It was more than two years ago that my first article for Netokracija went online, complete with a sex metaphor and a new word. I'd recently coined "beforetime" to describe the period that comes before "realtime" when publishing content.
It all started with a Facebook post from a distraught mother in Bosnia-Herzegovina. Her 3-month old baby, Belmina, urgently needed a stem cell transplant abroad. But since the national law on ID numbers had not yet been adopted after the old law's expiration in February, newborns were no longer being issued with the ID numbers required to obtain a passport and health insurance.
In Part 1 I claimed that today’s fixation with real-time communication has been corrupting the noble art of storytelling and selling your content short. We’ve forgotten it’s the “beforetime” foreplay that makes the climax special. I’m back to stretch the metaphor just a little bit more. If you didn’t read Part 1, here it is. […]
The marketing gurus and social media ninjas have spoken. We should be telling stories in real-time. Get your content out there as it happens and, the thinking goes, you’ll be rewarded with followers and engagement. But is this fixation with real-time communication eroding the art of storytelling and selling your content short? This is the […]
Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]
Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.