A number of workshops, alongside with keynotes, panels and, of course, parties, were organized during the seventh Weekend Media Festival that gathered more than 4000 visitors from 12 countries. Workshops enabled participants to learn various practical things they need in their everyday work and to return home from Weekend with concrete skills and knowledge. One of those workshops was We Need a New Website. What Now?, held by Marko Lokas and Zoran Šteković of the Croatian web agency Broj 42.
Two of the largest paid content solution providers, Press+ and Piano Media, are joining forces to sell software worldwide and accelerate the global shift to digital subscription models. The two media giants will expand the product feature set to better meet the rapidly evolving needs of publishers under the watch of Kelly Leach, who will act as the new CEO of the combined companies.
While BabelCamp is on the go this Saturday, we had a unique opportunity to talk to one of the keynote speakers on stage in Brno who presented some highly interesting facts about the way PR has changed and why ‘brand storytelling’ plays such an important role in online marketing. Chris Lee is the Head of Digital Knowledge in Grayling, a leading global communications agency, and a contributor to Econsultancy, a community for the world's digital marketing and e-commerce professionals. He was happy to share a few words with Netocratic’s readers to demonstrate why PR should lead digital communication.
What does the industry need to do today (not tomorrow) to stay valuable and relevant? What the f**k do clients know about great advertising? How can copying make you more original? How do we 'do' innovation? How do you find emotional resonance in real time marketing? What’s the best way to punch procrastination in the face? And why are we so excited by the next generation of advertising? These questions are smoothly answered in the book of the year to be Hacker, Maker, Teacher, Thief: Advertising’s Next generation, with Scott Morrison as one of the marketing and advertising professionals in the book.
If drinking beer is a part of your travel agenda, we’ve got an interesting infographic for you! Here you can enjoy a vivid picture of where to find the cheapest beer, who are your beer fellows and where to avoid beer at any cost. We help you save time and money during your summer vacation. Enjoy and have fun. Cheers!
Google has teamed up with Saatchi Gallery and started the Motion Photography Prize competition, using Motion as the free tool for anyone’s photography animation. As Saatchi Gallery and Google+ have recognized the potential of this new technology, it will be extremely interesting to see this match of social and art forming a celebration of the new creative art form.
Popular UK-based web publication, The Kernel, has been sold to the publisher of The Daily Dot (Daily Dot Media) as reported yesterday by a large number of tech blogs. It's founder and Editor-in-Chief Milo Yiannopoulos is leaving the team, but he'll continue in an advisory role while pursuing new projects. Official statement also says that he is to take some time off.
Couple of months ago we had a real battle in the Netokracija HQ in Zagreb - a battle between two popular music streaming services Deezer and Spotify. As Netocrats tend not to fight, but rather have an open argument, we decided to give chance to our Executive Editor Mia and our Serbian reporter Marko to present their thoughts about these services to the audience. Feel free to express your opinion in the comments!
Branimir Karacic from Kolektiva, talked about affiliate marketing during his presentation on the second day of OMGcommerce which was held in Croatia's capitol, Zagreb. Affiliate marketing - marketing based on porformance, helped grow Kolektiva which is today one of the largest e-commerce in Balkans.
Croatian AI startup airt that applied for a global patent protection of their algorithm in July, surprised us with another news at the Infobip Shift conference – their platform can now be used and implemented by developers as well.