Marketing Rockstars: Young Austrian Entrepreneurs Creating Lifestyle Marketing - Netokracija CEE

Marketing Rockstars: Young Austrian Entrepreneurs Creating Lifestyle Marketing

As Marketing Rockstars conference starts next week, we spoke to young Managing partners Stefan Stücklschweiger and Thiemo Gillissen about their overall vision of the future marketing, young talents and successful tomorrow. Thiemo, Stefan and their team ooze unseen lucidity that shapes them into an amazing push-forward team. They show you how things should be done while you’re young and beautiful, and they are about to form a new marketing style - lifestyle marketing.

Marketing Rockstars Team
Marketing Rockstars Team

As Marketing Rockstars conference is about to start for the first time, we spoke to young Managing partners Stefan Stücklschweiger and Thiemo Gillissen, about their overall vision of the future marketing, young talents and successful tomorrow. You may have noticed the raise of young entrepreneurs, bragging about their brilliant ideas, but what struck us with Thiemo, Stefan and their team is an unseen lucidity that shapes these young people into an amazing push-forward team, rarely to be met within such a young population.

The plan for the current marketing scene transformation

Thiemo and Stefan present the new Austrian marketing spirit and the new drive in the marketing scene, badly needed for the current status quo scene in this country, where old-school economy and uptight suit-wearing business people run around, completely overtaken by their jobs, forgetting about its fun side.

Being a part of marketing, communication and development, we became quite unsatisfied with the current Austrian marketing scene, so were thought of a way to modernize it, create something new and fresh. We figured out it is time to unite our knowledge, skills and young entrepreneur spirits. That’s how we created Marketing Rockstars.

They represent a new type of fresh Austrian entrepreneurship, driven by visions, heavy on innovation and sustainability, heading for new ground apart from well-tried paths. They have relevant experience in marketing, communication, management, distribution and business development and are well aware of the fact that successful brands must be flexible due to the constant and rapid change in today’s world.

Conference with thrilling before/after events

Marketing Rockstars conference is about to be launched for the first time. May 16 is the conference day, but as Thiemo and Stefan say, there are other side-events that will definitely spice up the conference in general.

Thursday, May 15, we have an exclusive opening evening in Needle, planned for 200 visitors with our top speakers, selected partners and friends. On Friday, May 16, Marketing Rockstarts conference is going on in Messe Congress Hall, and then on Saturday, May 17, we have a business brunch. 

Creating lifestyle marketing

Marketing is a discipline that rocks!
Marketing is a discipline that rocks!

Thiemo and Stefan agree over one thing – marketing is a discipline that rocks! They searched for the right word that would best describe thier passion and the conference’s style. It was also very important that the chosen name is understandable for everybody.

On 1 side, there is marketing as we all know it, but on the other side, we wanted a kind of a rockstar attitude – party with partners, clients and customers, then go back to office the next day and bring business forward. We work with people who push business forward, who are innovative, so it is a good thing to merge fun and work, and present a new shape of marketing – the one where you combine work and life with your clients. It is necessary to approach your work as lifestyle, not just job. What you do should be fulfilling for you in order to do it successfully.

Think ahead for successful tomorrow

Thinking about an idea of how to accelerate young talents in marketing and communication, Thiemo and Stefan came up with a brilliant idea! Last November, they launched Marketing Rocstars Academy – a 7-month-long session for students under 25, who wish to expand their college knowledge with a perfect practical upgrade. The academy provides 6 different topics with 2 sessions per month. Each session introduces a variety of top Austrian experts from the marketing, communication, PR and media industry.

The academy unrolls in a very relaxed atmosphere, with experts working with students. After every session, there is a case study for students who also get an opportunity for internship in the lecturers‘ companies. At this moment, the studnets get their certificate when they finish, but within 3 or 5 years we plan to transform our academy into a real university.

Marketing Rockstars TV

Talking to these young entrepreneurs, we couldn’t help asking them about their future plans. We somehow knew they are up to something very interesting.

Yes, there is something we plan to push during the next few months. This week we are about to launch our online TV, and the first edition will be out with marketing professionals from different global companies, COO of  Microsoft Austria, Marketing Director of McDonalds Austria and Managing Director of Samsung Austria. We want to bring such professionals on our Marketing Rockstars TV and highlight their professional and success stories, their thoughts on the future of their brands and the way they create their brands‘ communication. Stay tuned for this!

It is more than obvious that Thiemo and Stefan are facing a bright and successful future! Their team stands right in the middle of the preparations for Austria’s most ambitious marketing event, the Marketing Rockstars Festival 2014, ready to rock next week. Apart from these challenges, Thiemo and Stefan are doing what they’re best at: breaking the rules, thinking outside the box and launching new ventures. So, all you young successful wannabes, look here! Because Thiemo, Stefan and their amazing team show you how things should be done while you’re young and beautiful!


Leave a Reply

Your email address will not be published.



John Biggs at TechCrunch Balkans in Sofia: There is a Way Out of This Media Black Hole!

The first TechCrunch Balkans meetup in Sofia begun with a loud whistle from Dilyan Dimitrov, founder of the Bulgarian accelerator Eleven, the host of this event. It was startup time! That is right, TechCrunch Balkans, organized by Netocratic, is being held throughout this week – we will have lectures, panels and the most important thing – pitches in front of John Biggs!


Combine Technical And Marketing Knowledge Within Your Startup Team

You've probably heard about Bellabeat, FlyKly, or Layer? Well, three years ago they didn't exist! Now they are at the top of their industries, but how did they do it? Was it enough only to have the right idea or did they also need to have knowledge to conduct business in today’s competitive environment? Specifically, what kind of knowledge do startups need to succeed and not repeat the many mistakes of the 90% of startups that fail?


Slovenian ‘Booze’ Startup Flaviar Raises 400.000 $ from Speedinvest!

Slovene-British startup Flaviar announced today that it raised a seed round of 400k $ from American fund Speedinvest. This one year old company ships monthly tasting packs of 5 sample spirits (whisky, rum, gin, vodka, etc.) to their members, each month with a different theme.

What you missed


Croatian agencies SeekandHit and airt presented Capt’n: „It saves time and money just like top advertising experts!”

Veterans of advertising and co-founders of the leading agencies DRAP and SeekandHit presented their AI platform that optimizes advertising for Facebook and Google networks.


Croatian fintech startup airt helps banks learn about user’s transactions using AI

This week we had opportunity to cover the announcement of airtAI, a Croatian fintech startup whose solution is based on artificial intelligence and is directed towards smaller banks that want to better assess the needs of their clients. Exclusively for Netrokracija airt’s CEO Hajdi Ćenan reveals the details.


Cenosco: A Dutch company that prevents explosions on oil platforms from Pula, The Hague and Zagreb through software, VR and AR

Applications that control the operation of oil platforms and plants for the processing of derivatives are directly responsible for a safer and cleaner world, and one of the best is created largely in Croatia.


Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.


We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]


6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.