Kate Morris from Distilled: SEO is about Building a Website with the Best Experience! - Netokracija CEE

Kate Morris from Distilled: SEO is about Building a Website with the Best Experience!

We are happy to introduce you to Kate Morris from Distilled, a creative online marketing company with offices in London, New York and Seattle.

Kate Morris Distilled

We are happy to introduce you to Kate Morris from Distilled, a creative online marketing company with offices in London, New York and Seattle.

Kate is a Search Marketing Consultant, so I asked her how she started to love SEO. She said she got into “search” by mistake, through an internship that got her into PPC advertising and that turned into learning about SEO. She fell in love with it for the same reason she loves marketing as a whole – it’s about the user and getting them the best content for their needs. The human mind amazes her and how people go about making choices on the web is even more interesting for Kate.

Kate is proud to be a part of the most forward thinking and dedicated group of people she has ever worked with. At the moment, she is a Principal Consultant and the head of consultants in the Distilled Seattle office. She is in charge of all of the planning and client happiness. Kate is currently working with one of her five clients on user testing, product launches, creative piece production, new content development, analytics reviews, and so much more.

Distilled is growing rapidly into an online first agency that hopes to disrupt any and all industries we come in contact with. One of my clients is currently trying to determine what is working best with their site and what needs to be changed, so we are using tools like UserTesting.com and Qualaroo to ask users specific questions. This was very important as they are a very niche industry, and following their competitors was just not an option. They have a major drive to be the best and make the biggest impact, so we are helping them do that

Big Data

Last year, at the Seattle Interactive conference, Kate talked about the importance of Big Data. She says the amount of information that is out in the world now is amazing, but many companies do not utilize the information available to them.

Big Data is not just for companies like Facebook and FourSquare. There are smaller clients I have now that have massive amounts of information at their disposal and just a lack of time and personnel to analyze that data. I foresee a huge increase in data analyst jobs in the near future for those people that really love trend analysis.

 The future of SEO

Kate sees the future of SEO as a more steady part of the marketing mix. She says it will be what it has always been, but more people will know about it and therefore it’ll take its rightful place as a part of the bigger marketing plan.

But likewise I don’t see a need for whole positions dedicated to SEO in every company. For those that have people dedicated to email marketing and the like will need people to focus on SEO, but I am not sure it’ll warrant a whole job in other companies.

Kate adds SEO is a subset of marketing, but is also an overflow into IT as well. She says that SEO spans the technical and the marketing parts of every company. It’s a part of the process, not a process to itself. She also confirms SEO should be something that marketers consider as well as web developers. It’s not about meta tags or keyword density, it’s about the experience from a searcher’s perspective, which is just about every consumer at this point.

SEO doesn’t work without content, crawlable content. It’s as simple as that. But beyond the simple need for content, the user needs content. Content is information, it is the information people need to be swayed into a decision. It is the information that people need to make informed decisions. It’s the information that will earn their trust and admiration, so much that they tell others in person and online.

Watch Kate via video she created for Netocratic:

She explains why creating content is a part of a smart SEO strategy, and she also gives two examples – Dove and Modcloth.

[youtube width=”600″ height=”350″]http://youtu.be/oE-LSPAjaZY[/youtube]

If you are in SEO, don’t follow only SEOs!

For Kate, Rand Fishkin and Wil Reynolds are excellent influencers to follow if you are still learning about SEO. Scott Stratten and Nathalie Nahai  are her favorite people outside of the search space.

But really, if you are in SEO, don’t follow SEOs. I get so much more from following those outside of SEO.

The closest destination to meet Kate very soon is Brno. She is a speaker at the Marketing Festival next week and her excitement about being a part of it is contagious. She said she is honored to be asked to speak there and her lecture Developing Real Business Content will surely bring enlightenment to the visitors.

Leave a Reply

Your email address will not be published.



John Biggs at TechCrunch Balkans in Sofia: There is a Way Out of This Media Black Hole!

The first TechCrunch Balkans meetup in Sofia begun with a loud whistle from Dilyan Dimitrov, founder of the Bulgarian accelerator Eleven, the host of this event. It was startup time! That is right, TechCrunch Balkans, organized by Netocratic, is being held throughout this week – we will have lectures, panels and the most important thing – pitches in front of John Biggs!


Combine Technical And Marketing Knowledge Within Your Startup Team

You've probably heard about Bellabeat, FlyKly, or Layer? Well, three years ago they didn't exist! Now they are at the top of their industries, but how did they do it? Was it enough only to have the right idea or did they also need to have knowledge to conduct business in today’s competitive environment? Specifically, what kind of knowledge do startups need to succeed and not repeat the many mistakes of the 90% of startups that fail?


Slovenian ‘Booze’ Startup Flaviar Raises 400.000 $ from Speedinvest!

Slovene-British startup Flaviar announced today that it raised a seed round of 400k $ from American fund Speedinvest. This one year old company ships monthly tasting packs of 5 sample spirits (whisky, rum, gin, vodka, etc.) to their members, each month with a different theme.

What you missed


Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.


We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]


6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.


The Latest Mind Innovations in Product Management

Announcing the 2-day conference showcasing top notch topics in product management.


US Outbrain acquires Slovenian Zemanta

At their 10th anniversary, the Slovenian high-tech company Zemanta d.o.o. announced that it was entirely acquired by Outbrain from the US, the world’s largest premium content discovery platform. The sum that Outbrain paid for Zemanta’s technology, products and team remains a business secret, and Zemanta’s co-founders Andraž Tori and Boštjan Špetič will join Outbrain. After becoming part of Outbrain Zemanta’s platform will continue to operate as a standalone product.


‘Fintech’ companies currently ought to buckle down and do what they do best – write code

Novathon #withPBZ is getting closer. This 24 hour-long brainstorming, coding and design event will attract designers, developers, students and others interested in creating a banking app, and the winning team will go home with as much as €10,000. Besides the mentors, the teams will be motivated by the financial expert Chris Skinner, to whom we had the opportunity to talk about the state of the financial technology industry.