It was more than two years ago that my first article for Netokracija went online, complete with a sex metaphor and a new word. I'd recently coined "beforetime" to describe the period that comes before "realtime" when publishing content.
Beforetime marketing can be applied to any scheduled happening online, whether it be live content (live streams, live tweets, live chats etc.) or a scheduled moment online (site launch, blog post or sale). Beforetime Marketing drives traffic, discussion and SEO before the content is even published, so it’s not such a big deal if the content doesn’t perform so well.
When I first wrote about beforetime marketing, it took me weeks to craft the text for what became a two-part post in Netokracija. But while the sex metaphor and new word made for a catchy title, I didn’t have much in the way of visual aides and data to back up the methodology. Now that I do, I’d like to share it with you.
The 60-minute session covers “realtime growth hacks” such as beforetime marketing, live community building and 5a growth strategies, all hammered into ruthless efficiency with the help of Lean Startup principles. The workshop will be a live experiment and case study of how realtime growth hacking works. Or doesn’t.
In the meantime, here are those visual aides I was talking about. No sex metaphors, I promise.
You may have seen this graphic doing the rounds. Kissmetrics published it last year and the Buffer blog posted a similar one last month. The guru ninjas have been peddling it for years. After you publish new content, share it on social media more than once, slightly adapting the message each time. Kissmetrics reckons this will double your website traffic from social media.
What the guru ninja graphic doesn’t show is the time period starting the moment you know you’re going to publish the content. I call this period “beforetime”. Provided you start early enough, Beforetime Marketing can triple your social media traffic. So here’s how the graphic should look.
Any content can be a “happening” online if you start marketing it beforetime. All you need is a landing page to start generating returns before your content is published. The lifespan of the “perfect” happening looks like a letter “S”, so the longer the story (horizontal axis), the higher the returns will be (vertical).
When entering a new market, regardless of the type of technology, platform or content, software localization is a must. But for digital tools in the agriculture industry it takes on a whole set of new, unexpected dimensions.
They could have continued being successful on a smaller scale and be stagnant but they recognized there is a global market opportunity and decided to act. Here is the story of Lemax, a successful Software-as-a-Service company from Croatia.
After half a year of ups and downs, mysteries and HEUREKA moments trying to understand what 'ad groups' are and what do 'keywords' have to do with ads, I am finally confident enough to say that I know what a complete ad group should look like. At last, I pull the trigger that creates 20,000 ad groups with keywords in one hour.
One of the eternal questions in the tech world is whether marketers and developers can find a common ground. I must admit that at the very beginning, Angela - a developer - and I - a marketer, could’ve used a skilled interpreter to help us out.
When capable tech meets medical expertise, many world-class solutions arise and Accunea Transplant Monitor is definitely one of them. How it came to be, we found out from leading tech company behind it.
Economist Tanja Matošević paved her career path in the IT industry, in the Croatian agritech company AGRIVI, so she shared with us her experiences of how she managed leading technology projects for global clients.