Contextual advertising network Etarget has just launched a new product called Retarget that lets you create remarketing campaigns. Retarget lets you target users that have already visited your website and know something about your products or services.
Basically, you add a code snippet to your website and then Etarget knows when a users comes from it to one of the websites in their network, for example one of the 500 websites they’ve partnered with in Croatia.
Launched in 8 Markets, International Version to Follow
Etarget has launched Retarget in 8 markets: Serbia, Croatia, Czech Republic, Hungary, Romania, Austria, Bulgaria and of course Slovakia. The campaigns are pay-per-click so you only pay when a user clicks on an ad and the logic is that a first time user might not be ready to buy. With additional incentive throught Retarget’s remarketing they just might buy. Etarget’s head or marketing Pavol Magic told me their are currently preparing an international version of Retarget which should be launching soon.