After half a year of ups and downs, mysteries and HEUREKA moments trying to understand what 'ad groups' are and what do 'keywords' have to do with ads, I am finally confident enough to say that I know what a complete ad group should look like. At last, I pull the trigger that creates 20,000 ad groups with keywords in one hour.
It was more than two years ago that my first article for Netokracija went online, complete with a sex metaphor and a new word. I'd recently coined "beforetime" to describe the period that comes before "realtime" when publishing content.
Why nurturing relationships with innovators who disturb business is important? How can a digital disruption change a business? What's the key of every great digital strategy and what do best campaigns look like? Ana Andjelic, one of the world's top digital strategists lets you know the answers to these questions. Get ready!
Netocratic recently introduced you to Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, a book by CreativeSocial, a group of some of the most (inter)active creative directors & business owners. The privilege of showing off and selling the first copies of Creative Social’s book has been given to Lulu.com – a community for creators of remarkable work..
At the Marketing Rockstars Festival in Graz, Samantha Yarwood, Marketing Director EMEA, Starbucks, talked about the Starbucks experience and how they keep on bringing it to life internationally by means of digital ventures.
Have you been trying to keep up with the extensive and demanding social operations of your brand in order to keep growing on your social channels? Has multi-networking been giving you a headache and have you been over-occupied with keeping your brand’s e-reputation on the highest level? Well, today is your lucky day. Meet Nuke Suite.
Everything is ready for the 1st ever Marketing Rockstars Festival starting this Friday in Graz. International speakers, creative visionaries and marketing magicians are about to change the landscape of Austrian marketing scene, but also introduce this part of Europe with the most ambitious marketing conference, organized by the young Austrian entrepreneurs we've recently introduced you to.
As Marketing Rockstars conference starts next week, we spoke to young Managing partners Stefan Stücklschweiger and Thiemo Gillissen about their overall vision of the future marketing, young talents and successful tomorrow. Thiemo, Stefan and their team ooze unseen lucidity that shapes them into an amazing push-forward team. They show you how things should be done while you’re young and beautiful, and they are about to form a new marketing style - lifestyle marketing.
Is your brand aware of its economic, cultural, regional and historical background? Do you approach your brand like it's a human being? If not, you should register for the upcoming event in Zagreb, where you'll meet your your brand angel who will steer your focus in the right direction - the missing parts of your brand's exposure and its human side. Mindless tour by Karel Novotný in Zagreb, Prague, London and worldwide!
From a software user, he became an investor, and from an investor – a manager. Today, Mate Knezović is the COO of agricultural production management software AGRIVI. But it’s easy to win over the younger generations with technology, what about the older ones – have circumstances changed in the last couple of years?
Writing technical documentation, researching medicine, and the pandemic caused by the coronavirus, might not sound... related, but Infobip's Sara Tilly has been combining them successfully for a long time. How does this approach to learning help her in her current job?
Are travel companies aware of the need to change and why this time it is imperative, how should they plan their digital transformation and what benefits should they expect from it? We sought answers from Iva Vodopija, Head of Sales Operations at Lemax, a travel Software-as-a-Service company from Croatia.