Inchoo at OMGcommerce: What does it take to create a good e-commerce?

Osijek’s Inchoo, company specialized in Magento platform and one of the official partners of OMGcommerce, gave three very informative and highly attended presentations during the two-day conference about e-commerce which was held in Double Tree by Hilton Hotel in Zagreb, Croatia.

First up was Aron Stanic, sales manager at Inchoo who talked about the history of company and pointed out three key things that lead to a successful e-commerce: valuable product or a service, easy to use service, and a strong team that can fulfill what’s promised. He noted that service providers have to take a good look at themselves, determine who they are, what they are good at and what they are not. They also need to analyse what people are saying about them on social networks, and then search for the potential client.

During the meetings listen, listen, listen, talk then listen some more. Take notes as well.

In order to fully understand the project it is necessary be clear about its goals and deadlines. It is vital that both sides know what their job is, but in the end, Aron adds, is an important to have a good feeling about the project.

Second up was Tomislav Bilic, Inchoo CEO who continued where Aron had left, by giving the presentation on how to actually develop a web shop. He started by talking about all the steps prior to launching: research, plan, design, development, testing and more development.

During the research team members are getting familiar with the product – what it is, who are the competitors and what are the goals. Bilic added that some clients do not want developers to be a part of the early stage, but at the end they are the ones who almost always end up with a mediocre solution.

At this stage it is important to include team members who are not yet part of the project. When working on a project for weeks on end, those people can predict the obvious errors that users may notice later on.

Tomislav also noted that the final launch should be handled with great precision and cooperation. Often is the website released in two in the morning, when no one is online. But this is just the beginning, continues Bilic, as web shop is like a living organism that grows over time. After the launch comes data analyzing  and optimization.

What are the features of a good payment gateway?

Last one from the Inchoo crew, their CTO Branko Ajzele, talked about all the features that make up a good payment gateway. So what is exactly a payment gateway you might ask?

In an essence it’s nothing more than a service. For most people, the first thing that pops into their mind is an online shop, but it’s much more than that.

During his 5 years of experience in e-commerce development, he’s seen it all. Therefore, he wanted to point out some of the key points that every good payment gateway must have. First on the list is making sure that the gateway is compatible with your shopping basket. Second one is making sure that fraud screening is included. You have to check what level of support the service offers, as all of these things are essential when it comes to implementing a of payment gateway.

Choosing a good one is definitely not a one time deal. You have to be very well informed about all the ins and outs of this kind of service, especially when it comes to percentage it’s taking out of every transaction.

Also important is the refund feature. The whole process is inverted, but it is vital that it works as your customer is expecting money if he or she is not satisfied with the product. The whole idea of redirect PayWay is that you as a merchant never get in touch with the client’s credit card and that service is the one that handels everything.