Beforetime Marketing is a thing now and it all started here

Beforetime Marketing is a thing now and it all started here

It was more than two years ago that my first article for Netokracija went online, complete with a sex metaphor and a new word. I'd recently coined "beforetime" to describe the period that comes before "realtime" when publishing content.

It's a thing. And it can triple your traffic.
It’s a thing. And it can triple your traffic.
Beforetime marketing can be applied to any scheduled happening online, whether it be live content (live streams, live tweets, live chats etc.) or a scheduled moment online (site launch, blog post or sale). Beforetime Marketing drives traffic, discussion and SEO before the content is even published, so it’s not such a big deal if the content doesn’t perform so well.
When I first wrote about beforetime marketing, it took me weeks to craft the text for what became a two-part post in Netokracija. But while the sex metaphor and new word made for a catchy title, I didn’t have much in the way of visual aides and data to back up the methodology. Now that I do, I’d like to share it with you.

Join a live experiment

I’m hosting a workshop in Brussels tomorrow, which you can join online via Periscope and Twitter @happeningo. You can also get an email alert or add it to your iCal via Soonfeed (you heard it here first folks, Soonfeed is now live).
The 60-minute session covers “realtime growth hacks” such as beforetime marketing, live community building and 5a growth strategies, all hammered into ruthless efficiency with the help of Lean Startup principles. The workshop will be a live experiment and case study of how realtime growth hacking works. Or doesn’t.
In the meantime, here are those visual aides I was talking about. No sex metaphors, I promise.

Exhibit A: 

You may have seen this graphic doing the rounds. Kissmetrics published it last year and the Buffer blog posted a similar one last month. The guru ninjas have been peddling it for years. After you publish new content, share it on social media more than once, slightly adapting the message each time. Kissmetrics reckons this will double your website traffic from social media.
A social schedule timeline, courtesy Kissmetrics
A social schedule timeline, courtesy Kissmetrics

Exhibit B:

What the guru ninja graphic doesn’t show is the time period starting the moment you know you’re going to publish the content. I call this period “beforetime”. Provided you start early enough, Beforetime Marketing can triple your social media traffic. So here’s how the graphic should look.
A super duper social schedule timeline, courtesy happeningo
A super duper social schedule timeline, courtesy happeningo

Exhibit C:

Any content can be a “happening” online if you start marketing it beforetime. All you need is a landing page to start generating returns before your content is published. The lifespan of the “perfect” happening looks like a letter “S”, so the longer the story (horizontal axis), the higher the returns will be (vertical).
The lifespan of a happening, courtesy happeningo
The lifespan of a happening, courtesy happeningo


  1. Nitty


    7. 7. 2015. in 9:08 am Reply

    People are fed up with too much (useless) content , now you are advocating that they should be prepared and informed in advace for that contant. To me it sounds like a big miss.

  2. Richard Medic

    Richard Medic

    24. 7. 2015. in 11:11 am Reply

    This methodology actually reduces the sharing of useless content. You focus on marketing the best, most useful content for a longer period of time, rather than scraping the barrel for evermore sludge to share, just for the sake of keeping your buffer or hootsuite topped up.

Leave a Reply

Your email address will not be published.



John Biggs at TechCrunch Balkans in Sofia: There is a Way Out of This Media Black Hole!

The first TechCrunch Balkans meetup in Sofia begun with a loud whistle from Dilyan Dimitrov, founder of the Bulgarian accelerator Eleven, the host of this event. It was startup time! That is right, TechCrunch Balkans, organized by Netocratic, is being held throughout this week – we will have lectures, panels and the most important thing – pitches in front of John Biggs!


Combine Technical And Marketing Knowledge Within Your Startup Team

You've probably heard about Bellabeat, FlyKly, or Layer? Well, three years ago they didn't exist! Now they are at the top of their industries, but how did they do it? Was it enough only to have the right idea or did they also need to have knowledge to conduct business in today’s competitive environment? Specifically, what kind of knowledge do startups need to succeed and not repeat the many mistakes of the 90% of startups that fail?


Slovenian ‘Booze’ Startup Flaviar Raises 400.000 $ from Speedinvest!

Slovene-British startup Flaviar announced today that it raised a seed round of 400k $ from American fund Speedinvest. This one year old company ships monthly tasting packs of 5 sample spirits (whisky, rum, gin, vodka, etc.) to their members, each month with a different theme.

What you missed


Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.


We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]


6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.


The Latest Mind Innovations in Product Management

Announcing the 2-day conference showcasing top notch topics in product management.


US Outbrain acquires Slovenian Zemanta

At their 10th anniversary, the Slovenian high-tech company Zemanta d.o.o. announced that it was entirely acquired by Outbrain from the US, the world’s largest premium content discovery platform. The sum that Outbrain paid for Zemanta’s technology, products and team remains a business secret, and Zemanta’s co-founders Andraž Tori and Boštjan Špetič will join Outbrain. After becoming part of Outbrain Zemanta’s platform will continue to operate as a standalone product.


‘Fintech’ companies currently ought to buckle down and do what they do best – write code

Novathon #withPBZ is getting closer. This 24 hour-long brainstorming, coding and design event will attract designers, developers, students and others interested in creating a banking app, and the winning team will go home with as much as €10,000. Besides the mentors, the teams will be motivated by the financial expert Chris Skinner, to whom we had the opportunity to talk about the state of the financial technology industry.