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Internet marketing

Internet marketing

Webit 2011 plans to get more than 5.000 Internet and IT professionals in Sofia, Bulgaria

Webit Congress 2011, a conference on digital and IT industry in central and eastern Europe will take place on October 26th-27th 2011 in Sofia, Bulgaria. Many IT professionals are about to attend, including executives from eBay, PayPal, Yahoo!, Google, Microsoft Advertising and more.

Internet marketing

Etarget Launches Retarget to Let Your Ads Follow Users across Slovakian, Czech, Croatian, Serbian, Romanian and Other Websites

Contextual advertising network Etarget has just launched a new product called Retarget that lets you create remarketing campaigns. Retarget lets you target users that have already visited your website and know something about your products or services. Basically, you add a code snippet to your website and then Etarget knows when a users comes from it to one of the websites in their network, for example one of the 500 websites they've partnered with in Croatia.

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Internet marketing

Developer in a marketing hell (based on a true story)

After half a year of ups and downs, mysteries and HEUREKA moments trying to understand what 'ad groups' are and what do 'keywords' have to do with ads, I am finally confident enough to say that I know what a complete ad group should look like. At last, I pull the trigger that creates 20,000 ad groups with keywords in one hour.

Careers

The story of how Angela, my developer colleague, made my life easier. And how I made hers a nightmare.

One of the eternal questions in the tech world is whether marketers and developers can find a common ground. I must admit that at the very beginning, Angela - a developer - and I - a marketer, could’ve used a skilled interpreter to help us out.

Tech

Medtech at its finest: How Croatian Q and London-based Accunea developed a transplant monitor app

When capable tech meets medical expertise, many world-class solutions arise and Accunea Transplant Monitor is definitely one of them. How it came to be, we found out from leading tech company behind it.