As the world class marketing experts will meet in Graz this May, we'd like to steer your focus on Marketing Rockstars festival for all of you who celebrate marketing. Rocking Graz's Messecongress hall with international speakers, creative visionaries and marketing magicians, this event will show you the inevitable merging of online and offline disciplines with speakers' impeccable skills of thinking outside the box when it comes to marketing. From the early morning, May 16 is the Friday when sharing commercial understandings, broadening horizons and revealing the hottest marketing and digital trends will burst Graz into flame, pumping up the announced sessions, panels, master classes and clubbing.
We've recently introduced you to Scott Morrison, a former Diesel UK marketing and commercial director who has launched his Business Accelerator. Today we present some of Scott's routes he took in order to grow, unlock and polish creativity, the one he has been recognized for by the global advertising and brand giants. His guide to success will surely help you look up to him and shape your way to reach the same.
Netocratic introduces you with Scott Morrison, until recently a marketing and commercial director at Diesel. With 20 years of experience with global agencies and brands, he's set up as a Business Accelerator - facilitating outstanding business acceleration by helping organisations focus on the right things and the right people in their business. This unique brand embellisher, a creative leader and a marketing expert is a great visionary whose creative mind reaches another level, the divine one, the one yet undiscovered by us mortals.
During the recent Marketing Festival in Brno, Kate Morris from Distilled talked about how to develop a business content. Presenting suggestions of what a real content should be, Kate explained that content a whole project, not just a page or a computer graphic.
How many agencies in Europe have a Google analytics certified partner and Facebook preferred marketing developer status in the same time? According to Croatian digital agency iSTUDIO, only two of them - they and 77agency. But, that is not the only certificate this agency has. We talked a bit more with iSTUDIO’s CEO Daniel Ackermann about the importance of certificates, for their clients and their team, as well as the next steps for the agency.
The Google Earthquake, presented by Cyrus Shepard at the Marketing Festival in Brno, provided an insight into some very dizzying changes Google made in the last few years. As a Senior Content Producer in MOZ, Cyrus Introduced facts about the future of Search and Online marketing and carried out some interesting strategies for future-proof results.
As SEO represents an inevitable part of the online marketing, last week in Brno visitors at the Marketing Festival had an opportunity to listen to, as described later the best technical presentation in the SEO field at the conference.
Dave Trott flew all the way from London to the Serbian ski resirt Kopaonik to take part and hold the keynote speech at the biggest regional blogging conference Blogomanija. This year's blogomania is all about creativity, high quality content and story telling, and Trott made some interesting remarks on what creativity is and how you can use it to your advantage.
The coolest conference I´ve ever been to is just one of the praise you can see people posting on Marketing Festival Facebook page. The conference was held in the Janacek Theatre on Friday 22nd and Saturday 23rd and it proved to be a cherry on the top among the overly conferences held across Europe this year. Seems like marketing, SEO and Social Media scene in the EU have something to look forward to in 2014.
This week we had opportunity to cover the announcement of airtAI, a Croatian fintech startup whose solution is based on artificial intelligence and is directed towards smaller banks that want to better assess the needs of their clients. Exclusively for Netrokracija airt’s CEO Hajdi Ćenan reveals the details.
Applications that control the operation of oil platforms and plants for the processing of derivatives are directly responsible for a safer and cleaner world, and one of the best is created largely in Croatia.