A few days ago the Bulgarian startup FootballScout raised €610k seed investment from a network of angel investors including Dimitar Berbatov, one of the most prolific strikers in the English Premier League currently at FC Fulham. FootballScout.com is a project of Sportal Media Group, the largest internet media group on the Bulgarian market. It was initially funded by the Bulgarian accelerator Eleven less than a year ago and raised its last round at a €3m+ valuation.
FootballScout.com is a disruptive product that solves the bottleneck between football agents and players. Stilian Shishkov, co-founder of Footballscout and CEO of the Bulgarian digital media group Sportal Media Group, says:
Although the football industry generates extremely big cash flows annually, it is technologically still years behind regarding this type of communication.
FootballScout.com tackles this problem by creating a LinkedIn model for football players. Its goal is to accelerate talent search by providing football players with a convenient way to reach decision makers, as well as saving valuable time and opening new opportunities. The platform provides features such as portfolio tracker, automated player statistics, internal communication tools, video, pictures, references but most of all a convenient standard that saves time and money for players, managers, teams and agents. This approach reduces shipping and communication costs by at least 10 times, virtually eliminating them, while simultaneously increases agents’ productivity.
In a recent interview for the Bulgarian Capital Daily Dimitar Berbatov said he invested in FootballScout because he thinks the project is very promising. He describes FootballScout as “a product which was missing on the market and although there have been some similar programs, they are not even close to the quality or functionalities this one has”. Berbatov is also known as FootballScout’s godfather as he suggested the new name of the project. The platform is expected to attract 1 million users in the next 1-3 months.
FootballScout is the third Eleven company to raise funding in UK after Playground Energy joined Cambridge’s Springboard Internet of Things program early this year, and Serbian Vetcloud that was part of TechStars London first batch.