Contextual advertising network Etarget has just launched a new product called Retarget that lets you create remarketing campaigns. Retarget lets you target users that have already visited your website and know something about your products or services.
Basically, you add a code snippet to your website and then Etarget knows when a users comes from it to one of the websites in their network, for example one of the 500 websites they've partnered with in Croatia.
One of the fast-growing European agencies in collaboration with renowned innovator from the health field made a great B2B solution for which they received the German Innovation Award. How it came to be?