Flaviar, a Slovene-British startup has teamed up with London startup Grub Club to promote their business in quite an inventive offline campaign. The startup duo organized an exclusive underground wine (or whiskey) and dine event to engage London public and introduce them to their services.
Flaviar is trying to strengthen their presence in European, and especially British market. UK is proving to be a very viable market for this company, especially so after they introduced Flaviar Deals – full-bottle sales of the most popular drinks from our spirits tasting packs.
This very special dinner experience was aimed at increasing the popularity of spirits outside a small circle of spirits connoisseurs by demonstrating that spirits can also go very well with food. The participants had a chance to enjoy an evening filled with great food and liquor, in a relaxed atmosphere and the company of their friends.
Experience- a crucial part of a succesful campaign
This approach seems to sit well with the London public, as Thursday evening dinner was sold out in minutes and another one had to be organized on Friday to meet the demand. Flaviar’s CTO, Matija Rijavec, explained the successof this campaign:
It’s about experience – an opportunity to taste and try something new in an exclusive venue. The tickets were sold out in a matter of minutes, proving that even in London, food & spirits pairing dinner in a former tube carriage is something you want to tell your friends and colleagues about.
And what an experience it is indeed- certainly one that you would like to share on their Facebook, Twitter, Instagram or any other social network. The event was organized in cooperation with London startup Grub Club, to emphasize the importance of cooperation and support among startups.