Croatian airt has an API that will enable all developers to use AI without a hitch - Netokracija CEE

Croatian airt has an API that will enable all developers to use AI without a hitch

Croatian AI startup airt that applied for a global patent protection of their algorithm in July, surprised us with another news at the Infobip Shift conference – their platform can now be used and implemented by developers as well.

airt’s co-founders, Hajdi Ćenan and Davor Runje, revealed to us this summer news on their new algorithm for learning and predicting customer behavior from structured data. After more than 6 months of preparation, they applied for a patent for its global protection in July.

They used the pitch session of the Infobip Startup Tribe members that was held at the conference in Zadar to announce that they will enable developers to use their system via API (application programming interface). For those of you who might not be fully familiar with the topic, API is a set of definitions and protocols that companies use to integrate various solutions into their own systems – in that way, developers can use powerful products and solutions without a need to research and know much about them.

Davor explains what that boils down to:

We’ve invested almost three years into deep understanding and solving the problem of predicting end customers’ behavior through the event-based data and we innovated deep learning techniques that can ‘extract’ the most value for making business decisions and results out of that data.

Now, we want to make it possible for others to get that value, but in a way that is most accessible to the largest number of companies. That means that we need to ensure our platform can be used by not just data scientists. And who better for that than those that already know both the technology and the domain of the companies they’re in – developers.

Opening towards the wider developers’ community

airt wants to set an example of how artificial intelligence is not just for data scientists that are already very hard to find, particularly data scientists with a domain/industry knowledge that is needed for successful implementation of AI in various fields.

Furthermore, if we take into consideration that only one third of AI projects actually make it, it is clear to us why individual companies have just a few opportunities to implement artificial intelligence into their businesses. Unfortunately, because of that, many of them are becoming less and less competitive in the market. Hajdi explains:

Modern businesses are complex, and we are working in a world that is constantly changing. Artificial intelligence is no longer something that is ‘nice to have’ – using AI enables much better understanding of the business and customers and enables making faster, better, and more accurate decisions. Companies that have already implemented AI have a huge comparative and competitive advantage.

Sadly, as Hajdi adds, almost half of AI projects never make it out of pilot and into production stage, and even then, another third fails due to lack of production-ready data, integrated development environments, and necessary expertise. airt’s move is an excellent opportunity to widen the use of AI solution to a larger group of experts in various industries and companies.

Artificial intelligence is a technology that will mark next few decades and it is imperative it is accessible for implementation to as many companies as possible, so talking to developers is definitely a way to go”, commented Ivan Burazin, founder of the Shift conference and Infobip’s board member, thrilled that they decided to make this announcement on Shift itself.

Let us do the hard work in the background”

With this move, airt primarily wants to give developers the ‘tools’ to implement and start using deep learning techniques in their own companies, without having to consult anyone or learn new skills.

We know as a fact way too few companies have good data scientists, Hajdi comments. That means that those companies don’t learn from their own data because the entire process is either too expensive or they don’t have experts for it.

Implementation of artificial intelligence is a hard, complex, and expensive sport if you’re trying to do everything internally. But it really doesn’t have to be. Let us handle the hard work behind the scenes, so you can advance your business and quickly leap into the future.

Hajdi is enthusiastic for a reason, as this approach of opening APIs towards developers raises awareness of what airt’s system can do – it opens opportunities for new partnerships, encourages innovation, and increases system’s efficiency through collaboration.

They already have a number of interested companies waiting to sign up to use their API, she adds.

Private beta is live

Hajdi, Davor, and their team are not doing this blindly; they’ve gone through the process of tech integration of their platform through APIs with a large SaaS provider, where they communicated with developers only. That was an eye-opening moment for them that nudged them towards the developer community.

The process of connecting and using the platform is rather straightforward. You need to authenticate your developers account and use API to connect your data source. After that, you decide what it is that you want to predict, for example, which users are most likely to churn, and run training.

The platform adapts to your data and its size, then it chooses the best training model to get the best results out of it. The last step is running the prediction itself and connecting it back to the data source, so that you can immediately act on that prediction by, for example, sending a message or a special offer to those customers so they wouldn’t churn.

Their platform is now available as a service in a private beta, which means that all developers that want to test it for their companies can join the waiting list.

Comments

Leave a Reply

Your email address will not be published.

Popular

Social media

What does content creation look like when it’s not dictated by you, but the events on the sports fields?

When you follow sports at SofaScore, you watch the broadcast with one eye and the computer with the other, planning what to publish. But the whole story is very different from someone “paying you to watch matches”, they joke at SofaScore, Croatia’s biggest live sports results platform.

Startups

Mate Knezović: How I convinced my mother and my clients that agrotech is the future

From a software user, he became an investor, and from an investor – a manager. Today, Mate Knezović is the COO of agricultural production management software AGRIVI. But it’s easy to win over the younger generations with technology, what about the older ones – have circumstances changed in the last couple of years?

Startups

AGRIVI’s Guillaume Rabhi explains what Tinder has to do with hiring developers

The opportunity to work on a global digital product with a positive impact on food production, farmers, and the environment, prompted him to exchange his corporate career for a startup. And he looks for colleagues for whom positive influence is just as important.

What you missed

Enterprise

From intern at Infobip to Engineering Department Director of Croatia’s first unicorn

Anja Hula begun her career at Infobip as an intern. Year over year she showed great progress as an engineer and a leader. Today she is responsible for the collegues and products of whole Data Department. We believe that Anja's story will inspire all who are already building a career in IT or just starting out...

Startups

Croatian startups finally got their association – CRO STARTUP

Hajdi Ćenan, member of the executive board and the president of the newly founded CRO STARTUP association, talks about how they will help startups to start, develop, fundraise, get first customers, educate themselves, and network.

Startups

The wellbeing in the workplace has never been more challenged. It’s time for new initiatives to step in.

The recent developments have eaten away the foundations of our wellbeing, and the consequences have spilled over our careers as well. So as employers shift their focus, we have turned to Q agency to see how they handle the challenge. With "Wellbeing for Qumans" initiative, their approach looks very promising.

Internet marketing

What makes game localization successful? The Nanobit team shared their experiences with us

At first glance, adapting casual games for a different market may seem banal, but it’s a multidisciplinary process which largely determines how successful the game will be, regardless of whether it is released in Chile, Russia or Australia.

Social media

What does content creation look like when it’s not dictated by you, but the events on the sports fields?

When you follow sports at SofaScore, you watch the broadcast with one eye and the computer with the other, planning what to publish. But the whole story is very different from someone “paying you to watch matches”, they joke at SofaScore, Croatia’s biggest live sports results platform.

Startups

AGRIVI’s Guillaume Rabhi explains what Tinder has to do with hiring developers

The opportunity to work on a global digital product with a positive impact on food production, farmers, and the environment, prompted him to exchange his corporate career for a startup. And he looks for colleagues for whom positive influence is just as important.