Kolektiva at OMGcommerce: Using newsletters and prize winning games to attract new users - Netokracija CEE

Kolektiva at OMGcommerce: Using newsletters and prize winning games to attract new users

Kolektiva, largest group buying website in Balkans presented their service to the audience at the OMGcommerce which is taking place in Zagreb's Double Tree Hotel. Anil Shrestha, marketing manager from Kolektiva Slovenia, talked about different ways to attract customers and make them loyal.

Anil Shrestha - Kolektiva (Photo: Marina Filipovic Marinshe)
Anil Shrestha – Kolektiva (Photo: Marina Filipovic Marinshe)

Kolektiva, largest group buying website in Balkans presented their service to the audience at the OMGcommerce which is taking place in Zagreb’s Double Tree Hotel. Anil Shrestha, marketing manager from Kolektiva Slovenia, talked about different ways to attract customers and make them loyal.

And by all means Kolektiva definitely knows how to do just that. With more than 1 million registered users, they are the largest e-commerce in the region. They are sending more than 30 million emails each month and have more than 1,5 million subscribers. Almost 50 percent of the total revenue is coming from Slovenia, and the reason they’ve succeeded is partly because of their daily deal model.

Marina Djukanovic, Kolektiva Crioatia CEO and Martina Usmiani, Kolektiva co-founder (Photo: Marina Filipovic Marinshe)
Marina Djukanovic, Kolektiva Crioatia CEO and Martina Usmiani, Kolektiva co-founder (Photo: Marina Filipovic Marinshe)

Other reason is their lead model which is being implemented. Throughout the different services, they are attracting new users and motivating them to come to their website. They are heavily relying on Google advertising, and are serving different content for different countries.

Also, a major hit among the users are games where prize is included. For a referral to a friend, and a short survey, they can win a certain prize. When Kolektiva was doing a Crocks game, they had more than 35,000 contestants competing for a prize. This game generated lots of positive content, and a large number of new users.

Anil concluded the lecture by saying that the key to making a successful group website is to make sure that the quality of the content is always on a very high level.

Leave a Reply

Your email address will not be published.

Popular

Tech

How Croatian Q and German medi developed a solution worthy of German Innovation Award

One of the fast-growing European agencies in collaboration with renowned innovator from the health field made a great B2B solution for which they received the German Innovation Award. How it came to be?

Startups

Ivan Klaric’s Sportening raises €3.9 million to create the future of sports media

Sportening is an advanced messaging app with AI-driven content for sports fans, currently in its testing phase focused on the fans of a dozen popular football clubs in Europe.

Enterprise

Localization of agritech: Language is just the first out of 6 things to adapt

When entering a new market, regardless of the type of technology, platform or content, software localization is a must. But for digital tools in the agriculture industry it takes on a whole set of new, unexpected dimensions. 

What you missed

Careers

Am I a lazy developer if I need a PlayStation break at work?

Me: “Gosh, I can’t go out for coffee now. I’m all fried from work. Gotta rest today.” My gang: “Liar, how would you get tired from work? All you do is play games on PlayStation!”

Startups

Whether you are new or an established company – finding product-market fit is never easy

They could have continued being successful on a smaller scale and be stagnant but they recognized there is a global market opportunity and decided to act. Here is the story of Lemax, a successful Software-as-a-Service company from Croatia.

Enterprise

Localization of agritech: Language is just the first out of 6 things to adapt

When entering a new market, regardless of the type of technology, platform or content, software localization is a must. But for digital tools in the agriculture industry it takes on a whole set of new, unexpected dimensions. 

Startups

Ivan Klaric’s Sportening raises €3.9 million to create the future of sports media

Sportening is an advanced messaging app with AI-driven content for sports fans, currently in its testing phase focused on the fans of a dozen popular football clubs in Europe.

Tech

How Croatian Q and German medi developed a solution worthy of German Innovation Award

One of the fast-growing European agencies in collaboration with renowned innovator from the health field made a great B2B solution for which they received the German Innovation Award. How it came to be?

Startups

The Croatian-Slovenian Mercury PSI and the Danish Nets are moving together to digitize payments across Europe

Biometric passports and ID’s, contactless payments and a cashless society: all these ideas come from the danish Nets, and recently they are being developed by local Nets CEE experts.