Everything you knew about advertising ends today because the best marketing book to be has been officially launched!
Netocratic recently introduced you to Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, the book by CreativeSocial, a group of some of the most (inter)active creative directors & business owners. The privilege of showing off and selling the first copies of Creative Social’s book has been given to Lulu.com – a community for creators of remarkable work.
35 professionals in 1 book
Advertising, creativity, culture, education, innovation and the future – that’s what the 35 professionals are talking about in the book. Chapters with disruptive titles and spinning stories make it an essential guide book in this new age advertising and marketing world. Once you get your hands on this must-read, not only will you learn, but you will also be entertained, which is exactly what advertising is all about. Or at least it should be.
What the f**k do clients know about great advertising?
That’s the name of Scott Morrison’s chapter, that will make you take notes and laugh out loud at his incredible wit and humour. As he explains what great advertising is and what client and agencies should and shouldn’t do, it’s very inspiring to see professionals like Scott addressing advertising as “magic” and its ability to challenge as “balls”
For fear of failure; for fear of losing business; for fear of political correctness, somewhere along the way, the advertising industry lost its balls. Agencies have been complicit in this – they let some daylight into the magic.
Get your copy at the Weekend Media Festival
Scott Morrison will be speaking at this year’s Weekend Media Festival which is only a few weeks away. Make sure you come and grab your seat in the audience, because a chance to hear the talk that fuels all your senses from head to toes and broadens all your horizons to the fullest does not come by so often. Also, you can grab a copy of the book Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, enjoy a few laughs and interesting chat with this Accelerated leader and creator of the famous disruptive campaigns for Nike and Diesel.