Digital Media

Digital Media

You Have A New Website. And Then What?

A number of workshops, alongside with keynotes, panels and, of course, parties, were organized during the seventh Weekend Media Festival that gathered more than 4000 visitors from 12 countries. Workshops enabled participants to learn various practical things they need in their everyday work and to return home from Weekend with concrete skills and knowledge. One of those workshops was We Need a New Website. What Now?, held by Marko Lokas and Zoran Šteković of the Croatian web agency Broj 42.

Digital Media

The Paid Content Giants: Piano Media And Press+ Join Forces

Two of the largest paid content solution providers, Press+ and Piano Media, are joining forces to sell software worldwide and accelerate the global shift to digital subscription models. The two media giants will expand the product feature set to better meet the rapidly evolving needs of publishers under the watch of Kelly Leach, who will act as the new CEO of the combined companies.

Digital Media

Chris Lee, Grayling: The PR Industry Is Under Attack And Needs To Change To Survive. Here’s How.

While BabelCamp is on the go this Saturday, we had a unique opportunity to talk to one of the keynote speakers on stage in Brno who presented some highly interesting facts about the way PR has changed and why ‘brand storytelling’ plays such an important role in online marketing. Chris Lee is the Head of Digital Knowledge in Grayling, a leading global communications agency, and a contributor to Econsultancy, a community for the world's digital marketing and e-commerce professionals. He was happy to share a few words with Netocratic’s readers to demonstrate why PR should lead digital communication.

Digital Media

Scott Morrison in Hacker, Maker, Teacher, Thief: Advertising’s Next Generation

What does the industry need to do today (not tomorrow) to stay valuable and relevant? What the f**k do clients know about great advertising? How can copying make you more original? How do we 'do' innovation? How do you find emotional resonance in real time marketing? What’s the best way to punch procrastination in the face? And why are we so excited by the next generation of advertising? These questions are smoothly answered in the book of the year to be Hacker, Maker, Teacher, Thief: Advertising’s Next generation, with Scott Morrison as one of the marketing and advertising professionals in the book.

Digital Media

Infographic For Your Summer Holiday: Where To Drink The Cheapest Beer?

If drinking beer is a part of your travel agenda, we’ve got an interesting infographic for you! Here you can enjoy a vivid picture of where to find the cheapest beer, who are your beer fellows and where to avoid beer at any cost. We help you save time and money during your summer vacation. Enjoy and have fun. Cheers!

Digital Media

Google+ and Saatchi Gallery Team up to Celebrate Social And Art

Google has teamed up with Saatchi Gallery and started the Motion Photography Prize competition, using Motion as the free tool for anyone’s photography animation. As Saatchi Gallery and Google+ have recognized the potential of this new technology, it will be extremely interesting to see this match of social and art forming a celebration of the new creative art form.

Digital Media

Publisher of The Daily Dot Acquires The Kernel: Could European Technology Journalism Really Be Fixed?

Popular UK-based web publication, The Kernel, has been sold to the publisher of The Daily Dot (Daily Dot Media) as reported yesterday by a large number of tech blogs. It's founder and Editor-in-Chief Milo Yiannopoulos is leaving the team, but he'll continue in an advisory role while pursuing new projects. Official statement also says that he is to take some time off.

Digital Media

Why was this man ‘hooded’ on Abbey Road? [VIDEO]

Was it a CIA rendition, a kidnapping, an internet craze or an ad for G-Star Raw? Now we can reveal the real story of what happened this month at the famous Abbey Road crossing in London.

Digital Media

Deezer vs. Spotify: 8 Rounds Of Music Streaming Showdown

Couple of months ago we had a real battle in the Netokracija HQ in Zagreb - a battle between two popular music streaming services Deezer and Spotify. As Netocrats tend not to fight, but rather have an open argument, we decided to give chance to our Executive Editor Mia and our Serbian reporter Marko to present their thoughts about these services to the audience. Feel free to express your opinion in the comments!

Digital Media

Branimir Karacic at OMGcommerce: What is Affiliate Marketing and how do we use it?

Branimir Karacic from Kolektiva, talked about affiliate marketing during his presentation on the second day of OMGcommerce which was held in Croatia's capitol, Zagreb. Affiliate marketing - marketing based on porformance, helped grow Kolektiva which is today one of the largest e-commerce in Balkans.

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Enterprise

6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.

Enterprise

The Latest Mind Innovations in Product Management

Announcing the 2-day conference showcasing top notch topics in product management.

Startups

US Outbrain acquires Slovenian Zemanta

At their 10th anniversary, the Slovenian high-tech company Zemanta d.o.o. announced that it was entirely acquired by Outbrain from the US, the world’s largest premium content discovery platform. The sum that Outbrain paid for Zemanta’s technology, products and team remains a business secret, and Zemanta’s co-founders Andraž Tori and Boštjan Špetič will join Outbrain. After becoming part of Outbrain Zemanta’s platform will continue to operate as a standalone product.