Kolektiva, Leading CEE Daily Deal Network, Buys Dealgecco, The World's Largest B2B Deal Marketplace - Netokracija CEE

Kolektiva, Leading CEE Daily Deal Network, Buys Dealgecco, The World’s Largest B2B Deal Marketplace

Kolektiva, based in Zagreb and the largest group buying network in Central and Eastern Europe, just bought Berlin-based Dealgecco, the world's largest B2B marketplace for deals. The marketplace, used by Kolektiva as well as its competitiors to facilitate deals between the numerous countries of the region, was bought for an undisclosed price, but confirmed to Netocratic by Kolektiva's cofounder and CEO Jeffrey Treichel.

Kolektiva is going shopping…

Kolektiva, based in Zagreb and the largest group buying network in Central and Eastern Europe, just bought Berlin-based Dealgecco, the world’s largest B2B marketplace for deals. The marketplace, used by Kolektiva as well as its competitiors to facilitate deals between the numerous countries of the region, was bought for an undisclosed price, but confirmed to Netocratic by Kolektiva’s cofounder and CEO Jeffrey Treichel.

Cross-daily-deal-tourism

Kolektiva group, funded by Rebate Networks whose portfolio includes LivingSocial in the US, is the largest network of daily deal website in the region which includes not only Kolektiva in Croatia and Serbia for example but also brands such as FunDeal, MyDeals and Kupon VIllag: a total of 3 million buyers in 63 cities. The company has made a strong effort in offering deals from one country to another, especially for tourism which has forced the Croatian outfit to reregister in Croatia as a tourst agency as well. Kolektiva Serbia then offers skiing opportunities that are sourced by Kolektiva Slovenia.

Dealgecco should be the next step, making it even easier for Kolektiva to cross sell deals in a region where dozens of countries make it a challenge for most internet companies to grow outside of their own market. Treichel has in the 2 years that the company has been active proved that a groupon model can work and expand, noting that Dealgecco wil help them cross not just country borders, but also languages and currencies. Kolektiva currently employs 200 people across the region, while Kupon Vilag employs 42 people in Hungary. The deal is quite interesting also at how untypical it is – a show that an internet company founded in Eastern Europe can move west and acquire others.

Disclosure: Ivan Brezak Brkan and his Acumen team advised and ran Kolektiva’s social media strategy in its first year of operation.

Leave a Reply

Your email address will not be published.

Popular

Startups

John Biggs at TechCrunch Balkans in Sofia: There is a Way Out of This Media Black Hole!

The first TechCrunch Balkans meetup in Sofia begun with a loud whistle from Dilyan Dimitrov, founder of the Bulgarian accelerator Eleven, the host of this event. It was startup time! That is right, TechCrunch Balkans, organized by Netocratic, is being held throughout this week – we will have lectures, panels and the most important thing – pitches in front of John Biggs!

Startups

Combine Technical And Marketing Knowledge Within Your Startup Team

You've probably heard about Bellabeat, FlyKly, or Layer? Well, three years ago they didn't exist! Now they are at the top of their industries, but how did they do it? Was it enough only to have the right idea or did they also need to have knowledge to conduct business in today’s competitive environment? Specifically, what kind of knowledge do startups need to succeed and not repeat the many mistakes of the 90% of startups that fail?

Startups

Slovenian ‘Booze’ Startup Flaviar Raises 400.000 $ from Speedinvest!

Slovene-British startup Flaviar announced today that it raised a seed round of 400k $ from American fund Speedinvest. This one year old company ships monthly tasting packs of 5 sample spirits (whisky, rum, gin, vodka, etc.) to their members, each month with a different theme.

What you missed

Startups

Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.

Tech

We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]

Enterprise

6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.

Enterprise

The Latest Mind Innovations in Product Management

Announcing the 2-day conference showcasing top notch topics in product management.

Startups

US Outbrain acquires Slovenian Zemanta

At their 10th anniversary, the Slovenian high-tech company Zemanta d.o.o. announced that it was entirely acquired by Outbrain from the US, the world’s largest premium content discovery platform. The sum that Outbrain paid for Zemanta’s technology, products and team remains a business secret, and Zemanta’s co-founders Andraž Tori and Boštjan Špetič will join Outbrain. After becoming part of Outbrain Zemanta’s platform will continue to operate as a standalone product.

Tech

‘Fintech’ companies currently ought to buckle down and do what they do best – write code

Novathon #withPBZ is getting closer. This 24 hour-long brainstorming, coding and design event will attract designers, developers, students and others interested in creating a banking app, and the winning team will go home with as much as €10,000. Besides the mentors, the teams will be motivated by the financial expert Chris Skinner, to whom we had the opportunity to talk about the state of the financial technology industry.