Richard Medic

Internet marketing

Beforetime Marketing is a thing now and it all started here

It was more than two years ago that my first article for Netokracija went online, complete with a sex metaphor and a new word. I'd recently coined "beforetime" to describe the period that comes before "realtime" when publishing content.

Social media

LIVE: Mostar Old Bridge Diving Finals, Brought To You By An iPhone

Whether you're a spectator, competitor or organiser, turn an extreme sporting event into a live "happening online" with just a phone, a story and a vantage point.

Social media

Babylution: Facebook’s First ‘Hashmob’ is Happening in Bosnia

It all started with a Facebook post from a distraught mother in Bosnia-Herzegovina. Her 3-month old baby, Belmina, urgently needed a stem cell transplant abroad. But since the national law on ID numbers had not yet been adopted after the old law's expiration in February, newborns were no longer being issued with the ID numbers required to obtain a passport and health insurance.

Internet marketing

Don’t Skip the Foreplay: It’s ‘Beforetime’ That Makes Real-Time Communication Special

In Part 1 I claimed that today’s fixation with real-time communication has been corrupting the noble art of storytelling and selling your content short. We’ve forgotten it’s the “beforetime” foreplay that makes the climax special. I’m back to stretch the metaphor just a little bit more. If you didn’t read Part 1, here it is. […]

Internet marketing

‘Beforetime’ Is to Real-Time What Foreplay Is to Sex. So Why Are You Ignoring It?

The marketing gurus and social media ninjas have spoken. We should be telling stories in real-time. Get your content out there as it happens and, the thinking goes, you’ll be rewarded with followers and engagement. But is this fixation with real-time communication eroding the art of storytelling and selling your content short? This is the […]

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Startups

Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.

Tech

We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]

Enterprise

6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.