Kolektiva, based in Zagreb and the largest group buying network in Central and Eastern Europe, just bought Berlin-based Dealgecco, the world’s largest B2B marketplace for deals. The marketplace, used by Kolektiva as well as its competitiors to facilitate deals between the numerous countries of the region, was bought for an undisclosed price, but confirmed to Netocratic by Kolektiva’s cofounder and CEO Jeffrey Treichel.
Kolektiva group, funded by Rebate Networks whose portfolio includes LivingSocial in the US, is the largest network of daily deal website in the region which includes not only Kolektiva in Croatia and Serbia for example but also brands such as FunDeal, MyDeals and Kupon VIllag: a total of 3 million buyers in 63 cities. The company has made a strong effort in offering deals from one country to another, especially for tourism which has forced the Croatian outfit to reregister in Croatia as a tourst agency as well. Kolektiva Serbia then offers skiing opportunities that are sourced by Kolektiva Slovenia.
Dealgecco should be the next step, making it even easier for Kolektiva to cross sell deals in a region where dozens of countries make it a challenge for most internet companies to grow outside of their own market. Treichel has in the 2 years that the company has been active proved that a groupon model can work and expand, noting that Dealgecco wil help them cross not just country borders, but also languages and currencies. Kolektiva currently employs 200 people across the region, while Kupon Vilag employs 42 people in Hungary. The deal is quite interesting also at how untypical it is – a show that an internet company founded in Eastern Europe can move west and acquire others.
Disclosure: Ivan Brezak Brkan and his Acumen team advised and ran Kolektiva’s social media strategy in its first year of operation.