Richard Medic, Author at Netokracija CEE

Richard Medic

Internet marketing

Beforetime Marketing is a thing now and it all started here

It was more than two years ago that my first article for Netokracija went online, complete with a sex metaphor and a new word. I'd recently coined "beforetime" to describe the period that comes before "realtime" when publishing content.

Social media

LIVE: Mostar Old Bridge Diving Finals, Brought To You By An iPhone

Whether you're a spectator, competitor or organiser, turn an extreme sporting event into a live "happening online" with just a phone, a story and a vantage point.

Social media

Babylution: Facebook’s First ‘Hashmob’ is Happening in Bosnia

It all started with a Facebook post from a distraught mother in Bosnia-Herzegovina. Her 3-month old baby, Belmina, urgently needed a stem cell transplant abroad. But since the national law on ID numbers had not yet been adopted after the old law's expiration in February, newborns were no longer being issued with the ID numbers required to obtain a passport and health insurance.

Internet marketing

Don’t Skip the Foreplay: It’s ‘Beforetime’ That Makes Real-Time Communication Special

In Part 1 I claimed that today’s fixation with real-time communication has been corrupting the noble art of storytelling and selling your content short. We’ve forgotten it’s the “beforetime” foreplay that makes the climax special. I’m back to stretch the metaphor just a little bit more. If you didn’t read Part 1, here it is. […]

Internet marketing

‘Beforetime’ Is to Real-Time What Foreplay Is to Sex. So Why Are You Ignoring It?

The marketing gurus and social media ninjas have spoken. We should be telling stories in real-time. Get your content out there as it happens and, the thinking goes, you’ll be rewarded with followers and engagement. But is this fixation with real-time communication eroding the art of storytelling and selling your content short? This is the […]

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Startups

Travel companies need to free up time for customer-centric activities – through digitalization

Are travel companies aware of the need to change and why this time it is imperative, how should they plan their digital transformation and what benefits should they expect from it? We sought answers from Iva Vodopija, Head of Sales Operations at Lemax, a travel Software-as-a-Service company from Croatia.

Tech

Croatian airt has an API that will enable all developers to use AI without a hitch

Croatian AI startup airt that applied for a global patent protection of their algorithm in July, surprised us with another news at the Infobip Shift conference – their platform can now be used and implemented by developers as well.

Startups

What can international teams gain from Croatia’s first AI incubator?

In February of this year, Croatia got its first incubator for ventures working with AI, machine learning and data analytics. Sixteen startups already joined!