won the prestigious award for the best innovation in Germany – for two different applications, one of which was built by the Q team.

In collaboration with American partners, Lymphatechnology, Q developed the innovative solution for non-contact measurement for compression fittings. Medi vision was honored in the category #W2 Excellence in B2B – Information Technologies | Industry Specific and Service Softwares. It impressed the German Design Council with its added value for both the medical professional and the patient.

We took the opportunity to discuss a bit more about the solution and its development process, as well as Q’s plans for future ventures in health tech solutions. I found out more in conversation with Sanja Cvek, Project Manager who was directing the process.

Technology and experience make a wholesome product

The basic function of medi vision is to get the measurement for the legs (for now) in order to choose the most suitable product, explains Sanja. Measurement can be added manually into the application or obtained by using the 3D framework. With the framework, medi is scanning the patient and implementing the measures within the application which then recommends suitable products. But besides that, users can also take measures for a custom product order.

The end-users are the ones who interact with the app in reality – as they are the ones who need the custom product recommendations.

Medi vision is a B2B product since it is primarily offered to medi’s partners – clinics, fitting centers, etc. To use the app, you need to attach a special camera to your iPad and that is why it’s more complicated to use it at home. However, that is also facilitated through a great mobile experience, as entire process takes place automatically through a single interface. But, as Sanja points out:

The most attractive part is, of course, the scanning of the selected body part, and the quick creation of a precise 3D model that the user can rotate in the interactive virtual space on the iPad.

This new technology enhances the fitting experience for patients, therapists, and medi certified fitters resulting in more time spent on the treatment of lymphedema, and happier, well-managed patients. Adrian Keindl, Head of Sales at Q, comments:

The goal from the very beginning was to give the customer the best possible product in order to make the whole process of measurement easier and more comfortable.

Intricacies of healthtech development

Co-operation with Medi took place on several levels, from planning and development of strategy, design, all the way to the final development of a unique application, explains Sanja. Even though 3D scanner is not part of the in house development. Q’s team is the one connecting all the other functionalities within the app.

The challenging part of the app is of course having the scanner, but also, having the measures in coordination with the products and recommendations.

Medi vision was developed by a dedicated Medi team at Q which consists of 2 designers, 2 developers, and a PM. Even though the application is on the market, maintenance activities are an ongoing process executed by the team that is also working on developing new functionalities.

The application was developed in Swift – native for iOS, as that is the client’s focus, but there is also a possibility it will be developed for Android.

Development of healthtech products is specific, but at the end of the day – the best practices of software product development apply here in the same way as it is the case in other project types, Sanja explaines.

Along the way, we’ve learned about the medicine-specific topics that have an impact on product development in this area, as well as the regulations that go hand in hand with these processes.

Further into the field and solutions

Health tech is undoubtedly of the fastest-growing technology enabled industries. According to Deloitte, funding for health tech innovators exceeded US$7.4 billion in 2019 and in 2020 it continues to grow. Health tech solutions likewise propelled this year with telemedicine and other healthcare applications, such as were medi’s.

Q itself is working on multiple other healthtech products – one startup in Switzerland, as well as the world’s biggest player in telemedicine (a US unicorn) but also with plenty of smaller ones as well.

Obviously, COVID-19 has contributed to the increase in demand that players in this market segment have for digital services, Adrian adds. Q is aware of this trend and is establishing relationships with new clients in the field.

Leave a Reply

Your email address will not be published.

Popular

Tech

Croatian airt has an API that will enable all developers to use AI without a hitch

Croatian AI startup airt that applied for a global patent protection of their algorithm in July, surprised us with another news at the Infobip Shift conference – their platform can now be used and implemented by developers as well.

Startups

What is it like to be a social science major in the technology sector?

Economist Tanja Matošević paved her career path in the IT industry, in the Croatian agritech company AGRIVI, so she shared with us her experiences of how she managed leading technology projects for global clients.

Tech

Why should every product expert value negative feedback more so than positive?

(Re)building a digital product is never a straightforward thing. It's a challenging process of learning what you did wrong and unlearning what you think is right - which is not always easy to do...

What you missed

Startups

Mate Knezović: How I convinced my mother and my clients that agrotech is the future

From a software user, he became an investor, and from an investor – a manager. Today, Mate Knezović is the COO of agricultural production management software AGRIVI. But it’s easy to win over the younger generations with technology, what about the older ones – have circumstances changed in the last couple of years?

Careers

She’s a technical writer at Infobip, and her hobby is learning about emergency medicine

Writing technical documentation, researching medicine, and the pandemic caused by the coronavirus, might not sound... related, but Infobip's Sara Tilly has been combining them successfully for a long time. How does this approach to learning help her in her current job?

Startups

Travel companies need to free up time for customer-centric activities – through digitalization

Are travel companies aware of the need to change and why this time it is imperative, how should they plan their digital transformation and what benefits should they expect from it? We sought answers from Iva Vodopija, Head of Sales Operations at Lemax, a travel Software-as-a-Service company from Croatia.

Tech

Croatian airt has an API that will enable all developers to use AI without a hitch

Croatian AI startup airt that applied for a global patent protection of their algorithm in July, surprised us with another news at the Infobip Shift conference – their platform can now be used and implemented by developers as well.

Startups

What can international teams gain from Croatia’s first AI incubator?

In February of this year, Croatia got its first incubator for ventures working with AI, machine learning and data analytics. Sixteen startups already joined!

Startups

A day in the life of a Game Designer at Nanobit

What does a game designer actually do and how does that tie in with the world of mobile games? Allow me to explain.