The Paid Content Giants: Piano Media And Press+ Join Forces - Netokracija CEE

The Paid Content Giants: Piano Media And Press+ Join Forces

Two of the largest paid content solution providers, Press+ and Piano Media, are joining forces to sell software worldwide and accelerate the global shift to digital subscription models. The two media giants will expand the product feature set to better meet the rapidly evolving needs of publishers under the watch of Kelly Leach, who will act as the new CEO of the combined companies.

pianoTwo of the largest paid content solution providers, Press+ and Piano Media, are joining forces to sell software worldwide and accelerate the global shift to digital subscription models. The two media giants will expand the product feature set to better meet the rapidly evolving needs of publishers under the watch of Kelly Leach, who will act as the new CEO of the combined companies.

Press+ was founded in 2009 and pioneered the use of the “metered access model”, and entered the paid content market in 2011 with its national subscription solution in Europe, whereas Piano focuses on advanced user analytics and conversion consulting to increase subscriber retention.

The company was acquired by a group of investors Capital comprising Gründerfonds (Austria), Neulogy Ventures (Slovakia) and North Base Media (USA), led by 3TS.

Pekka Mäki, Managing Partner of 3TS, believes that this merger will benefit the clients:

Paid content has enormous growth potential around the world. We saw an opportunity to acquire Press+ through Piano Media, our existing portfolio company, consolidating the industry’s two largest players and enabling the combined entity to have unrivalled resources, technology, data and knowledge to help clients further build new sources of revenue.

Kelly Leach, the appointed CEO, helped develop and execute the digital-subscription strategy in place at Dow Jones’ flagship newspaper, The Wall Street Journal, and has great experience in content monetization:

While at Dow Jones I came to understand that the opportunity for the publishing industry to monetize its digital content is immense, I’m excited to head a company that leads the field in content monetization and which has enormous growth potential.

Gordon Crovitz, founder of Press+ and former publisher of The Wall Street Journal notedthat Leach was instrumental in the growth of paid digital subscriptions in the Journal, and that she will be a great spokesperson for the dramatic trend among publishers of generating more revenues from readers than from advertisers.

Leave a Reply

Your email address will not be published.

Popular

Enterprise

From intern at Infobip to Engineering Department Director of Croatia’s first unicorn

Anja Hula begun her career at Infobip as an intern. Year over year she showed great progress as an engineer and a leader. Today she is responsible for the collegues and products of whole Data Department. We believe that Anja's story will inspire all who are already building a career in IT or just starting out...

Startups

The Football Company launches NFT jersey of Croatian national football team for metaverse fantasy football

Virtual sports merchandise might become a multibillion-dollar industry thanks to the metaverse. Two Croatian founders in Germany have taken the lead to give Vatreni a head start.

What you missed

Startups

The Football Company launches NFT jersey of Croatian national football team for metaverse fantasy football

Virtual sports merchandise might become a multibillion-dollar industry thanks to the metaverse. Two Croatian founders in Germany have taken the lead to give Vatreni a head start.

Enterprise

From intern at Infobip to Engineering Department Director of Croatia’s first unicorn

Anja Hula begun her career at Infobip as an intern. Year over year she showed great progress as an engineer and a leader. Today she is responsible for the collegues and products of whole Data Department. We believe that Anja's story will inspire all who are already building a career in IT or just starting out...

Startups

Croatian startups finally got their association – CRO STARTUP

Hajdi Ćenan, member of the executive board and the president of the newly founded CRO STARTUP association, talks about how they will help startups to start, develop, fundraise, get first customers, educate themselves, and network.

Careers

The wellbeing in the workplace has never been more challenged. It’s time for new initiatives to step in.

The recent developments have eaten away the foundations of our wellbeing, and the consequences have spilled over our careers as well. So as employers shift their focus, we have turned to Q agency to see how they handle the challenge. With "Wellbeing for Qumans" initiative, their approach looks very promising.

Gaming

What makes game localization successful? The Nanobit team shared their experiences with us

At first glance, adapting casual games for a different market may seem banal, but it’s a multidisciplinary process which largely determines how successful the game will be, regardless of whether it is released in Chile, Russia or Australia.

Social media

What does content creation look like when it’s not dictated by you, but the events on the sports fields?

When you follow sports at SofaScore, you watch the broadcast with one eye and the computer with the other, planning what to publish. But the whole story is very different from someone “paying you to watch matches”, they joke at SofaScore, Croatia’s biggest live sports results platform.