'Beforetime' Is to Real-Time What Foreplay Is to Sex. So Why Are You Ignoring It? - Netokracija CEE

‘Beforetime’ Is to Real-Time What Foreplay Is to Sex. So Why Are You Ignoring It?

BeforetimeThe marketing gurus and social media ninjas have spoken. We should be telling stories in real-time. Get your content out there as it happens and, the thinking goes, you’ll be rewarded with followers and engagement. But is this fixation with real-time communication eroding the art of storytelling and selling your content short?

This is the first in a two-part “beforetime” special. Be there when Part 2 goes online and chat to the author in real-time.

Think about how you share content in real-time. Let’s say you’re a music blogger who live streams the opening song of every gig you attend. It’s Monday and you’ve just bought a ticket for a live show happening Friday night. You tweet the good news and share a photo of your goofy face with the ticket between your teeth. You’re excited.

Friday night comes, you’ve elbowed your way to the front of the crowd and you raise your iPhone high in the air. Look at you, streaming the opening song in real-time for your blog fans! But how many of us actually saw your live stream in real-time? My bet is not many, if any of us. That’s because, apart from Monday’s tweet and goofy photo, you all but ignored the “beforetime”.

You might be an activist photographer capturing images at a street demonstration and sharing them in real-time on Instagram or Flickr. Or an SEO agency hosting a live Google+ Hangout to engage with leads in real-time. Or an excitable geek live tweeting from a tech event in real-time. No matter what you’re communicating in real-time, it’s likely but a glimpse of a more compelling story, one that started beforetime.

Richard Medic Soonfeed
You can join the event of live chatting through Soonfeed with Richard when second part of his article is published.

Beforetime is the minutes, hours, days or even months before your real-time moment happens. It’s the backstory that hooks your audience into an emotional connection with your content. It’s the space where curiosity, anticipation and excitement can ignite the conversation earlier. And it’s the elastic that extends the lifespan (and SEO) of your real-time content, so it’s discoverable before it happens and sticks around in search after it happens.

Since the most compelling stories include the five Cs (context, challenge, conflict, climax and change), beforetime is also the context, challenge and conflict that precedes your real-time “climax”. And yet most communicators invest all their energies into delivering a climax bereft of the story that got us there. While sex without foreplay has its spontaneous charms, you wouldn’t ditch the foreplay every single time now would you? That’s right: beforetime is to real-time what foreplay is to sex.

So how can beforetime attract new audiences and deepen engagement around your content? In Part 2 you’ll discover how to make beforetime work for you. I’ll even be there when the article goes online, if you have any questions. Just click here beforetime to be there when it happens in real-time.

Comments

Leave a Reply

Your email address will not be published.

Popular

Enterprise

Cenosco: A Dutch company that prevents explosions on oil platforms from Pula, The Hague and Zagreb through software, VR and AR

Applications that control the operation of oil platforms and plants for the processing of derivatives are directly responsible for a safer and cleaner world, and one of the best is created largely in Croatia.

What you missed

Enterprise

Cenosco: A Dutch company that prevents explosions on oil platforms from Pula, The Hague and Zagreb through software, VR and AR

Applications that control the operation of oil platforms and plants for the processing of derivatives are directly responsible for a safer and cleaner world, and one of the best is created largely in Croatia.

Startups

Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.

Tech

We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]

Enterprise

6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.

Enterprise

The Latest Mind Innovations in Product Management

Announcing the 2-day conference showcasing top notch topics in product management.

Startups

US Outbrain acquires Slovenian Zemanta

At their 10th anniversary, the Slovenian high-tech company Zemanta d.o.o. announced that it was entirely acquired by Outbrain from the US, the world’s largest premium content discovery platform. The sum that Outbrain paid for Zemanta’s technology, products and team remains a business secret, and Zemanta’s co-founders Andraž Tori and Boštjan Špetič will join Outbrain. After becoming part of Outbrain Zemanta’s platform will continue to operate as a standalone product.