'Beforetime' Is to Real-Time What Foreplay Is to Sex. So Why Are You Ignoring It? - Netokracija CEE

‘Beforetime’ Is to Real-Time What Foreplay Is to Sex. So Why Are You Ignoring It?

BeforetimeThe marketing gurus and social media ninjas have spoken. We should be telling stories in real-time. Get your content out there as it happens and, the thinking goes, you’ll be rewarded with followers and engagement. But is this fixation with real-time communication eroding the art of storytelling and selling your content short?

This is the first in a two-part “beforetime” special. Be there when Part 2 goes online and chat to the author in real-time.

Think about how you share content in real-time. Let’s say you’re a music blogger who live streams the opening song of every gig you attend. It’s Monday and you’ve just bought a ticket for a live show happening Friday night. You tweet the good news and share a photo of your goofy face with the ticket between your teeth. You’re excited.

Friday night comes, you’ve elbowed your way to the front of the crowd and you raise your iPhone high in the air. Look at you, streaming the opening song in real-time for your blog fans! But how many of us actually saw your live stream in real-time? My bet is not many, if any of us. That’s because, apart from Monday’s tweet and goofy photo, you all but ignored the “beforetime”.

You might be an activist photographer capturing images at a street demonstration and sharing them in real-time on Instagram or Flickr. Or an SEO agency hosting a live Google+ Hangout to engage with leads in real-time. Or an excitable geek live tweeting from a tech event in real-time. No matter what you’re communicating in real-time, it’s likely but a glimpse of a more compelling story, one that started beforetime.

Richard Medic Soonfeed
You can join the event of live chatting through Soonfeed with Richard when second part of his article is published.

Beforetime is the minutes, hours, days or even months before your real-time moment happens. It’s the backstory that hooks your audience into an emotional connection with your content. It’s the space where curiosity, anticipation and excitement can ignite the conversation earlier. And it’s the elastic that extends the lifespan (and SEO) of your real-time content, so it’s discoverable before it happens and sticks around in search after it happens.

Since the most compelling stories include the five Cs (context, challenge, conflict, climax and change), beforetime is also the context, challenge and conflict that precedes your real-time “climax”. And yet most communicators invest all their energies into delivering a climax bereft of the story that got us there. While sex without foreplay has its spontaneous charms, you wouldn’t ditch the foreplay every single time now would you? That’s right: beforetime is to real-time what foreplay is to sex.

So how can beforetime attract new audiences and deepen engagement around your content? In Part 2 you’ll discover how to make beforetime work for you. I’ll even be there when the article goes online, if you have any questions. Just click here beforetime to be there when it happens in real-time.


Leave a Reply

Your email address will not be published.



John Biggs at TechCrunch Balkans in Sofia: There is a Way Out of This Media Black Hole!

The first TechCrunch Balkans meetup in Sofia begun with a loud whistle from Dilyan Dimitrov, founder of the Bulgarian accelerator Eleven, the host of this event. It was startup time! That is right, TechCrunch Balkans, organized by Netocratic, is being held throughout this week – we will have lectures, panels and the most important thing – pitches in front of John Biggs!


Combine Technical And Marketing Knowledge Within Your Startup Team

You've probably heard about Bellabeat, FlyKly, or Layer? Well, three years ago they didn't exist! Now they are at the top of their industries, but how did they do it? Was it enough only to have the right idea or did they also need to have knowledge to conduct business in today’s competitive environment? Specifically, what kind of knowledge do startups need to succeed and not repeat the many mistakes of the 90% of startups that fail?


Slovenian ‘Booze’ Startup Flaviar Raises 400.000 $ from Speedinvest!

Slovene-British startup Flaviar announced today that it raised a seed round of 400k $ from American fund Speedinvest. This one year old company ships monthly tasting packs of 5 sample spirits (whisky, rum, gin, vodka, etc.) to their members, each month with a different theme.

What you missed


Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.


We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]


6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.


The Latest Mind Innovations in Product Management

Announcing the 2-day conference showcasing top notch topics in product management.


US Outbrain acquires Slovenian Zemanta

At their 10th anniversary, the Slovenian high-tech company Zemanta d.o.o. announced that it was entirely acquired by Outbrain from the US, the world’s largest premium content discovery platform. The sum that Outbrain paid for Zemanta’s technology, products and team remains a business secret, and Zemanta’s co-founders Andraž Tori and Boštjan Špetič will join Outbrain. After becoming part of Outbrain Zemanta’s platform will continue to operate as a standalone product.


‘Fintech’ companies currently ought to buckle down and do what they do best – write code

Novathon #withPBZ is getting closer. This 24 hour-long brainstorming, coding and design event will attract designers, developers, students and others interested in creating a banking app, and the winning team will go home with as much as €10,000. Besides the mentors, the teams will be motivated by the financial expert Chris Skinner, to whom we had the opportunity to talk about the state of the financial technology industry.