Webit Congress 2011, a conference on digital and IT industry in central and eastern Europe will take place on October 26th-27th 2011 in Sofia, Bulgaria. Many IT professionals are about to attend, including executives from eBay, PayPal, Yahoo!, Google, Microsoft Advertising and more.
Contextual advertising network Etarget has just launched a new product called Retarget that lets you create remarketing campaigns. Retarget lets you target users that have already visited your website and know something about your products or services.
Basically, you add a code snippet to your website and then Etarget knows when a users comes from it to one of the websites in their network, for example one of the 500 websites they've partnered with in Croatia.
After half a year of ups and downs, mysteries and HEUREKA moments trying to understand what 'ad groups' are and what do 'keywords' have to do with ads, I am finally confident enough to say that I know what a complete ad group should look like. At last, I pull the trigger that creates 20,000 ad groups with keywords in one hour.
One of the eternal questions in the tech world is whether marketers and developers can find a common ground. I must admit that at the very beginning, Angela - a developer - and I - a marketer, could’ve used a skilled interpreter to help us out.
When capable tech meets medical expertise, many world-class solutions arise and Accunea Transplant Monitor is definitely one of them. How it came to be, we found out from leading tech company behind it.