Babylution: Facebook's First 'Hashmob' is Happening in Bosnia - Netokracija CEE

Babylution: Facebook’s First ‘Hashmob’ is Happening in Bosnia

It all started with a Facebook post from a distraught mother in Bosnia-Herzegovina. Her 3-month old baby, Belmina, urgently needed a stem cell transplant abroad. But since the national law on ID numbers had not yet been adopted after the old law's expiration in February, newborns were no longer being issued with the ID numbers required to obtain a passport and health insurance.

bebolucija_1naslovnaIt all started with a Facebook post from a distraught mother in Bosnia-Herzegovina. Her 3-month old baby, Belmina, urgently needed a stem cell transplant abroad. But since the national law on ID numbers had not yet been adopted after the old law’s expiration in February, newborns were no longer being issued with the ID numbers required to obtain a passport and health insurance.

Here was a typically Bosnian predicament. A sick baby. A tattered social safety net. Poor medical infrastructure. And a national parliament bickering for more than two years over the fine print of a law that enables babies to travel abroad for treatment.

Sarajevo (photo: Emina Hodzic)
Protests in Sarajevo: “Revolution is the only solution”. (photo: Emina Hodzic)

Baby Belmina’s story was picked up by local media, prompting a small group of parents to gather in front of Parliament in the nation’s capital, Sarajevo. The following day, around 3,000 protestors joined them, forming a human chain around Parliament and trapping hundreds of politicians inside. Over the next days, thousands more protestors gathered in front of Parliament at midday, and smaller protests began sprouting around the country.

Traditionally, most Bosnian protests end not with a bang but a whimper, because they either:

  1. Are manufactured by opposition political forces whose sole purpose is to discredit those in power, and/or
  2. Fail to unite people of the three main ethnic groups (Serbs, Croats and Bosniaks).

On this occasion, not only were the initial protests sparked by an organic human response to a fundamental injustice, they have mobilised people of all ethnic and political stripes. For the first time in Bosnia’s post-war generation, almost everyone agrees on one thing: the painfully incompetent, willfully corrupt and supremely arrogant political elite must go.

#JMBG (photo: Emina Hodzic)
#JMBG became a hashtag, meme and a rallying cry. (photo: Emina Hodzic)

And so what started as a Facebook post has evolved into “Bebolucija”, Bosnia’s Baby Revolution. The movement  has already spawned a website, several Facebook pages and coverage in the New York Times. The national ID card acronym, #JMBG, is now a hashtag, meme and rallying cry. And as another “numberless” child, baby Berina, died of sepsis last week after a delayed medical evacuation abroad, the movement is reaching tipping point.

Your 15 minutes of Facebook

In a country where Twitter is yet to gain much traction but where 80% of internet users are on Facebook, this month’s launch of Facebook hashtags is both fortuitous for the protestors and ominous for Parliament. Organisers can now reach, engage with and mobilise Bosnia’s huge Facebook community in realtime with a single feed. And that’s exactly what they’re doing.

Sarajevo will host (photo: Emina Hodzic)
Sarajevo will host a meetup on 30th June, #JMBG hashmob. (photo: Emina Hodzic)

Protestors have given Parliament until 30th June to adopt the law on ID numbers and establish a solidarity fund for citizens in need of medical treatment. Politicians are also being asked to donate 30% of their salaries towards the fund. Even if these demands are met, it’s unlikely to quell the momentum of outrage and calls for change.

On the same day 30th June, Sarajevo will be hosting a meetup as part of world Social Media Day. To support the Baby Revolution, we’re planning the world’s first Facebook hashmob, a 15-minute happening that teaches Bosnia’s well-deserving politicians a lesson in humility. The Arab Spring, the SOPA/PIPA website blackouts and, more recently, the iMarch in the US have shown that bringing a critical mass of protestors online at scheduled times can change the world. So wherever you are in the world, join Bosnia’s #JMBG hashmob here.

Comments

Leave a Reply

Your email address will not be published.

Popular

Enterprise

Cenosco: A Dutch company that prevents explosions on oil platforms from Pula, The Hague and Zagreb through software, VR and AR

Applications that control the operation of oil platforms and plants for the processing of derivatives are directly responsible for a safer and cleaner world, and one of the best is created largely in Croatia.

What you missed

Enterprise

Cenosco: A Dutch company that prevents explosions on oil platforms from Pula, The Hague and Zagreb through software, VR and AR

Applications that control the operation of oil platforms and plants for the processing of derivatives are directly responsible for a safer and cleaner world, and one of the best is created largely in Croatia.

Startups

Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.

Tech

We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]

Enterprise

6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.

Enterprise

The Latest Mind Innovations in Product Management

Announcing the 2-day conference showcasing top notch topics in product management.

Startups

US Outbrain acquires Slovenian Zemanta

At their 10th anniversary, the Slovenian high-tech company Zemanta d.o.o. announced that it was entirely acquired by Outbrain from the US, the world’s largest premium content discovery platform. The sum that Outbrain paid for Zemanta’s technology, products and team remains a business secret, and Zemanta’s co-founders Andraž Tori and Boštjan Špetič will join Outbrain. After becoming part of Outbrain Zemanta’s platform will continue to operate as a standalone product.