It was more than two years ago that my first article for Netokracija went online, complete with a sex metaphor and a new word. I'd recently coined "beforetime" to describe the period that comes before "realtime" when publishing content.
It all started with a Facebook post from a distraught mother in Bosnia-Herzegovina. Her 3-month old baby, Belmina, urgently needed a stem cell transplant abroad. But since the national law on ID numbers had not yet been adopted after the old law's expiration in February, newborns were no longer being issued with the ID numbers required to obtain a passport and health insurance.
In Part 1 I claimed that today’s fixation with real-time communication has been corrupting the noble art of storytelling and selling your content short. We’ve forgotten it’s the “beforetime” foreplay that makes the climax special. I’m back to stretch the metaphor just a little bit more. If you didn’t read Part 1, here it is. […]
The marketing gurus and social media ninjas have spoken. We should be telling stories in real-time. Get your content out there as it happens and, the thinking goes, you’ll be rewarded with followers and engagement. But is this fixation with real-time communication eroding the art of storytelling and selling your content short? This is the […]
After half a year of ups and downs, mysteries and HEUREKA moments trying to understand what 'ad groups' are and what do 'keywords' have to do with ads, I am finally confident enough to say that I know what a complete ad group should look like. At last, I pull the trigger that creates 20,000 ad groups with keywords in one hour.
One of the eternal questions in the tech world is whether marketers and developers can find a common ground. I must admit that at the very beginning, Angela - a developer - and I - a marketer, could’ve used a skilled interpreter to help us out.
When capable tech meets medical expertise, many world-class solutions arise and Accunea Transplant Monitor is definitely one of them. How it came to be, we found out from leading tech company behind it.