Lesic noted that we live in a completely new era:
We live in the era of connected users. People do not just go online to shop, they’re talking. This is something that is extremely important because we have the opportunity for a two-way communication. A TV can broadcast message, but on the internet we can talk about the message.
How can we predict the future? Lesic said we must invent it ourselves. In this way we become leaders, leaders of change.
What happened with the names of companies? They are built on the traditional ways of thinking. Think of startups and their innovations – they use technology to change the old, boring domain names.
If you are looking for dot-com domain, chances are that the desired one is taken so we have to be very creative. Lesic said that the domain name must consist out of the company name, but also the company message! Therefore, this should be taken into consideration before you choose the name of your company. Of course, everyone wants to be on the first place in the search engines, because this position brings traffic to the site, which leads to the conversion, and finally to the user.
Lesic also gifted all the attendees with a one year .Me domain name for free!