ProSiebenSat.1 Accelerator, a 3-month program led by one of the largest media corporations in Europe, is recruiting teams for their new cohort. To find out more about the program and it’s impact on the European startup scene, we spoke to Dr. Jens Pippig, founder & executive director of the accelerator.
Although some believe that the startup community is the sort of the bubble we saw form and burst in the nineties, Pippig tends to disagree. Today, tech and online companies are reinventing whole industries and are changing the way we live and interact with each other, and the whole startup scene will continue to grow exponentially and create huge value, he believes, albeit with some course corrections along the way.
A Common Course For The European Startup Scene
The European startup scene, however, is special in its own right, and startups in this fragmented market tend to differ greatly, in the amount of venture capital as well as in the general culture. Even the size of a country matters, finds Pippig- entrepreneurs from smaller countries tend to have a more international focus on things since they need to enter other markets right away. This is actually one advantage of the market, producing startups that are ready for take-off, but for the whole ecosystem to grow and gain more global relevance, it is important to find a common course.
This is a task of the whole community including accelerator programs, incubators and VCs. The number of accelerator programs has grown proportionally with the number of startups, which Pippig finds a positive outcome, as it helps establish a flourishing startup scene, something much needed in Europe.
Looking For a New Startup Batch
One of those programs is the ProSiebenSat.1 Accelerator, founded in March 2013, as a symbiosis of corporate need for innovation and need for experienced mentorship when it comes to startups:
There were different factors involved, on the one hand we saw the opportunity to create a win-win situation for both ProSiebenSiebenSat.1 Group and the startups, because there is a lot that we can offer to young entrepreneurs. At the same time it is beneficial for us to bring creative thinkers and innovative ideas to ProSiebenSat.1.
The media industry is constantly changing, Pippig explains, so it is vital to keep up to date on the newest developments. The company, however, isn’t only focusing on media related startups– just the contrary. ProSiebenSat.1 Accelerator is looking for startups of different profiles, niches and backgrounds, and their alumni portfolio comprises ranges from e-commerce to hardware.
Companies in the online entertainment industry (games, music, video and anything content) do have some additional benefits, though- for the upcoming batch the Accelerator is opening up a second location in Berlin, where ProSieben’s entertainment subsidiaries Aeria Games, Ampya, Studio71 and MyVideo are located. Young companies in this niche could benefit greatly from sharing office space and working closely together with these already established players, Pippig believes.
Applications: Clear And Concise Is The Way To Go
The applications are still open and the accelerator is looking for startups with great understanding of their product and the market they are targeting, as well as a strong team to push the idea forward:
We encourage startups to communicate really clear and concise what their product and their business model is. Apart from that, we are looking at different factors. A great idea is always the basis for everything as well as already mentioned before, a strong team behind the startup. That is the ideal composition to leverage the benefits of our program
What ProSiebenSat.1 Accelerator has to offer in return, in the highly saturated market of accelerators, is a community of teams, mentors, coaches and alumni Pippig calls ProSiebenSat.1 family (#p7s1family), which also means that the support startups get are is not limited to the 3 months of the actual program.
If you believe your startup could benefit from the program and the ProSiebenSat.1 network, the applications are still open and all the relevant info is on the Accelerator webpage – good luck!